Fiat Strada

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This article is about the 1990s–2000s commercial vehicle. For the 1970s–1980s small car, see Fiat Ritmo.
Fiat Strada
Fiat Strada Pick-Up.JPG
Manufacturer Fiat
Also called RAM 750 (Mexico)
Production 1996–present
Assembly Betim, Brazil (Fiat Brazil)
Rosslyn, South Africa (Nissan)[1]
Designer Giorgetto Giugiaro
Body and chassis
Class Coupé utility
Body style 2-door coupé utility (pick-up)
Layout Front-engine, front-wheel-drive
Platform Project 178
Related Fiat Palio
Fiat Siena
Fiat Albea
Fiat Perla
Engine 1.2 L Fire I4 (petrol)
1.3 L Fiassa I4 (petrol)
1.4 L Fire I4 (petrol)
1.5 L Fiassa I4 (petrol)
1.6 L Flex I4 (petrol)
1.8 L Flex I4 (petrol)
1.3 L MultiJet I4 (diesel)
1.7 L TD I4 (diesel)
1.9 L JTD I4 (diesel)
Transmission 5-speed manual
Wheelbase 2,718 mm (107.0 in)[2][3][4][5]
Length 4,398 mm (173.1 in) (1996–2001)[2]
4,400 mm (173.2 in) (2001–2004)[3]
4,444 mm (175.0 in) (2004–2009)[4]
4,409 mm (173.6 in) (2009–present)[5]
Width 1,665 mm (65.6 in) (1996–2004)[2][3]
1,664 mm (65.5 in) (2004–present)[4][5]
Height 1,505 mm (59.3 in) (1996–2004)[2][3]
1,559 mm (61.4 in) (2004–2009)[4]
1,564 mm (61.6 in) (2009–present)[5]
Predecessor Fiat Fiorino Pick-up (Europe)
Fiat 147 City (Brazil)

The Fiat Strada is a supermini coupé utility produced by the Italian manufacturer Fiat since 1996. It is based on Fiat's world car project, the Palio. It is produced by Fiat Automóveis in Brazil, and has been marketed worldwide, (excluding the United States where the American light truck industry is protected from imports).


Launched in 1996 in Brazil, as the cargo member of the "178 Project". The Strada was born to replace the City, a pickup version of the Fiorino, a commercial derivative of the Fiat Uno. The Strada features a maximum loading capacity of 700 kg (1,543 lb) and a cargo-space of 1,770 mm (69.7 in) x 1,314 mm (51.7 in).

2001 revision[edit]

In 2001 the model had its first facelift. The new design was made by the Italian design-guru Giorgetto Giugiaro. The facelift included a new front and interior. The Mark II series marked the début of an extended cab version. In 2002, Fiat do Brasil launched the first version of a Fiat Strada Adventure, with "off-road" looks.

2004 revision[edit]

The new Mark III was launched in 2004. It has a revised front, and interior design taken from the Palio (and also designed by Giorgetto Giugiaro). There was also a second version of the Strada Adventure, with the same features of the Weekend Adventure. It was offered in Europe with the relatively modern 1.9 JTD Diesel engine.

In South Africa the Strada is offered in four variants: 1.2 MPI EL, 1.6 MPI EL, 1.6 MPI ELX (same as the EL but with colour-coded bumpers and mirrors, electric windows, driver's airbag and air conditioning), and 1.7 TD EL. Fiat South Africa recently introduced the X-Space model, which stretches the cab by 30 cm (12 in). This model is available in two models, the standard X-Space and the X-Space Adventure (Which has similar specifications to the standard 1.6 ELX model). Both X-Space models are powered by the 1.4 MPI engine.

In Europe is available only with the 1.3 Multijet 16V diesel engine with 85 PS and Euro 4 standard emission level.


Unveiled in Summer 2009, the all-new Mark IV model was put on sale in the end of 2009. Whilst the model shares its name with the previous Strada, a large number of its components are new, including a new bodyshell. For the rest of the South America the new Strada was introduced in mid-2010, for Europe it's not exported. The design is inspired by the Fiat Grande Punto with many elements similar to the latest versions of the family Palio and Siena. The 4th-generation of Strada is built in four different versions: Working the basic version, Trekking with more goodies and the Sporting for more sportier style[6] with aero kit body style and the Adventure with locking differential dedicated to the off-road. In 2010 Fiat do Brazil introduced a new double cab version[7] (also called Strada Cabina Dupla) with four seats and long wheelbase.

The engines used are the Fiat 1.4 16V Fire Flex (85 PS) and the 1.8 16V Ecotec Flex (114 PS). For diesel there is also available the 1.3 16V Multijet unit with 87 PS (64 kW; 86 hp).[8]

The Strada was relaunched for Italy and other selected European markets in 2012.[9]


In the end of 2013 Fiat unveiled the last facelift of the Strada (as a model year 2014)[10] based on a evolution of the 2009 version: the new Strada introduces new front fascia and new rear lights, the double cab version is available with the open rear doors (style suicide doors). Three version are sold in South America: Working, Trekking and Adventure with four different body.


See also[edit]

The 1980s Fiat Ritmo was sold as the Fiat Strada in some markets which did not receive the 1990s Strada described here.
  • Fiat Ritmo — an earlier Fiat car which was sold as the "Strada" in some markets
  • Fiat Palio — the recent Strada's base car


  1. ^ "Fiat. Fiat In South Africa". Retrieved 16 July 2010. 
  2. ^ a b c d "Fiat Strada Trekking - Ficha técnica". Retrieved 26 May 2013. 
  3. ^ a b c d "Fiat Strada LX - Ficha técnica". Retrieved 26 May 2013. 
  4. ^ a b c d "Fiat Strada Trekking - Ficha técnica". Retrieved 26 May 2013. 
  5. ^ a b c d "Fiat Strada Trekking - Ficha técnica". Retrieved 26 May 2013. 
  6. ^ "Nova Fiat Strada Sporting" (in Portuguese). Sobre Carros. Retrieved 26 May 2013. 
  7. ^ "Fiat Strada doppia cabina" (in Italian). Retrieved 1 July 2009. 
  8. ^ "Argentina: Fiat Launches Strada Multijet". Retrieved 8 March 2010. 
  9. ^ "Fiat teams up with an Italian clothing company for special edition Strada". Retrieved 3 March 2012. 
  10. ^ Fiat Strada 2014 (facelift)

External links[edit]