Created in the 1930s by Fred Day and his brother-in-law George Fenton. They named their cola Big 8 after the eight-cent price for a bottle roughly a litre in size. Coca Cola wanted to purchase Fenton and Day in 1946, but wouldn't pay what the owners thought the company was worth. Three months later 7-Up Maritimes offered the right price, founders Fenton and Day sold and retired. The Big 8 name stayed idle until Maritime Beverages, under which 7-Up is sold, gave the label to Sobeys free of charge in 1986.