|Launched||9 August 2009|
|Owned by||Nine Entertainment Co.|
|Picture format||576i (SDTV) 16:9|
|Audience share||2.2% nationally (2016 ratings year, )|
|Slogan||Good to Go!|
|Broadcast area||Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Northern NSW and Gold Coast, Southern NSW/ACT, Broken Hill NSW, Griffith NSW/MIA, Regional VIC, Mildura VIC, Regional QLD, Tasmania Spencer Gulf SA, Eastern SA, Regional WA, Remote Central & Eastem|
|Formerly called||GO! (2009–2015)|
|Replaced||Nine Guide (2001–2008)|
|TCN Sydney (DVB-T)||1059 @ 8 (191.5 MHz)|
|GTV Melbourne (DVB-T)||1074 @ 8 (191.5 MHz),|
|QTQ Brisbane/Sunshine Coast (DVB-T)||1030 @ 8 (191.5 MHz)|
|NWS Adelaide (DVB-T)||1106 @ 8 (191.5 MHz)|
|STW Perth/Mandurah (DVB-T)||1026 @ 8 (191.5 MHz)|
|Freeview Nine metro (virtual)||93/99|
|Freeview NBN regional (virtual)||83/88|
|Freeview SCA regional (virtual)||53|
|Freeview WIN Griffith NSW/Eastern SA (virtual)||55|
|Freeview Imparja remote (virtual)||99|
|VAST Imparja (virtual)||99|
|VAST WDT (virtual)||55|
9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, animation and drama aimed at people between the ages of 16 to 39, as well as kids.
2009: Origins and launch
The general concept for GO! was revealed on 23 March 2009, with the Nine Network announcing their intention to start a standard definition variety-based multichannel, launched midway through 2009. The channel's name and branding was first revealed as GO!99 on 14 April 2009 by TV Tonight, a blog dedicated to Australian television.
The channel went to air at 1:00 pm on 5 August 2009, broadcasting a promo loop. GO! officially began broadcasting scheduled programming from 9 August 2009 at 6:30 pm with a 1-minute promo featuring the song "Go!" by Sydney based sound house group Noise International featuring vocals by Sharon Muscat. It was then followed by an episode of Wipeout, the first programme to air on the new channel.
Darwin received the channel in October 2010 (over a year after other capital cities started transmitting the multi channel). From December 2010, Nine Network affiliate Imparja Television commenced transmission of the GO! channel to viewers in remote areas of Central, Northern and Eastern Australia, before expanding to Eastern South Australia on 11 November 2011.
There have been reports that GO!'s technical launch had caused a significant number of digital TV receivers to no longer pick up Nine's digital channels. In response, Nine established a helpline for viewers experiencing problems or requiring assistance to tune in to the new channel.
The theme song, "Go" by Noise International featuring Sharon Muscat was later released on iTunes in the same year that it launched (2009). A music video for the song was shown on GO! as a filler featuring Sharon Muscat performing the song with a dancing crowd.
GO! celebrated its first birthday in 2010 by playing movies every night at 10pm during the month of August 2010. GO! also played a mini clip during the commercial breaks thanking everyone for watching GO!
GO! introduced Newsbursts, a news-break filler program in 2010. Presented by Sophie Walsh, these would usually feature a breaking news story and the weather. These were later dropped in 2011, replaced by repeats of Nine Newsbreak.
GO! received a new on-air presentation for 2011. GO! also played a mini clip after programs during Summer 2010/2011, featuring the song "Hello" by The Potbelleez, saying that 2011 was going to be a great year for GO! with the slogan "Let's GO! 2011". This presentation remained unchanged for the next few years (except for the lineup, which was updated in 2013 but not the rest).
On 27 January 2014, GO! stopped using the Supertext logo and switched to Nine's Closed Captioning logo.
2014–2016: rebrand and refocus
On 2 February 2014, GO! received a new logo, new on-air presentation graphics updated by creative company DD8, a new demographic, and a revamped lineup, with Kids WB having a Weekday version.
The channel was also changed to a Youth-organised channel, with most of the daytime lineup having Kids programming, and most of the nighttime programming being Movies and Youth-Adult programming.
On 26 November 2015, the Nine Network introduced a network-wide rebrand of all of its digital channels with GO! being renamed 9Go!. Additionally, 9Go! was moved to channel 93, but a simulcast currently remains available on channel 99. Later, 9Go!'s on-air theme was changed for a continuous design across all of its channels. This included a new look for program listings, program advertisements and promos.
2016–present: regional media shakeup and beyond
Nine announced that it had signed a new affiliation deal with Southern Cross Austereo on 29 April 2016, replacing WIN Television as the primary Nine affiliate starting 1 July 2016. Consequently, 9Go! will be broadcast by Southern Cross into Regional Queensland, Southern NSW/ACT, Regional Victoria and Spencer Gulf SA/Broken Hill NSW on channel 53.
On 21 September 2016, 9Go! announced their 100 Days of Movie Event Bigness, which ran during primetime from 30 September 2016 to 8 January 2017, starting with airings of The Spiderwick Chronicles and The Hobbit: An Unexpected Journey.
On 12 December 2016, 9Go!'s daytime schedule was reformatted into a children's programming block branded Go! Kids. Children's programming runs from 6am to 6pm on 9Go! in addition to being available via streaming on the 9Now service, with regular programming broadcast outside of those hours.
Original plans for 9Go! suggested it would consist of a mix of entertainment and lifestyle programming (this rule wasn't featured until the launch of future Female-oriented HD channel GEM in 2010). However, this branding was replaced by a youth-orientated light-entertainment channel instead. 9Go!'s programming is generally structured under nightly themed blocks, which consists of comedy on Sunday, all new reality shows on Tuesday, sci-fi on Wednesday, female-skewed drama on Thursday (until the launch of GEM, when it was replaced by movies instead), and movies on Friday. Movies screen with "limited and brief commercial breaks". The schedule is designed not to cannibalise viewers from the main Nine channel.
It was announced in June 2009 that the Nine Network had signed a $500 million deal with Warner Bros. to continue its current output deal for another five years from 2011 to 2015. The deal helped Nine retain existing content (including many television series and films), as well as providing new content for both its primary channel, GEM (launched in 2010) and 9Go!. The network also has ongoing content deals with Columbia Pictures and Village Roadshow Pictures, and has secured a new content partnership with MTV Networks.
Feature classic films broadcast on 9Go! are sourced from its studio-output deals, including Village Roadshow Pictures, Lionsgate, The Weinstein Company, Nickelodeon Movies, MTV Films, and Warner Bros. Pictures.
Leading up to the ad break, 9Go! airs replays of Nine's Newsbreak that air on the main Nine channel and from 9Gem. All newsbreaks are broadcast across any state. The NRL is shown on 9Go! in Melbourne, Adelaide, Perth and Tasmania on Friday nights when the cricket is scheduled on 9Gem.
NRL matches were shown on 9Go! on Friday nights if the cricket was scheduled on 9Gem in Victoria, Tasmania, South Australia and Western Australia. 9Go! also broadcast the 2015 Liverpool FC tour matches against Brisbane Roar and Adelaide United. The NBL was broadcast on 9Go! on Sundays if the cricket was scheduled on 9Gem. On August 16, 2017 it was announced that WWE programming including Monday Night Raw and Smackdown Live would air every week on the channel in a reduced 1 hour format. Raw airs on Thursdays at 11PM and Smackdown Live airs following the Friday Night Movie.
9Go! is available in standard definition in metropolitan areas through Nine Network owned-and-operated stations: TCN Sydney, GTV Melbourne, QTQ Brisbane, NWS Adelaide, STW Perth and NTD Darwin, as well as NBN Northern New South Wales and other stations CTC Southern NSW/ACT, GTS/BKN Broken Hill NSW, MTN Griffith NSW, GLV/BCV Regional VIC, MDV Mildura, TNQ Regional QLD, TDT Tasmania, GTS/BKN Spencer Gulf SA, SES/RTS Eastern SA, WDT Regional WA and Remote Central & Eastern.
Logo and identity history
When GO! was in development stages, the concept name was revealed as GO!99 on 14 April 2009 with a black and white concept logo. On 15 July 2009, news program A Current Affair confirmed the name as GO! along with a scheme of multi-coloured logos based on the original concept logo. On 2 February 2014, the channel's branding was refreshed with a new, 3D glossy logo with multi-coloured gradient variants. Following the network-wide rebrand on 26 November 2015, the channel was renamed 9Go! with the famous "nine dots" from Nine's logo integrated into then-current logo, but with the O in lowercase. WIN Television has a variant of the GO! logo with the aforementioned channel's logo above GO!'s 2009-2014 logo.
- 9 August 2009 – 2 February 2014: Good to GO! (first era) (accompanied in promotional trailers by "Go!'" by Noise International feat. Sharon Muscat)
- Christmas slogan (since 2009): GO! HO! HO!
- 2010 – 2012: Let's GO! (accompanied in promotional trailers by "Hello'" by The Potbelleez)
- 2 February 2014 – 26 November 2015: GO! For It!
- 26 November 2015 – present: Good to Go (second era)
- "Nine announces new TV channel". ninemsn. 15 July 2009. Archived from the original on 18 July 2009. Retrieved 24 July 2009.
- Knox, David (24 July 2009). "Nine releases GO! schedule". tvtonight.com.au. Retrieved 24 July 2009.
- Knox, David (17 June 2015). "Multichannel Survey: GO! / GEM". TV Tonight. Retrieved 17 June 2015.
- Knox, David (14 April 2009). "GO!99 for entertainment?". tvtonight.com.au. Retrieved 29 September 2009.
- Knox, David (15 July 2009). "Nine confirms GO!99". tvtonight.com.au. Retrieved 15 July 2009.
- "Exclusive: Channel GO! promo song". tvauscast.com. 3 November 2009. Archived from the original on 26 September 2010. Retrieved 24 November 2009.
- Knox, David (29 July 2009). "Go Adjusts Launch Time". tvtonight.com.au. Retrieved 10 August 2009.
- Moses, Asher (7 August 2009). "Nine flicks the Go! switch and everything fades to black". Sydney Morning Herald. Retrieved 10 August 2009.
- "Sophie Walsh". LinkedIn. Retrieved 26 July 2017.
- Knox, David (28 October 2015). "Nine Upfronts 2016: Nine goes HD, new lifestyle channel - and Daryl Somers returns". tvtonight.com.au. Retrieved 29 October 2015.
- Claire, Reilly (29 October 2015). "Nine Network to live stream all channels and revamp HD". cnet.com.au. Retrieved 1 November 2015.
- White, Dominic (29 April 2016). "Nine and Southern Cross in multi-year affiliation deal". Sydney Morning Herald. Retrieved 29 April 2016.
- "SCA Affiliation Agreement with Nine Entertainment Co., FAQ". Southern Cross Austereo. 5 May 2016. Retrieved 8 May 2016.
- "Nine On 5 FAQ". Southern Cross Austereo. 12 June 2016. Retrieved 12 June 2016.
- 9Go! on Twitter: "We're bringing you 100 days of MOVIE EVENT BIGNESS!" - Twitter. Retrieved 10 November 2016.
- "Introducing Go! Kids". Nine Entertainment Co. 12 December 2016. Retrieved 12 December 2016.
- "F.Y.I.Nine launches kids' channel Go! Kids as part of 9Go!". Mumbrella. 12 December 2016. Retrieved 29 May 2017.
- Sinclair, Lara (23 March 2009). "David Gyngell confirms plans for digital". The Australian. Archived from the original on 26 March 2009. Retrieved 30 June 2009.
- Knox, David (23 March 2009). "Nine to launch 'entertainment channel'". tvtonight.com.au. Retrieved 30 June 2009.
- Knox, David (20 June 2009). "Nine introduces youth channel: Go!". tvtonight.com.au. Retrieved 28 June 2009.
- Knox, David (23 July 2009). "More details ready to Go!". tvtonight.com.au. Retrieved 24 July 2009.
- Knox, David (5 September 2009). "October 4th: All systems Go!". tvtonight.com.au. Retrieved 5 September 2009.
- Knox, David (5 August 2009). "Survivors ready? Go!". tvtonight.com.au. Retrieved 25 August 2009.
- Knox, David (22 June 2009). "Warner deal helps build GO! for Nine". tvtonight.com.au. Retrieved 28 June 2009.
- Guider, Elizabeth; Bulbeck, Pip (21 June 2009). "Nine, Warners renew pact". The Hollywood Reporter. Retrieved 28 June 2009.
- Knox, David (16 September 2009). "Curb, Wire & Weeds set to 9Go!". tvtonight.com.au. Retrieved 16 September 2009.