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TypeASX 100 listed
IndustryMedia, Internet, Online Classifieds and E-Commerce
FoundersGreg Roebuck and Wal Pisciotta
Area served
Australia, New Zealand, Chile, Mexico, Brazil, South Korea, the US, China, Malaysia, Thailand
Key people
Cameron McIntyre (CEO)
Number of employees
Website Ltd is an ASX 100 business in digital marketplaces across Oceania, Asia and The Americas.

carsales was recognised by Forbes as one of the most innovative growth companies in 2017.[1]

History[edit] Ltd (carsales) was founded by Greg Roebuck and Wal Pisciotta in Melbourne, Australia in 1997 with what was at the time just a small idea of moving print classified advertisements for motor vehicles onto the internet.

In 2009, carsales listed on the ASX Stock Exchange.[2]

In March 2017, Greg Roebuck stood down from his role as CEO and was replaced by Cameron McIntyre.[3]


  • 2005 acquisition of online classified business PBL Media websites owned ACP Magazines Limited (,, and along with research and statistic company Equipment Research Group Pty Ltd (ERG). In return ACP would take up a 41 per cent stake in carsales.
  • 2007 acquisition of RedBook Australia and Asia
  • 2010 acquisition of Quicksales
  • 2013 acquisition of 30% stake in webmotors (Brazil)
  • 2014 acquisition of 49.9% stake in SK Encar (Korea)
  • 2016 acquisition of 64% of soloautos (Mexico)[4] and 83% of chileautos (Chile)[5]
  • 2017 acquisition of SK Encar for $244 million (after previously having purchased 49.9% for $126 million in April 2014)[6]
  • 2021 acquisition of 49% stake in non-auto marketplace group Trader Interactive (US) [7] and digital tyre wholesaler tyreconnect[8]
  • 2022 acquisition of remaining stake in Trader Interactive (US)[9]
  • Sold the Homesales brand and service to BMT Tax Depreciation[10]


Australian Formula 1 driver Daniel Ricciardo is currently the carsales’ Global Brand Ambassador, a partnership since 2017.[11][12][13]

carsales is also the major partner of the Melbourne Renegades Big Bash and Women's Big Bash League teams.[14][15][16]

In 2015 carsales became the naming rights sponsor of Todd Kelly's Nissan Altima Supercar in the Australia Supercar Championship. This relationship continued until the end of the 2017 season.[17]


  • since 2018 Great Place to Work certified [18]
  • since 2014 workplace Gender Equality Agency (WGEA) Employer of Choice and certified Breastfeeding Friendly Workplace [19]
  • since 2019 Australian Association of Graduate Employers (AAGE) Top Graduate Employer [20]
  • Family Inclusive Workplace [21]
  • Named on the 2022 AAGE Top Intern Programs list, placing 5th across all of Australia [22]
  • certified carbon neutral under the Australian Government’s carbon-neutral certification program Climate Active[23]


The company has been industry recognised for its AI projects,[24][25] specifically its photo recognition tool cyclops.[26][27][28][29][30]

The technical stack of the company, including hosting in AWS,[31] has helped it expand into new countries: "[W]ith the microservices architecture - written predominantly in .NET with interaction provided by the RabbitMQ open source messaging system - now bedded down, Carsales has for the first time been able to expand its full platform into new markets.”[32]

In 2018 partnered with CHEProximity[33] to create one of a kind car commercials for private sellers on its website.[34] This campaign was recognised within the marketing industry for its technical execution and impact.[35][36]


  1. ^ "Most Innovative Growth Companies #12". Forbes.
  2. ^ "Carsales float revved up for first trading day". The Australian.
  3. ^ [1], "Carsales co-founder and CEO Greg Roebuck resigns, replaced by COO"
  4. ^ "Carsales completes Mexican acquisition". The Sydney Morning Herald. 5 October 2015. Retrieved 25 July 2018.
  5. ^ "Carsales pays $20m to take Chileautos majority stake". Financial Review. 29 March 2016. Retrieved 25 July 2018.
  6. ^ Duke, Jennifer (21 November 2017). "Carsales spends $244 million to become full owner of South Korea's SKEncar". The Sydney Morning Herald. Retrieved 25 July 2018.
  7. ^ {{cite news}}: Missing or empty |title= (help)
  8. ^ {{cite news}}: Missing or empty |title= (help)
  9. ^ {{cite news}}: Missing or empty |title= (help)
  10. ^ "BMT Closes the Investment Loop, Buys". Property Portal Watch. 1 July 2016. Retrieved 25 July 2018.
  11. ^ Team, Red Bull Racing Formula One. "Daniel's Aussie Lid | Red Bull Racing Formula One Team". Red Bull Racing Formula One Team. Retrieved 30 July 2018.
  12. ^ " Unveils 'The Best Re-gift Ever' With Daniel Ricciardo".
  13. ^ {{cite news}}: Missing or empty |title= (help)
  14. ^ "TAC, carsales extend partnerships". Melbourne Renegades. Retrieved 30 July 2018.
  15. ^ "Carsales and Melbourne Renegades make for winning combination". Melbourne Renegades. Retrieved 25 July 2018.
  16. ^ " Hits The Field In New Cricket Sponsorship".
  17. ^ "Carsales backs Kelly | Supercars". Supercars. Retrieved 30 July 2018.
  18. ^ {{cite web}}: Missing or empty |title= (help)
  19. ^ "WGEA".
  20. ^ "AAGE Top Graduate Employer".
  21. ^ "Family Inclusive Workplace".
  22. ^ "AAGE Top Intern Programs".
  23. ^ "Climate Active".
  24. ^ "Carsales seeks hi tech growth". GoAutoNews Premium. 15 February 2018. Retrieved 25 July 2018.
  25. ^ "Carsales looks to voice assistants to help sell cars". iTnews. Retrieved 25 July 2018.
  26. ^ "How a Carsales hackathon spawned an AI innovation". iTnews. Retrieved 25 July 2018.
  27. ^ "Carsales uses AI, Amazon Web Services to drive innovation". CRN Australia. Retrieved 25 July 2018.
  28. ^ Hawksford, Angela. "Chatbots, voice and more AI for Carsales - AIM Group". Archived from the original on 25 July 2018. Retrieved 25 July 2018.
  29. ^ "Hackathon participants create 'world-first' software for Carsales". CIO. Retrieved 25 July 2018.
  30. ^ "Carsales scores gong for Cyclops image recognition tool". iTnews. Retrieved 25 July 2018.
  31. ^ "Carsales moves website into AWS". iTnews. Retrieved 25 July 2018.
  32. ^ "Microservices makeover propels Carsales' global expansion". iTnews. Retrieved 25 July 2018.
  33. ^ "AutoAds | Global". Global. Retrieved 25 July 2018.
  34. ^ "Carsales & CHE Proximity Give Every Second-Hand Car Its Own Ad - B&T". B&T. 28 February 2018. Retrieved 25 July 2018.
  35. ^ "Carsales wins Caple Awards for AutoAds campaign". Mumbrella. 29 May 2018. Retrieved 25 July 2018.
  36. ^ "Carsales and CHE Proximity create personalised ads for every car listed - AdNews". Retrieved 25 July 2018.

External links[edit]