Domino's Pizza Enterprises

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Domino's Pizza Enterprises Ltd
Traded as ASXDMP
Industry Food retail
Founded Springwood, Queensland, Australia (1983)
Headquarters Hamilton, Queensland
Number of locations
1,500+ across Australasia Europe and Japan[1]
Key people
Don Meij, CEO and MD
Products Pizza
Revenue Increase A$790.86 million (2016/17)[2]
Increase A$150.68 million (2016/17)[2]
Number of employees
The former Domino's Pizza logo

Domino's Pizza Enterprises Limited (DPE) is the largest pizza chain in Australia in terms of network store numbers and network sales, as well as the largest franchisee for the Domino’s Pizza brand in the world.[3] DPE is the exclusive master franchise for the Domino’s brand network in Australia, New Zealand, France, Belgium, the Netherlands, the Principality of Monaco, Japan and Germany.[3] Across these markets, DPE has over 1900 stores.[3] In May 2005 DPE became the first publicly listed pizza company in Australia.[3]

In February 2017, The Sydney Morning Herald reported profitability problems with a number of franchises and that a number of Dominos stores in Australia had engaged in widespread underpayment of wages and deliberate underpayment of penalties.[4]

Early years[edit]


The first Domino’s store to open in Australia was in Springwood, Queensland, in 1983, and offered home delivery after home delivery was introduced into Australia by the Pizza Oven Family Restaurant in Holland Park Brisbane in 1981. The Australian and New Zealand Master Franchise was bought by Silvio’s Dial-a-Pizza in 1993 and in 1995 the two brands merged and rebranded as Domino’s Pizza.

New Zealand[edit]

Domino's New Zealand was the first to introduce drone-delivery pizza in November 2016, partnering with Flirtey Drone Delivery.[5]

Present day[edit]


Currently, there are around 600 Domino's stores in Australia, with the company planning to expand the number of stores by 3 each week over a 3 month period. The Australian stores are spread right across the country, from the main capital cities like Melbourne, Adelaide and Sydney, to more rural areas like Armidale.


  • 1983: First Domino’s store opened in Australia.[6]
  • 1993: Silvio's Dial-a-Pizza bought Domino’s Pizza.[6]
  • 1995: Silvio's Dial-a-Pizza was merged into Domino's Pizza.[7]
  • 1997: Domino's established the Domino's Partners Foundation.[8]
  • 2000: Silvio's Dial-a-Pizza was renamed Domino's Pizza Australia.[9]
  • 2001: Don Meij and Grant Bourke, the two largest franchisees at the time, merged their stores into the corporate store network to bring the total to 50 corporate stores and 128 franchised stores.[10]
  • 2003: Domino's expanded into new markets in Victoria, Australia, and Wellington, New Zealand.[citation needed]
  • 2005: Domino's listed on the Australian Stock Exchange, becoming the first publicly listed Australian pizza company.[9]
  • 2006: Domino's purchased existing Domino's operations in France, Belgium, the Netherlands and the principality of Monaco.[11]
  • 2009: Domino's Australia launched an application for iPhone.[12]
  • 2011: An online ordering mobile website was launched, as well as an application for Android ordering. Domino’s hit 200,000 Facebook fans[13]
  • 2014: Domino's launched Pizza Mogul, an initiative set to change the future of the pizza industry landscape.[14]
  • 2015: Domino's launched GPS Driver Tracker, which allows customers track their order from the store.[15]
  • 2016: Domino's launches the world first autonomous delivery vehicle, DRU[16] or Domino's Robotic Unit.[17]
  • 2017: Domino's launches the pizza checker, a camera unit used as an electronic eye that sits above the cut bench and photographs pizzas for quality control.[18]

See also[edit]


  1. ^ a b "About Domino's". 24 November 2015.
  2. ^ a b "2017 Annual Report" (PDF). Retrieved 29 October 2017.
  3. ^ a b c d [1] - 24 November 2015
  4. ^ Ferguson, Adele. "The Domino's Effect". Sydney Morning Herald. Retrieved 2017-02-11.
  5. ^ "Domino's NZ Drone Delivery". Domino's Pizza New Zealand. Retrieved 22 March 2017.
  6. ^ a b "History". Domino's Pizza Enterprises. 2015. Retrieved 2 March 2017.
  7. ^ Foster, Sophie (1 June 2013). "Domino's managing director Don Meij made the transition from delivery driver to Domino's managing director". The Courier-Mail. News Corp Australia. Retrieved 2 March 2017.
  8. ^ "DMP.AX Annual Report 2008". Domino's Pizza Enterprises Limited. July 2008. Retrieved 2 March 2017.
  9. ^ a b "Domino's Pizza Enterprises Limited". ShareClarity. Retrieved 2 March 2017.
  10. ^ "Grant Bourke". Retrieved 18 November 2015.
  11. ^ Khadem, Nassim (11 July 2013). "Domino's launches 500th Australian store and revamps digital ordering system". The Australian Financial Review. Fairfax Media. Retrieved 2 March 2017.
  12. ^ Budmar, Patrick (13 May 2013). "Domino's Australia users prefer iPhone app". ARN. International Data Group. Retrieved 2 March 2017.
  13. ^ "Domino's launches new online ordering website". Retrieved 13 November 2015.
  14. ^ "Domino's launches Pizza Mogul". Retrieved 18 November 2015.
  15. ^ "Domino's deliveries on right track". Retrieved 18 November 2015.
  16. ^ "Domino's DRU Assist". Retrieved 2017-12-13.
  17. ^ "Domino's launches the world first autonomous delivery vehicle". Retrieved 18 November 2015.
  18. ^ "Say Cheese! Domino's New AI Camera Technology Helps Solve Customer's Number One Frustration". 8 November 2017. Retrieved 2018-10-22.

External links[edit]