Keurig Green Mountain

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Keurig Green Mountain
Formerly called
Green Mountain Coffee Roasters (1981–2014)
Public corporation
S&P 500 Component
Industry Processed & Packaged Goods
Founded Waitsfield, Vermont, U.S. (1981 (1981))[1]
Founder Robert P. Stiller[2]
Headquarters Waterbury, Vermont, U.S.
Key people
Brian Kelley, President and CEO[2]
Products coffee
coffee makers
  • Increase US$ 4,707.7  million (2014) [3]
  • Increase US$ 4,358.1 million (2013)[4]
  • Increase US$ 947.241 million (2014)[3]
  • Increase US$ 765.227 million (2013)[4]
  • Increase US$ 596.518 million (2014)[3]
  • Increase US$ 483.232 million (2013)[4]
Total assets
  • Increase US$ 4,797.307 million (2014)[3]
  • Increase US$ 3,761.548 million (2013)[4]
Total equity
  • Increase US$ 3,458.681 million (2014)[3]
  • Increase US$ 2,635.57 million (2013)[4]
Number of employees
6,600 (2014)[3]

Keurig Green Mountain, formerly Green Mountain Coffee Roasters, is a publicly traded coffee roaster and manufacturer of single-cup coffee brewers and portion packs headquartered in Waterbury, Vermont, USA. Keurig is a wholly owned subsidiary of Green Mountain Coffee Roasters, Inc., and sells many of their coffee varieties as K-Cups. The company offers over 100 different coffee selections, including certified organic, Fair Trade Certified, estate, specialty blends and flavored coffees that sell under the company's and Newman’s Own Organics brands.


Green Mountain Coffee Roasters began in 1981 as a small café in Waitsfield, Vermont, roasting and serving coffee. Demand for the coffee grew, with local restaurants and inns asking to be supplied as well. While the original café is no longer owned by Green Mountain Coffee, the company now maintains its headquarters in Waterbury, Vermont, where it has a 90,000-square-foot (8,400 m2) roasting and distribution facility.

Green Mountain Coffee Roasters went public in September 1993 and is listed on the NASDAQ Global Select Market under the stock symbol GMCR.[5]

In October 2002, Green Mountain signed an agreement to sell fair trade coffee under the Newman's Own Organics label.[6]

In 2006, the company acquired Keurig, Incorporated, a manufacturer of single-cup brewing systems.[7] The company was ranked #1 in "The Best Corporate Citizens" in 2006 and 2007.[8][9]

On November 13, 2009, Green Mountain announced the acquisition of the wholesale division of Canadian coffee provider Timothy' World Coffees for $157 million US.[10]

On September 14, 2010, Green Mountain Coffee bought a second Canadian distributor, Quebec-based coffee services company Van Houtte, for $915 million.[11] Green Mountain Coffee Roasters then sold the "Filterfresh" US coffee service portion of Van Houtte's business to Aramark on August, 29th 2011 for $145 million.[12] On September 28, 2010, the company's stock rose to an all-time high, but the company disclosed after the markets closed that the Securities and Exchange Commission has requested documents and data from Green Mountain Coffee Roasters related to an inquiry into how it accounts for revenue.[13] The company announced that U.S. regulators had inquired into some of Green Mountain's accounting practices, including revenue recognition, and the large inventory with a single vendor, M. Block. Most analysts believe that the company practices are sound.[14]

In February 2011 Green Mountain announced an agreement with Dunkin' Donuts to make Dunkin’ Donuts coffee available in single-serve K-Cup portion packs for use with Keurig Single-Cup Brewers. In addition, participating Dunkin’ Donuts restaurants on occasion offer Keurig Single-Cup Brewers for sale.[15] In March 2011, Green Mountain Coffee and Starbucks announced a similar deal whereby Starbucks would sell its coffee and tea in Keurig single-serve pods, and would in return sell Keurig machines in their stores as part of the deal.[16]

In February 2014, The Coca-Cola Company purchased a 10% stake in the company, valued at $1.25 billion, with an option to increase their stake to 16%, which was exercised in May 2014.[17] The partnership is part of Coca-Cola's support of a new cold beverage system being developed by Keurig that will allow customers to make Coca-Cola brand beverages at home.[17] In January 2015, the company made a similar deal with Dr Pepper Snapple Group.[18] The company's primary competitor in this market area is SodaStream.[18]

In early March 2014, Green Mountain Coffee shareholders voted to change its name to Keurig Green Mountain to reflect its business of selling Keurig coffee makers.[19]

Corporate governance[edit]

As of January 2015, Brian Kelley was the company's chief executive officer.[18]

See also[edit]


  1. ^ "Green Mountain Coffee Roasters - Fast Facts". Green Mountain Coffee Roasters. Archived from the original on March 18, 2012. 
  2. ^ a b "GMCR Profile". Yahoo finance. Retrieved 5 August 2012. 
  3. ^ a b c d e f "KEURIG GREEN MOUNTAIN, INC. 2014 Annual Report Form (10-K)". United States Securities and Exchange Commission. November 19, 2014. 
  4. ^ a b c d e "GREEN MOUNTAIN COFFEE ROASTERS, INC. 2013 Annual Report Form (10-K/A)". United States Securities and Exchange Commission. November 21, 2013. 
  5. ^ Pendergrast, Mark. "Green Mountain Coffee Roasters: Doing Well by Doing Good". Tea & Coffee Trade Journal (April/May 2004). Archived from the original on 30 May 2004. 
  6. ^ Bendheim, Kim (November 3, 2002). "Business; Global Issues Flow Into America's Coffee". New York Times. Retrieved 2009-06-17. 
  7. ^ "Green Mountain Coffee's purchase of Keurig Inc. completed". Boston Business Journal. June 16, 2006. Retrieved 21 May 2012. 
  8. ^ "CRO Magazine - 100 Best Corporate Citizens 2006". 
  9. ^ "CRO Magazine - 100 Best Corporate Citizens 2007". 
  10. ^ "Green Mountain Coffee Roasters, Inc. Acquires Timothy’s Coffees of the World, Inc.". 
  11. ^ LaSalle, LuAnn (September 14, 2010). "Mountain Coffee buys Van Houtte for $915M". The Canadian Press. 
  12. ^ "Green Mountain Coffee Roasters Completes Sale of Filterfresh Business to ARAMARK". Business Wire. October 3, 2011. 
  13. ^ "SEC probes Green Mountain's revenue accounting". The Seattle Times. Associated Press. September 28, 2010. Retrieved 7 January 2015. 
  14. ^ "UPDATE 1-Green Mountain roasted on SEC probe; analysts unfazed". Reuters. September 29, 2010. 
  15. ^ "Green Mountain Coffee Roasters, Inc. and Dunkin’ Donuts to Make America’s Favorite Coffee Available in K-Cup Portion Packs for Keurig Single-Cup Brewers" (Press release). Business Wire. February 22, 2011. Retrieved 28 April 2012. 
  16. ^ Allison, Melissa (March 10, 2010). "Starbucks, Green Mountain ink deal, but it's not an acquisition". The Seattle Times. Retrieved 2010-03-10. 
  17. ^ a b Stafford, Leon (May 13, 2014). "Coca-Cola ups stake in Keurig". Atlanta Journal-Constitution. Retrieved 2014-06-19. 
  18. ^ a b c Gasparro, Annie; Esterl, Mike (January 7, 2015). "Keurig Reels In Dr Pepper for Its Coming Soda Machine". Wall Street Journal. 
  19. ^ "New Green Mountain name shows Keurig connection". USA Today. Associated Press. March 10, 2014. Retrieved March 12, 2014. 

External links[edit]