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|Founded||Seattle, Washington, Washington (1985)|
Cinnabon is a chain of American baked goods stores and kiosks, normally found in areas with high pedestrian traffic such as malls and airports. The company's signature item is a large cinnamon roll. As of July 2009, over 750 Cinnabon bakeries were operating in more than 30 countries. Its headquarters are in Sandy Springs, Georgia. The company is owned by Focus Brands, an affiliate of private equity firm Roark Capital Group. The President & Chief Operating Officer is currently Kat Cole, who worked her way up from serving as a waitress at a fast casual chain to President & COO of Cinnabon before age 35.
The first Cinnabon opened on December 4, 1985 in Seattle, Washington in Sea Tac Mall. Cinnabon was an offshoot of the Seattle Based Restaurants Unlimited restaurant chain run by Ray Lindstrom. Mr. Lindstrom wanted to create the worlds most "perfect" cinnamon roll, eventually hiring Jerilyn Brusseau to finalize the iconic recipe. The first bakery began by serving only its Cinnabon Classic cinnamon roll. Cinnabon's first franchise-operated store opened in August 1986 in Philadelphia. In 1991, the first Cinnabon store outside a mall was opened in Detroit Metropolitan Wayne County Airport. Cinnabon stores today can also be found in military bases, universities, rapid transit stations, casinos, and amusement parks.
Cinnabon was bought by AFC Enterprises, Inc. in 1998 for $65 million. In 2004, AFC Enterprises, Inc., sold Cinnabon for $30.3 million to FOCUS Brands, Inc., which is owned by the Atlanta-based private equity firm Roark Capital Group. The headquarters moved to Greater Atlanta in 1999.
Cinnabon has many international franchise operations, including in major cities of Pakistan (Karachi and Lahore), Cyprus, Poland, and its largest branch outside the United States and Canada is in Stars Centre in Cairo. The restaurant is noted for being the first U.S franchise to open in Libya after the ouster of Muammar Gaddafi in 2011. In Alberta and British Columbia Cinnabon is called Cinnzeo.
- Cinnabon Classic – the original Cinnabon cinnamon roll.
- Minibon – a smaller version of the Cinnabon Classic (not available in some stores).
- Minibites or Cinnabites – bite-sized versions of the Cinnabon Classic sold in packs of four.
- Caramel Pecanbon – a classic cinnamon roll drizzled with caramel and topped with pecans.
- Pecanbon Bites – bite-sized version of the Pecanbon roll used with a daub of caramel.
- Chocobon – a classic cinnamon roll with chocolate sauce.
- CinnabonStix – sticks of baked Danish pastry dough covered in cinnamon and sugar, usually dipped in frosting.
- Churro – a baked churro with Makara cinnamon filling.
- CinnaPretzel – a soft pretzel made with cinnamon roll dough with a cinnamon roll in the bottom of the pretzel (select locations).
- Center of the Roll – the center of a classic cinnamon roll cut into bite-sized pieces and topped with cream cheese frosting.
- MochaLatta Chill – a beverage consisting of a blend of chocolate and coffee over ice.
- Chillatta – a frozen beverage. Available in Chocolate Mocha, Tropical Blast, Strawberry, Strawberry Banana.
- Lemonatta – a frozen beverage based on lemonade. Available in Lemon, Strawberry, and Raspberry.
- Raspberry Lemonade
- In November 2013, Beam's Pinnacle Vodka and Cinnabon teamed up to introduce their own brand of cinnamon-flavored vodka, Cinnabon Vodka.
CinnaPacks are pre-packaged boxes of cinnamon rolls for customers to take home. Cinnapacks are cooled down, but have heating instructions on the back of the package, with warming in a microwave suggested as preferable to warming in an oven.
- CarameLatta Chill
- Cupcakes – In 2010, Cinnabon added cupcakes to the menu.
Ingredients and preparation
Cinnabon says it uses "Makara" cinnamon, a variety of Cinnamomum burmannii, from Indonesia. Pillsbury says that their Grands cinnamon rolls and Cinnamon Toaster Strudel are made with Cinnabon's Makara cinnamon.
Cinnabon's buns are made from rolled up dough. They are prepared in one of three ways, depending on the store operator's preference:
- Freezer-To-Oven, also known as FTO, where the rolls are made in a factory and sent to the stores frozen;
- Prepared Dough, where the dough is received frozen, then is thawed and made into rolls on location; and
- From scratch, where stores still make the dough fresh in a mixer from flour, a proprietary base mix of dry ingredients, margarine, yeast, and other ingredients.
Customers can easily recognize the last two preparations, because the rolling process is in plain view if the rolls are made on-site.
Cinnastix initially come as Danish pastry sticks. A mixture of margarine and vanilla extract is brushed on, then the sticks are dipped in a cinnamon and sugar mixture, twisted, and placed on a pan to bake.
- About Us. focusbrands.com
- "Cinnabon At-A-Glance." Cinnabon. Retrieved on February 25, 2010.
- "City Council Districts." City of Sandy Springs. Retrieved on July 4, 2009.
- Focus Brands To Buy Cinnabon From AFC Enterprises. New York Times, September 9, 2004
- "Best Business Leaders 2013 – Business Insider". Business Insider. November 19, 2013.
- "NY Times: AFC Enterprises to Purchase Cinnabon International". The New York Times. August 19, 1998. Retrieved July 1, 2009.
- "NY Times: Focus Brands to Buy Cinnabon from AFC Enterprises". The New York Times. September 9, 2004. Retrieved July 1, 2009.
- "Roark Capital Group :: Portfolio Companies". roarkcapital.com.
- "Libya Herald: Tripoli’s Cinnabon sales on a sugar high". December 29, 2012. Retrieved January 3, 2013.
- "PINNACLE® VODKA AND CINNABON® JOIN FORCES TO DEVELOP AN INDUSTRY-FIRST VODKA INNOVATION" (Press release). Deerfield, IL. November 21, 2013. Retrieved January 6, 2014.
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