Rowson's Reserve
| Type | Indian whisky |
|---|---|
| Manufacturer | Diageo |
| Country of origin | India |
| Introduced | 3 October 2011 |
| Alcohol by volume | 42.8% |
| Ingredients | Indian grain whisky, Scotch whisky |
| Related products |
Rowson's Reserve is a brand of Indian whisky, owned by Diageo, and launched on 3 October 2011.[1] It is a blend of Indian grain whisky and aged Scotch whisky.[2]
Rowson's Reserve's main competitors are Pernod Ricard's Blenders Pride and United Spirits Limited's Signature.[3]
History
[edit]Rowson's Reserve was launched on 3 October 2011 in Maharashtra, Haryana, Punjab and Karnataka.[4][5] The launch marked Diageo's return to the Indian Made Foreign Liquor (IMFL) market, in which it had been inactive since 2002.[3][6]
References
[edit]- ^ "Diageo enters IMFL space with Rowson's Reserve whisky". IBN Live. 2011-10-03. Archived from the original on 2013-08-11. Retrieved 2013-08-10.
- ^ "Indian whisky". Drinks International. 2012-07-09. Retrieved 2013-08-10.
- ^ a b "Diageo brews local whiskies for larger peg". The Times of India. 2011-09-07. Archived from the original on 2011-11-07. Retrieved 2013-08-10.
- ^ "Diageo launches Rowson's Reserve - a premium IMFL whisky". Diageo.com. 2011-10-03. Retrieved 2013-08-10.
- ^ "Diageo India launches Rowson's Reserve". afaqs!. 2011-10-03. Retrieved 2013-08-10.
- ^ "Diageo returns to Indian market". Thedrinksbusiness.com. 2011-09-13. Retrieved 2013-08-10.