Spudulike was founded by Kim Culley, and Barbara Leggate. In 1979, the company was acquired by the British School of Motoring (BSM), who helped Spudulike to rapidly expand its business as a franchise operation. It later demerged from BSM and in 2001 bought Courts Quality Foods, owner of rival potato brand Fat Jackets. Spudulike had 50 outlets across the United Kingdom in 2001, including 20 Courts franchises, giving them a presence in most of the country's shopping centres.
Spudulike serves baked potatoes with a variety of fillings, as well as other potato meals, including crushed potato salads and a selection of side dishes.