Metro (website)

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Metro
Metro logo black 2014.svg
Screenshot of metro.co.uk homepage 14 June 2017.gif
Front page of Metro on 14 June 2017
Type Online newspaper
Format Website
Owner(s) DMG Media
Editor Deborah Arthurs
Language English
Headquarters Northcliffe House, Kensington, London
City London
Country United Kingdom
Circulation 2,273,131 (daily average unique browsers June 2017)[1]
Website Official website

Metro (also known as metro.co.uk) is an online newspaper published from the UK by DMG Media, part of Associated Newspapers Ltd. In June 2017 it was the fastest growing UK news website and the 6th most visited, with 2.7 million readers a day.[3][4]

Metro first appeared in 2002 as the online counterpart of Metro newspaper, the free paper distributed on public transport services in cities across the UK[5] - the UK's most-read newspaper,[6] and the newspaper with the highest UK distribution.[7]

In 2015, metro.co.uk became independent of the newspaper: although belonging to the same parent company and based in the same building, the newspaper and website are separate publications managed by separate editorial teams.[8][9][10]

Content[edit]

Metro serves a diverse range of world and UK news, sport, showbiz and celebrity stories and videos generally aimed at young urban readers. It has strong coverage of UK football, and of specialised areas like food, sex and mental health issues.

Metro reaches much of its audience through social sharing. In June 2017 it had more than 1.7 million likes on Facebook[11], and 266,000 followers on Twitter[12].

Technology[edit]

In December 2012 Metro became one of the UK's first responsive newspaper sites, and one of the UK's highest-circulation WordPress sites.[13][14]

The move to a responsive layout on WordPress saw explosive growth in Metro's readership. In September 2012 the site was attracting 7.4 million monthly unique visitors; by June 2013 this had grown to 9.6 million;[15] by March 2014 Metro was attracting 27 million visitors.[16] In April of that year Metro was the fastest growing UK national newspaper website, with traffic up 150 per cent year on year.[17][18]

Editors[edit]

2010: Martin Ashplant
2014: Deborah Arthurs

Controversies[edit]

Sex toys for children article[edit]

On 30 December 2017, an article authored by Lifestyle editor Ellen Scott with the headline 'Why You Should Buy Your Teenage Kids Sex Toys' was published, which promoted the purchase of sex toys for children.[19] The article received negative coverage from various right-wing and conspiracy theory-promoting news websites including The Daily Caller,[20] the Media Research Center,[21] Davidicke.com,[22] InfoWars,[23] and Natural News.[24] It had been described variously as "disgusting", as promotion of "pedo porn" and journalistic paedophile activism. The article was subsequently removed from the website without explanation after receiving over 120 million shares on social media.

References[edit]

  1. ^ "Website ABCs: General election campaign boost sees Independent, Sun and Birmingham Mail double daily browsers". 15 June 2017. Retrieved 16 June 2017. 
  2. ^ "Metro.co.uk Site Info". Alexa Internet. Retrieved 2014-06-14. 
  3. ^ "Website ABCs: General election campaign boost sees Independent, Sun and Birmingham Mail double daily browsers". 15 June 2017. Retrieved 16 June 2017. 
  4. ^ "ABCs: Metro was fastest growing national newspaper website in June as Sun closed on Mirror". 20 July 2017. Retrieved 21 July 2017. 
  5. ^ "Wayback Machine". Retrieved 14 June 2017. 
  6. ^ According to monthly NRS figures in 2017. "Metro becomes UK's most-read daily newspaper". ft.com. Mar 7, 2017. 
  7. ^ "Print ABCs: Metro overtakes Sun in UK weekday distribution, but Murdoch title still Britain's best-selling paper". 15 June 2017. Retrieved 16 June 2016. 
  8. ^ "Metro website to be folded into Mail Online". 5 March 2014. Retrieved 14 June 2017. 
  9. ^ "DMGT Weekly, 3-7 March". 7 March 2014. Retrieved 14 June 2017. 
  10. ^ "How The Daily Mail Will Boost Traffic By 30m Overnight With Surprise Metro Takeover Deal". 6 March 2014. Retrieved 14 June 2017. 
  11. ^ "Metro". facebook.com. Retrieved 14 June 2017. 
  12. ^ "Metro". twitter.com. Retrieved 14 June 2017. 
  13. ^ "Metro UK migrates to WordPress!". Retrieved 14 June 2017. 
  14. ^ "Metro's new website – what's great about newspapers, but mobile". Retrieved 14 June 2017. 
  15. ^ "How Metro built a swipeable responsive WordPress site". 1 August 2013. Retrieved 14 June 2017. 
  16. ^ "10 Growth Hacks That Helped Metro.Co.Uk Achieve 27 Million Monthly Visitors". 11 March 2014. Retrieved 14 June 2017. 
  17. ^ "News on the Move: How BBC is going mobile-first...Metro's online success story...Why Times is reader-first, not digital-first". 7 October 2014. Retrieved 14 June 2017. 
  18. ^ "Metro goes 'mobile first' after most successful year in its history". 20 November 2012. Retrieved 16 June 2017. 
  19. ^ "Why You Should Buy Your Teenage Kids Sex Toys". Metro UK. December 30, 2017. 
  20. ^ "Columnist Says Parents Should Buy Their Kids Sex Toys". The Daily Caller. December 31, 2017. 
  21. ^ "Lifestyle Editor Says Parents Should Buy Sex Toys For Their Kids". Media Research Center. January 2, 2017. 
  22. ^ "UK Columnist Says Parents Should Buy Their Kids Sex Toys". David Icke. December 31, 2017. 
  23. ^ "Disgusting: Biggest Newspaper in London Publishes Sex Manual For Kids". InfoWars. January 2, 2018. 
  24. ^ "Left-wing media editor tells parents to buy erotic vibrators for their children". Natural News. January 6, 2018. 

External links[edit]