Domino's Pizza Enterprises

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Not to be confused with Domino's Pizza (the franchisor) in the United States.
Domino's Pizza Enterprises Ltd
Traded as ASXDMP
Industry Food Retail
Founded Springwood, Queensland, Australia (1983)
Hamilton, Queensland
Number of locations
1,500+ across Australasia Europe and Japan[1]
Key people
Don Meij, CEO & MD
Products Pizza
Revenue Increase A$588.7 million (2013/2014)[2]
Increase A$45.3 million (2013/2014)[2]
Number of employees
Slogan People Powered Pizza

Domino's Pizza Enterprises (trading as Domino's) is an Australian public company that holds the exclusive master franchise for the Domino's Pizza brand network in Australia, New Zealand, France, Belgium, the Netherlands, the Principality of Monaco and Japan. Across these markets, Domino's Pizza Enterprises (DPE) has over 1,500 stores. In May 2005 DPE became the first publicly listed pizza company in Australia. It is the largest pizza chain in Australia in terms of network store numbers and network sales, as well as the largest franchisee for the Domino's Pizza brand in the world[3]/

Early Years[edit]

United States[edit]

In 1960, Tom and James Monaghan purchased DomiNick’s pizza store in Michigan, United States.[4] After eight months of trade James traded in his share of the business for a Volkswagen Beetle and forbade Tom from using the DomiNick’s name; and so the Domino’s name was born.[5] The three dots in the logo represent the three original Domino’s stores, with a dot to be added for each additional store; this idea was dropped when the business experienced rapid growth


The first Domino’s store to open in Australia was in Springwood, Queensland, in 1983, and was the first pizza maker in Australia to offer home delivery. The Australian and New Zealand Master Franchise was bought by Silvio’s Dial-a-Pizza in 1993 and in 1995 the two brands merged and rebranded as Domino’s Pizza.

Old Domino's Pizza logo.


1983: First ever Domino’s store opened in Australia

1993: Silvio’s Dial-a-Pizza bought Domino’s Pizza

1995: All Silvio’s stores were rebranded as Domino’s Pizza stores

1997: Domino’s established the Dominos Partners Foundation

2000: Domino’s became the first and only pizza maker in Australia to introduce Hot Cell bags, a portable oven that keeps pizza 20% hotter on delivery.

2001: Don Meij and Grant Bourke, the two largest franchisees at the time, merged their stores into the corporate store network to bring the total to 50 corporate stores and 128 franchised stores

2002: Domino’s became the first Australian pizza maker to launch classic crust

2003: Domino’s expanded into new markets in Victoria, Australia, and Wellington, New Zealand

2004: Domino’s opened its 300th store

2005: Domino’s successfully listed on the Australia Stock Exchange, becoming the first and only publicly listed Australia pizza company at the time

2005: Domino’s opened its 400th store

2005: Pizza College was established to train staff in all capital cities

2006: Domino’s purchased existing Domino’s operations in France, Belgium, the Netherlands and the principality of Monaco, its first foothold in Europe, seeing it surpass its 500th store

2008: Domino’s celebrated its 25th anniversary of selling pizza in Australia and opened its 750th store

2009: E-recruitment websites were launched and Domino’s expended into theme parks, as well as the first online ordering iPhone app which reached the number 1 free app position on iTunes

2010: Domino’s teamed up with The Biggest Loser trainer Shannan Ponton to launch its healthy Good Choice Range

2010: Domino’s opened its 300th European store in Pessac, France

2011: The online ordering mobile website was launched, as well as an application for Android ordering. Domino’s hit 200,000 Facebook fans

2012: Domino’s launched its first social pizza on its Facebook page, allowing fans to build a custom pizza from the menu, as well as being the first pizza maker in the world to offer Facebook ordering

2013: Domino’s rolled out a Store Rating Feedback App that allows customers to rate their experience in real time on Facebook. The Chef’s best range was launched and the first ever pizza delivery by bungy jump was achieved.

2014: Domino’s social media presence became 24/7 and hit 1 million Facebook fans. Cheaper everyday was introduced, with all value pizzas being $4.95 every day. Most significantly, Domino’s launched Pizza Mogul, a world-first initiative set to change the future of the pizza industry landscape

2015: Domino’s launches GPS Driver Tracker, uber-style technology that lets customers track their order from the store to their door.

Charitable activities[edit]

Domino's Australia donates large quantities of pizza to natural disaster victims. They also provide food to isolated towns in rural areas that don't have access to large amounts of food. Domino's Australia has partnerships with Mission Australia, Royal Flying Doctor Service and Starlight Children's Foundation.[6]

See also[edit]


  1. ^ a b "About Domino's". 19 June 2015. 
  2. ^ a b "2014 Annual Report". 
  3. ^ Domino's The Facts document - 30 June 2013
  4. ^ "The Deliverer" Boyer, Peter J. The New Yorker (February 19, 2007). Retrieved August 31, 2009
  5. ^ "Tom Monaghan Domino's Pizza". CNNMoney. Cable News Network. Retrieved 2003-09-01. 
  6. ^ "Domino's Pizza - Community". Retrieved 2015-06-19. 

External links[edit]