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Amazon Dash

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Amazon Dash is a consumer goods ordering service.

Amazon Dash consists of multiple components:

  • the Amazon Dash scanning device, used to inventory consumer goods around the house, integrating with AmazonFresh;[1]
  • the Amazon Dash Button, a small tray-like consumer electronic device that can be placed around the house and programmed to order a consumer good such as disinfectant wipes or paper towels;[2]
  • the Amazon Dash Replenishment Service, which allows manufacturers to add a physical button or auto-detection capability to their devices to reorder supplies from Amazon when necessary.[3]

Amazon Dash Barcode Scanner

The Amazon Dash Barcode Scanner was announced in April 2014. It is a Wi-Fi connected device that allows users to build a shopping list by scanning bar codes and saying product names out loud. It connects directly with AmazonFresh, the company's online grocery delivery service. The website for Amazon Dash highlights benefits such as "never forget an item again" and suggests keeping the device on your kitchen counter or refrigerator so that every member of the family can add items to your grocery list. [4]

Amazon Dash Button and Dash Replenishment Service

An Amazon Dash Button for Tide laundry detergent

The Dash Button and Dash Replenishment Service (DRS) were introduced by Amazon.com on March 31, 2015. Due to the timing of the announcement, there were a number of news stories questioning whether the Dash Button was an early April Fools joke.[5][6]

The Amazon Dash Button is a small electronic device designed to make ordering products easier and faster. The Dash buttons come in packs; each device contains an embedded button and is emblazoned with the name of an oft-ordered product. Users can configure each button to order a specific product and quantity, via the user's Amazon.com account, and mount the buttons, using adhesive tape or a plastic clip, to locations where they use the products. Pressing the button would send a Wi-Fi signal to the Amazon Shopping app, and automatically order new stock of whatever product the button is configured to order; the click would also send a message to the user's mobile phone, and the user would have a half-hour window to cancel.

Initially, the Dash buttons are available by invitation-only to Amazon Prime members, who must then request the devices. The devices have received mixed reviews from critics and reporters,[7][8][9] and have been parodied online.[10]

Amazon Dash Buttons partner with over 60 brands. The most popular Dash Buttons are the Tide, Bounty, and Cottonelle buttons.[11]

References

  1. ^ "Amazon Dash". Retrieved 2015-04-05.
  2. ^ "Amazon Dash Button". Retrieved 2015-04-05.
  3. ^ "Amazon Dash Replenishment Service". Retrieved 2015-04-05.
  4. ^ Ha, Anthony. "Amazon Tests Dash Barcode Scanner For Ordering AmazonFresh Groceries". TechCrunch. Retrieved 2015-12-01.
  5. ^ "April Fool's Day: 10 stories that look like pranks but aren't". BBC News Magazine. April 1, 2015. {{cite news}}: Cite uses deprecated parameter |authors= (help)
  6. ^ Weise, Elaine (March 31, 2015). "Amazon's Dash button--Not an April Fools' joke". USA Today.
  7. ^ Ian Crouch (April 2, 2015). "The Horror of Amazon's New Dash Button". The New Yorker.
  8. ^ Fleishman, Benn (April 2, 2015). "Don't dash to Dash: new Amazon buttons aid brands, not consumers". PC World.
  9. ^ King, Hope (March 31, 2015). "Amazon Dash: Never run out of toilet paper again". CNN Money.
  10. ^ Bakalar, Jeff & Stevenson, Blake (April 3, 2015). "Low Latency 125 Dash Problems: Low Latency 125: Dash problems (Amazon's Dash has met its match)". Cnet.com.{{cite web}}: CS1 maint: multiple names: authors list (link)
  11. ^ "Top 10". Dash Button Dudes. Retrieved 2015-12-04.
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