List of political slogans

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The following is a list of notable 18th, 19th, 20th and 21st-century political slogans.

Political slogan (listed alphabetically)[edit]



  • Britain Deserves Better – British Labour Party slogan and manifesto title for the 1997 General Election. The slogan was matched by the use of D:Ream's Things can only get better as the campaign song.
  • Behindertsein ist schön (To be disabled is beautiful) was the political slogan of the (West) Germany disability movement in the 1970s, 1980s (cripple movement- Krüppelbewegung)), used analogously to the political slogan Black is beautiful.
  • Better dead than Redanti-Communist slogan.
  • Behtar Pakistan (a political slogan used by Nawaz Sharif) PM of Pakistan.
  • Bigger cages! Longer chains! – Anarchist slogan mocking use of the political demand.
  • Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans
  • Black Power – a political slogan and a name for various associated ideologies
  • Bolje rat nego pakt, bolje grob nego rob (Better war than pact, better dead than slave) – A Serbian anti-fascist slogan after the overthrow of the Yugoslav government that signed the Tripartite Pact, Belgrade, March 27, 1941.
  • Bread and roseslabor and immigrant rights slogan.



  • Death to fascism, freedom to the people – anti-Nazi slogan used by the Yugoslav resistance movement during World War II
  • Deeds Not Words – W.S.P.U. suffragette slogan, 1903.
  • ¡Democracia Real Ya! – (Real Democracy Now!) Used in the 2011 Spanish protests
  • Deus, Patria, e FamiliaSalazar reactionary slogan
  • Doctors need to be preserved, not reserved. – Slogan used by medical students, doctors, and lawyers in India when they protested in New Delhi against the raised quotas for lower-caste students medical colleges from 22.5 to 49.5%.
  • Don't let him take Britain back to the 1980s – 2010 Labour poster attacking Conservative leader, David Cameron.
  • Don't Mess with Texas – slogan that began as anti-littering campaign; later adopted for political and other purposes
  • Don't Stop, Keep Going On! – The general electoral slogan of the Justice and Development Party in the Turkish general elections of 2007
  • Drill, baby, drill – slogan used by the U.S. Republican party to call for increasing domestic oil and gas production


  • Each for all and all for each – Tariff Reform League, 1905.
  • Eat the Rich – A leftist slogan originally traced back to Jean-Jacques Rousseau, who is reputed to have said, "When the people shall have nothing more to eat, they will eat the rich."
  • Ein Volk, ein Reich, ein Führer ("One people, one empire, one leader") – Nazi Germany.
  • Empower your Future – Slogan used by the Workers' Party of Singapore in the 2015 general election
  • Ena-Ena-Tessera (ένα-ένα-τέσσερα ) – Greek slogan from the late 1960s to early 1970s. Means One-One-Four, the number of the constitution that says the king may not interfere with the workings of government.
  • England Will Fight to the Last American – Slogan of the America First Committee, against providing aid to Britain during WWII[2]
  • Éirinn go Brách (Ireland Forever) – used to express allegiance to Ireland or Irish pride; anglicised "Erin go Bragh"
  • Every Man a King – 1934 Introduced in February 1934, during a radio broadcast, this was the wealth and income redistributionist platform slogan (and later a song and a book) for Louisiana Governor Huey Long; it was part of a broader program that had the slogan, "Share Our Wealth".




  • Hakkō ichiu (All The World Under One Roof) - Japanese political slogan in the Second Sino-Japanese War to World War II.
  • Had enough? – This was the 1946 slogan for Congressional elections for the out-of-power Republican Party; noting that they had been out of power in Congress since 1930, this slogan asked voters if they had "had enough" of the Democrats.
  • Hands Off Russia – slogan created by British socialists protesting Britain's intervention during the Russian Revolution
  • ¡Hasta la victoria siempre! (Until Victory, Forever!) – Marxist revolutionary Che Guevara's famous slogan, and how he would end his letters.
  • He killed my ma, he killed my pa, but I will vote for him. – Charles Taylor's 1997 election slogan. Taylor threatened to restart the country's civil war if he wasn't elected.[3]
  • Heim ins Reich (Back home into the Reich), describing the Adolf Hitler's initiative to include all areas with ethnic Germans into the German Reich (Austria, Sudetenland, Danzig,...) that led to World War II.
  • He's Good Enough for Me – Balfour's Conservative poster, 1905.
  • "He is finished" (Gotov je), key symbol for the overthrow of Slobodan Milošević on October 5, 2000.
  • Hey, Hey, LBJ, how many kids did you kill today? – Anti-Vietnam War and anti-Lyndon B. Johnson slogan from the 1960s. Other variations included, "How many boys did you kill today?"







  • Naya Pakistan – Slogan used by Pakistan Tehreek-e-Insaf in its 2013 election campaign.
  • Never had it so good – 1957 campaign under Harold Macmillan's leadership of the Tories.
  • Never been had so good – 1957 campaign slogan of the British Labour Party (in response to the Tory slogan).
  • Never Forget – Commemorative slogan used in the United States in reference to the Terror Attacks of September 11, 2001.
  • New Labour, New Danger – Slogan on 1997 Conservative Party campaign poster showing Tony Blair with glowing red eyes. The campaign backfired as the poster was criticised for implying that Blair, a stated Christian, was demonic and then the Conservative Party's failure to state who had authorised the poster.
  • Ni dieu, Ni maitre (No God, No Master) – A French anti-religious saying.
  • ¡No pasarán! ¡Pasaremos! (They shall not pass! But we will!) – Slogan of International Brigade in Spanish Civil War.
  • Touch one, touch all – Australian unionist slogan meaning harming one worker, harms all workers.
  • No Surrender! – Pro Northern Irish Loyalist slogan referring to the Siege of Derry
  • No return to the status quo - used by former Sinn Féin Deputy First Minister (DFM) of Northern Ireland Martin McGuiness when he resigned as DFM. His resignation triggered and election and the party used this as their slogan and currently do so.
  • No taxation without representation – slogan first used during the American Revolutionary War
  • Nothing About Us Without Us! is a slogan used to communicate the idea that no policy should be decided by any representative without the full and direct participation of members the group(s) affected by that policy.
  • No War but Class War – Used by diverse Marxist groups as a means of underlining the priority of class struggle above other political aims – and as a general anti-militarist slogan.





  • Safety First – 1929 Conservative election poster.
  • Save the Bay – Chesapeake Bay Foundation slogan to save the Chesapeake Bay. Also the name, and main slogan, for Save The Bay, a San Francisco Bay environmental organization
  • Să trăiţi bine! ("May you live well!") - one of the slogans used by president Traian Băsescu in the 2004 presidential campaign. After he had been elected, Romanians' standard of living did not perceivably improve, and his former slogan became probably the most famous example of empty political campaign promises, used both by Mr. Băsescu's political opponents and by disgruntled citizens as a cynical way of expressing critique and discontent towards his presidency.[5] In 2014, Băsescu mentioned that this electoral slogan was meant as wishing well to the Romanians, not as a promise, and that he was misunderstood,[6] although this very tagline was used in a 2004 electoral poster along various political promises.[7]
  • Serve the People (全心全意为人民服务) – a political slogan of Mao Zedong. The slogan later became popular among the New Left, Red Guard Party, and Black Panther Party; due to their strong Maoist influences.
  • Simon Go Back – Against the Simon Commission: The Indian Statutory Commission was a group of seven British Members of Parliament that had been dispatched to India in 1927 to study constitutional reform in that colony. It was commonly referred to as the Simon Commission after its chairman, Sir John Simon. Ironically, one of its members was Clement Attlee, who subsequently became the British Prime Minister who would oversee the granting of independence to India and Pakistan in 1947.
  • Sous les pavés, la plage! ("Under the cobblestones, the beach!") Notable slogan of the May '68 demonstrations in France.
  • Stanley Baldwin the Man You Can Trust! – 1929 election poster
  • Stay the course – A slogan popularized by the Bush administration as the strategy for the Iraq War
  • Stop the boats – Tony Abbott, during his time as Leader of the Liberal Party



  • ¡Una, Grande y Libre! – "One, Great and Free!", a Francoist slogan from Spain. It expressed three nationalist concepts; One) indivisible, against regional separatism, Great) in recognition of its imperial past and advocation of future expansion in Africa, Free) not submitted to internationalist foreign influences, which was a reference to what Francoists claimed was a "Judeo-Masonic-International Communist conspiracy" against Spain.[9]
  • Up the proletariat! – loosely attributed to Karl Marx and early Marxist movements.




  • Yes We Can, Barack Obama, 2008 US Presidential campaign.

See also[edit]


  1. ^ "Lib Dems focus assembly election campaign on economy". BBC News. 2011-04-05.
  2. ^ Baily, Thomas A.; & Kennedy, David M. (1994). The American Pageant (10th ed.). D.C. Heath and Company. ISBN 0-669-33892-3.
  3. ^ Left, Sarah (2003-08-04). "War in Liberia". The Guardian. London. Retrieved 2008-01-18.
  4. ^
  5. ^ "Băsescu: "Să trăiţi bine!" nu a fost neapărat un angajament" (in Romanian). Mediafax. 30 June 2011. Retrieved 11 February 2019.
  6. ^ "Basescu: Eu am facut o urare romanilor, 'sa traiti bine', iar ei au inteles ca le-am promis asta" (in Romanian). 6 January 2014. Retrieved 11 February 2019.
  7. ^ "2004 electoral poster of Băsescu". Retrieved 11 February 2019.
  8. ^ Archived October 19, 2013, at the Wayback Machine
  9. ^ "Una, Grande y Libre – Francoist slogan". Retrieved 2009-09-16.