Sony SAB
 | This article needs additional citations for verification. (July 2017) |
| Country | India |
|---|---|
| Headquarters | Mumbai, Maharashtra |
| Programming | |
| Language(s) | Hindi |
| Ownership | |
| Owner | Sony Pictures Networks |
SAB TV (also known as Sony Sab) is an Indian pay television channel owned by Sony Pictures Networks specialising in comedy shows and soap operas.
History
Sony Sab was launched by Sri Adhikari Brothers on April 23, 1999. At first it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[1][2] and rebranded it as Sony Sab, with a new focus on general entertainment[3] and eventually turning itselt into a youth channel. In 2008, Sony Sab changed its appeal to being a Hindi-language generalist network.[4]
The high-definition feed of the channel was launched on 5 September 2016.[5]
Feeds
Sony Sab has two dedicated international feeds.
- ATN SAB TV: Canadian category-B Hindi-language TV network in Canada owned by Asian Television Networks. It broadcasts original series from SAB TV as well as certain Canadian productions.
- SAB TV Asia: A free-to-air channel directed towards Southeast Asia.
Programming
References
- ^ "Adhikaris sell SAB TV brand to Sony for $13 m". The Financial Express (India). 14 March 2005.
{{cite news}}: Cite has empty unknown parameter:|dead-url=(help) - ^ indiantelevision.com Team (11 May 2005). "Smart Buy: Making of the Sony-Sab deal". Indiantelevision Dot Com.
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ "SAB TV shifts from pure comedy to general entertainment". 28 October 2005. Retrieved 14 January 2018.
- ^ "SAB to reposition itself as family-oriented comedy channel". 2 October 2008. Retrieved 13 January 2018.
- ^ "SAB HD to launch on 5 September". TelevisionPost.com. Retrieved 24 July 2017.