Domino's Pizza Enterprises

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Not to be confused with Domino's Pizza (the franchisor) in the United States.
Domino's Pizza Enterprises Ltd
Traded as ASXDMP
Industry Food Retail
Founded Springwood, Queensland, Australia (1983)
Hamilton, Queensland
Number of locations
1,500+ across Australasia Europe and Japan[1]
Key people
Don Meij, CEO & MD
Products Pizza
chicken wings
soft drinks Coco Cola products only)
Revenue Increase A$588.7 million (2013/2014)[2]
Increase A$45.3 million (2013/2014)[2]
Number of employees
Slogan People Powered Pizza

Domino’s Pizza Enterprises Limited (DPE) is the largest pizza chain in Australia in terms of network store numbers and network sales, as well as the largest franchisee for the Domino’s Pizza brand in the world.[3] DPE is the exclusive master franchise for the Domino’s brand network in Australia, New Zealand, France, Belgium, the Netherlands, the Principality of Monaco, Japan and Germany.[3] Across these markets, DPE has over 1900 stores.[3] In May 2005 DPE became the first publicly listed pizza company in Australia.[3]

Early years[edit]

United States[edit]

In 1960, Tom and James Monaghan purchased DomiNick’s pizza store in Michigan, United States.[4] After eight months of trade James traded in his share of the business for a Volkswagen Beetle and forbade Tom from using the DomiNick’s name; and so the Domino’s name was born.[5] The three dots in the logo represent the three original Domino’s stores, with a dot to be added for each additional store; this idea was dropped when the business experienced rapid growth


The first Domino’s store to open in Australia was in Springwood, Queensland, in 1983, and was the first pizza maker in Australia to offer home delivery. The Australian and New Zealand Master Franchise was bought by Silvio’s Dial-a-Pizza in 1993 and in 1995 the two brands merged and rebranded as Domino’s Pizza.

Old Domino's Pizza logo


  • 1983: First Domino’s store opened in Australia.[6]
  • 1993: Silvio’s Dial-a-Pizza bought Domino’s Pizza.[7]
  • 1995: All Silvio’s stores were rebranded as Domino’s Pizza stores.[8]
  • 1997: Domino’s established the Dominos Partners Foundation.
  • 2000: Domino’s became the first and only pizza maker in Australia to introduce Hot Cell bags, a portable oven that keeps pizza 20% hotter on delivery.
  • 2001: Don Meij and Grant Bourke, the two largest franchisees at the time, merged their stores into the corporate store network to bring the total to 50 corporate stores and 128 franchised stores.[9]
  • 2002: Domino’s became the first Australian pizza maker to launch classic crust
  • 2003: Domino’s expanded into new markets in Victoria, Australia, and Wellington, New Zealand.
  • 2004: Domino’s opened its 300th store
  • 2005: Domino’s listed on the Australian Stock Exchange, becoming the first publicly listed Australian pizza company.
  • 2005: Domino’s opened its 400th store.
  • 2005: Pizza College was established to train staff in all capital cities.
  • 2006: Domino’s purchased existing Domino’s operations in France, Belgium, the Netherlands and the principality of Monaco, its first foothold in Europe, seeing it surpass its 500th store.[10]
  • 2008: Domino’s celebrated its 25th anniversary of selling pizza in Australia and opened its 750th store
  • 2009: E-recruitment websites were launched and Domino’s expended into theme parks, as well as the first online ordering iPhone app, which reached the number 1 free app position on iTunes.[11]
  • 2010: Domino’s opened its 300th European store in Pessac, France.[12]
  • 2011: An online ordering mobile website was launched, as well as an application for Android ordering. Domino’s hit 200,000 Facebook fans[13]
  • 2012: Domino’s launched its first social pizza on its Facebook page, allowing fans to build a custom pizza from the menu, as well as being the first pizza maker in the world to offer Facebook ordering [14]
  • 2013: Domino’s rolled out a Store Rating Feedback App that allows customers to rate their experience in real time on Facebook. The Chef’s best range was launched and the first ever pizza delivery by bungy jump was achieved.
  • 2014: Domino’s social media presence became 24/7 and hit 1 million Facebook fans. Cheaper everyday was introduced, with all value pizzas being $4.95 every day. Most significantly, Domino’s launched Pizza Mogul, a world-first initiative set to change the future of the pizza industry landscape [15]
  • 2015: Domino’s launches GPS Driver Tracker, uber-style technology that lets customers track their order from the store to their door.[16]
  • 2016: Domino’s launches the world first autonomous delivery vehicle, DRU or Domino's Robotic unit.[17]

Community Initiatives[edit]

Partners Foundation
Domino’s prides itself on being there for team members in difficult times. Founded in 1997, The Partners Foundation is Domino's internal non-profit organisation. It assists team members in times of special need or tragedy as a result of natural disasters, unexpected personal distress, on-the-job accidents and other emergencies.[18]

Domino's is proud to support local communities and charities every day of the year. A big part of this initiative is through local community doughraisers dedicated to raising money for a local community charity or event. Stores will host doughraisers and donate a percentage from every pizza sold to a cause close to their hearts. These are held on both small and large scales and can raise money for great causes including for emergency services organisations.[19]

Going green with pushbikes and scooters
Pizza lovers can now receive their favourite Domino's pizza delivered via customised pushbikes, in a move to reduce the store's carbon footprint. A number of Domino's stores are converting from delivery scooters to pushbikes in a move to increase the speed of delivery times and reduce the impact on the environment, including noise pollution.

Domino's is committed to moving to electric scooters and pushbikes nationwide.

Starlight Children’s Foundation
Since being formed as an Australian children's charity in 1988, Starlight has brightened the lives of seriously ill and hospitalised children and their families throughout Australia. Domino's works closely with the Starlight Foundation on their annual events program [20] – delivering delicious pizzas and sides in and out of hospital – providing positive distraction to children in their time of need.

This partnership includes providing pizza for Wish parties, pizzas for special events, doughraisers and other state wide initiatives and support. Find more information at

See also[edit]


  1. ^ a b "About Domino's". 24 November 2015. 
  2. ^ a b "2014 Annual Report".  External link in |website= (help);
  3. ^ a b c d [1] - 24 November 2015
  4. ^ "The Deliverer" Boyer, Peter J. The New Yorker (February 19, 2007). Retrieved August 31, 2009
  5. ^ "Tom Monaghan Domino's Pizza". CNNMoney. Cable News Network. Retrieved 2003-09-01. 
  6. ^ "Domino's Australia (Official Facebook Page)". Facebook. Retrieved 26 March 2016. 
  7. ^ "The Journey (1993)". Don Meij. Retrieved 26 March 2016. 
  8. ^ "Silvio's merged into Domino's in 1995". Retrieved 18 November 2015. 
  9. ^ "Grant Bourke". Retrieved 18 November 2015. 
  10. ^ "Domino’s launches 500th store". Retrieved 18 November 2015. 
  11. ^ "Domino's Pizza launches first online ordering app". Retrieved 13 May 2013. 
  12. ^ "Domino's Pizzas makes it 300 stores in Europe". Retrieved 13 November 2015. 
  13. ^ "Domino's launches new online ordering website". Retrieved 13 November 2015. 
  14. ^ "Domino’s Social Pizza". Retrieved 18 November 2015. 
  15. ^ "Domino’s launches Pizza Mogul". Retrieved 18 November 2015. 
  16. ^ "Domino’s deliveries on right track". Retrieved 18 November 2015. 
  17. ^ "Domino’s launches the world first autonomous delivery vehicle". Retrieved 18 November 2015. 
  18. ^ "Domino's Pizza - Community". Retrieved 2015-11-24. 
  19. ^ "Domino's Pizza - Community" (PDF). Retrieved 2015-11-24. 
  20. ^ "Starlight Foundation". Retrieved 2015-11-24. 

External links[edit]