Asian Food Channel

Asian Food Channel (AFC)
Logo of Asian Food Channel
Launched	August 2005
Picture format	4:3
Country	Singapore
Headquarters	Fusionopolis, One-North Business Park, Singapore
Website	www.asianfoodchannel.com
Availability
Satellite
Indovision Indonesia	Channel 240
Astro Malaysia	Channel 703
Kristal-Astro Brunei	Channel 703
LIVE TV Thailand	Channel 6
Dream Satellite TV Philippines	Channel 27
Cignal Digital TV Philippines	Channel 30
Cable
StarHub TV Singapore	Channel 435
First Media Indonesia	Channel 76
TelkomVision Indonesia	Channel 33
SkyCable Philippines	Channel 22
IPTV
now TV Hong Kong	Channel 527

The Asian Food Channel (simply AFC) is an Asian lifestyle cable and satellite television channel first launched in August 2005. Based in Singapore, AFC currently covers seven markets: Hong Kong, Indonesia, Philippines, Malaysia, Brunei, Singapore and Thailand. The channel provides a range of acquired and commissioned programmes sourced from around the region, which include Singapore, Malaysia, China, Korea, Japan, Australia, Canada, the UK and the US. In particular, Singapore's Media Development Authority provides support in helping AFC to develop locally produced programmes and tap local media talents.

The company, AFC Network Pte Ltd., was co-founded by Singaporean Hian Goh and Briton Maria Brown, both of whom have extensive experience in business and media. Goh was a technology and media investment banker and Brown, was a producer with the BBC. Both hold joint roles as managing directors of the company. Its lead investor is Vickers Venture Partners, a leading venture capital firm focusing on venture capital investments in Asia. Symphony Investment Holdings Limited, a strategic investment company that focuses on long-term direct investment opportunities in the Asia Pacific region participated in the subsequent round of financing in 2008. Symphony trades their shares and warrants on the Main Market of the London Stock Exchange and have been operating in Asia since 1981.

The Company's headquarters is at Fusionopolis, the newest purpose built media and technology building in the One-North business park in Singapore. The purpose built facility provides an integrated environment for the Company to handle all aspects of its operations, from post production to transmission logistics.

Programming

Main article: List of programs broadcast by Asian Food Channel

The channel provides a wide mix of food programming from internationally sourced content from UK, America, Europe, Australia, as well as Asian specific content from Korea, Japan, China, Philippines, Taiwan, Malaysia, Indonesia, Singapore and Thailand.

Subtitles are provided in almost every programme in this channel, in particular Chinese subtitles. English subtitles are present in non-English language programme, otherwise they are absent.

The Asian Food Channel is the same for parts of Asia; and differences are limited to advertising. On most of its feeds except Singapore, the cable or satellite provider insert commercials similar to other channels, following laws that regulate commercials produced from overseas.

The company provides a comprehensive website where current listings of programming, recipes from the various shows and other programming information can be found

AFC Studio

AFC Studio was opened in December 2009 at Orchard Central in Singapore. Comprising a retail store, food and beverage outlet, cooking school, events location and a filming studio, the space is intended to provide a touch point for its viewers.

References

• About Asian Food Channel
• [1] Ngiam Ying Lan. "Asian Food Channel: For the first time - a new taste for cable TV", The Business Times, August 12, 2005. Retrieved on November 3, 2007.
• Channel Availability
• Founder of AFC on ten lessons for a successful career

External links

• Official website
• List of current shows
• Program Guide
• Official Facebook Page
• Official Asian Food Channel Twitter