|Branding||Telemundo Amarillo (general)
Noticiero Amarillo (news)
|Slogan||Siempre Al Pendiente de Usted
(Here For You)
|Channels||Digital: 31 (UHF)
KFDA-DT 10.3 (UHF)
|Translators||KEYU-LP 41 Amarillo
KEAT-LP 22 Amarillo (both defunct)
(KFDA/KEYU License Subsidiary, LLC)
|Founded||February 6, 1998|
|First air date||2004|
|Former channel number(s)||31 (UHF analog, 2004–2009)|
|Former affiliations||Univision (2004–2010)|
|Public license information:||Profile
KEYU, is a Spanish-language television station in Borger, Texas, serving the Amarillo market on digital channel 31 as an affiliate of Telemundo. Founded February 6, 1998, the station is owned by Raycom Media as part of a duopoly with CBS affiliate KFDA-TV.
KEYU signed on in 2004 as a Univision affiliate owned by Equity Broadcasting. At one point, KEYU aired local newscasts; they were produced out of Little Rock, Arkansas, with reports produced in Amarillo. The newscasts were canceled in June 2008, after Equity Media Holdings, which was suffering from financial problems, instituted a companywide suspension of news programs.
On June 25, 2008, Equity disclosed that it was selling KEYU to Luken Communications, LLC. According to the Retro Television Network website, KEYU had at one point planned to add an RTN affiliate on DT3 sometime in the future. However, after Equity filed for chapter 11 bankruptcy in December 2008, Luken began to distance itself from Equity; its offers to acquire KEYU and other Equity stations were eventually withdrawn, and on January 4, 2009, RTN affiliation was removed from all Equity-owned or operated stations as a result of a commercial dispute with Luken.
In 2009, KEYU and three Amarillo LPTV stations — Telefutura affiliate KAMT-LP and KEYU repeaters KEYU-LP and KEAT-LP — were put up for sale for $7.5 million, as part of a sell-off of all of Equity's stations. A buyer was not found until October, when Drewry Communications Group announced that it would purchase the stations, with a failing station waiver being obtained to allow KEYU to be co-owned with KFDA. Shortly after assuming control in 2010, Drewry dropped the station's affiliation with Univision and moved the programming of KTMO-LP, including its Telemundo affiliation and local newscasts, to KEYU. On August 10, 2015, Raycom Media announced that it would purchase Drewry Communications for $160 million; the sale was completed on December 1.
- Manthey, Toby (2008-06-14). "Equity ends newscasts; N.Y. station buy teeters". Arkansas Democrat-Gazette. Archived from the original on February 6, 2009. Retrieved 2008-06-19.
- Marich, Robert (2008-06-26). "Equity Media Sells RTN to Ease Crunch". Broadcasting & Cable. Retrieved 2008-06-28.
- Retro Network Television affiliates
- Larson, Erik (December 8, 2008). "Equity Media, U.S. TV Station Owner, Seeks Bankruptcy". Bloomberg News. Retrieved December 9, 2008.
- Equity's Management Cause of Downfall, Former CEO Asserts, Mark Hengel, Arkansas Business, February 2, 2009
- "Equity stations still on the block". Television Business Report. April 20, 2009. Retrieved April 28, 2009.
- "Amarillo acquisition requires waiver". Television Business Report. October 16, 2009. Retrieved October 21, 2009.
- Jessell, Harry A. (August 10, 2015). "Raycom Buying Drewry For $160 Million". TVNewsCheck. Retrieved August 10, 2015.
- Raycom Media Completes $160 Million Acquisition of Drewry Communications Broadcasting & Cable, Retrieved 1 December, 2015.