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MTV Live (international TV channel)

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Not to be confused with MTV Live (TV network).
MTV Live
Logo used since 2021
Broadcast areaInternational
HeadquartersAsia: Singapore
Europe: London
Programming
Language(s)English
Picture format1080i HDTV (downscaled to 16:9 576i/480i for the SDTV feed)
Ownership
OwnerParamount Networks EMEAA
Sister channels
List
History
Launched15 September 2008
ReplacedMTV Middle East
MTV Asia
MTV Lithuania & Latvia
Closed9 April 2013 (France)
3 December 2013 (Australia)
29 June 2016 (UK & Ireland on Sky)
1 August 2017 (Malaysia on Unifi TV)
28 April 2022 (Russia)
Replaced byNick Jr. HD (UK & Ireland on Sky)
Former namesMTVNHD (2008-2011; 2008–2012 UK)
MTV Live HD (2011-2021; 2012-2021 UK)

MTV Live (formerly MTVNHD and MTV Live HD) is an international 24-hour high-definition live music pay television network that is operated by Paramount International Networks' subsidiary Paramount Networks EMEAA.[1] The channel is currently available in Europe, Latin America, Oceania, Middle East and North Africa and Asia.

Overview

MTV Live, the first ever international high-definition service dedicated to music, offers a mix of programming from MTV. MTV Live is operated by MTVNI's Emerging Markets group, who produce and broadcast the channel from its Warsaw hub until 2012, when the channel transferred its operations to London, United Kingdom.[2][3] The English-language service also features original and acquired shows, and programming from MTVNI's multi-branded library.

The channel's mix of programming includes shows produced by other international MTV production units in Southern Europe, the UK and Latin America.[2] From the beginning the channels' programming schedules were split into two blocks - MTV HD and Nickelodeon HD, but from October through December 2010 the channel only aired music related programs; it restarted airing Nickelodeon shows at the weekends but earlier in the morning. From July 1, 2011, the channel began to focus primarily on live music programming.

History

The channel was launched on September 15, 2008, in some parts of Europe as MTVNHD (MTV-Nickelodeon HD)[4] and in Latin America by the end of 2008.[5] The channel continued to launch in new countries throughout 2010, including Australia where it first became available in standard-definition.

On 1 July 2011, MTVNHD was officially renamed as MTV Live HD with a new logo to match the new logos of all other MTV channels revealed on the same date.[6] However, in the UK and Ireland the channel remained as MTVNHD. In Australia MTVN Live was rebranded as MTV Live.

On 23 April 2012, MTVNHD was officially renamed as MTV Live HD in the UK and Ireland, along with the launch of a standard-definition MTV Live.[7]

On April 9, 2013, MTV Live HD ceased broadcasting in France after to the launch of the HD's versions of the French MTV channels.

On 1 October 2013, MTV Live HD and MTV Live revamped the channels logo as part of a global rebrand.

On 3 November 2013, MTV Live and MTV Live HD ceased broadcasting on Foxtel's service in Australia.[8]

On 2 March 2014, MTV Live HD launched on Taiwan CHT MOD. On 24 October that same year, it launched on UPC Romania.

On 5 January 2015, MTV Live HD became encrypted and available only on satellite TV provider OSN in the Arab World, replacing MTV Middle East

On 15 February 2016, the standard-definition MTV Live closed and was replaced by MTV Music +1 in the United Kingdom.

On 29 June 2016, the UK feed of MTV Live HD closed and was replaced with Nick Jr. HD on Sky, and the international feed of MTV Live HD on Virgin Media.[9]

On 29 March 2017, it was launched in Portugal as an exclusive on Meo.

On 3 August 2018, it was launched in Brazil as an exclusive on NET.

On 1 February 2021, the Latin American feed, which had a 7-hour delay became simulcast.

From 1 May 2021 until 1 September 2022, MTV Asia aired selected programs from MTV Live HD from 12:00mn until 4:00pm.

On 14 September 2021, MTV Live HD was officially renamed MTV Live dropping HD from its branding because due to MTV Live officially remain a primarily high-definition channel.[10]

On 28 April 2022, MTV Live HD closed in Russia during the program Rock Solid Playlist.[11]

On 1 September 2022, MTV Live launched in Malaysia replacing MTV Asia +1 (one hour delay), which marked the return for Unifi TV users since the channel ceased on August 1, 2017; and in Hong Kong replacing MTV Asia.[12]

On 8 September 2022 at 22:00 BST, MTV Live (alongside with MTV Music, MTV Hits, MTV 80s, MTV 90s in the United Kingdom) temporarily suspended its regularly scheduled programming due to the death of Queen Elizabeth II. As a result of the suspension of regular programming on all of MTV's music channels in the United Kingdom (in which MTV Live is broadcasting from), two music video programs were created in order to fill the gap, one being "Programming Pause" (which it was broadcast from 8 September 2022 at 22:55 until 9 September 2022 at 12:30 BST) and the other being "Nothing but Music" (which it was broadcast from 9 September 2022 at 15:00 BST until 13 September 2022 at 02:00 BST). Both of these programs play laid back and somber music videos. Regular programming for MTV Live were resumed on 13 September 2022 at 02:00 BST, starting with the Katy Perry and Nicki Minaj episode of My Life On MTV, while regular programming for all of MTV's music channels in the United Kingdom/Ireland were resumed four hours later at 06:00 BST.

On 19 September 2022, all of MTV's music channels in the United Kingdom/Ireland temporarily suspended its regularly scheduled programming (including teleshopping programs) and it was replaced with the music program "Nothing but Music" (also known "Nothing but Hits" on MTV Hits, "Nothing but 80s" on MTV 80s and "Nothing but 90s" on MTV 90s) on that day, due to the state funeral of Queen Elizabeth II.

Availability

The channel is available in a number of countries throughout Europe, Latin America and Asia including:[13]

  • Europe
    • Albania, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, CIS countries, Croatia, Czech Republic,[14] Estonia,[15] Denmark, Finland, Germany, Georgia, Greece, Israel, Italy, Latvia,[15] Lithuania,[15] Hungary, Netherlands,Kosovo, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Spain, Sweden, Switzerland, Turkey, Ukraine and the United Kingdom.
  • Latin America
    • Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay,[16] Peru, Uruguay, and Venezuela.
  • Asia
    • Indonesia, Malaysia, Maldives, Mongolia, Myanmar, Philippines, Singapore, Mainland China, Taiwan and Hong Kong.
  • Middle East and North Africa
    • Lebanon, Syria, Iraq, Israel, Jordan, Kuwait, Saudi Arabia, UAE, Bahrain, Qatar, Oman, Yemen, Egypt, Libya, Tunisia, Algeria, Morocco, Mauritania and Chad.

Programming

Current Programming

  • ... And Friends
  • ... vs ... vs ....
  • Diary of
  • High Definition Hits
  • Hot Right Now
  • Hot Spot
  • Leading Ladies / US Ladies
  • Making The Video
  • MTV Asks
  • MTV Crashes
  • MTV Essentials
  • MTV Europe Music Awards
  • MTV Live
  • MTV Movie & TV Awards
  • MTV Rewind (2010-2021)
  • MTV Unplugged
  • MTV Video Music Awards
  • MTV World Stage
  • Powerplay! This Week's MTV Hotlist
  • The Ride
  • This Week's MTV Top 20
  • V Festival
  • Rock Solid Playlist

Events

On-air identity

  • MTVNHD logo used from 2008 to 2010.
    MTVNHD logo used from 2008 to 2010.
  • MTVNHD logo used in 2010. The logo was changed in 2010 as a result of Nickelodeon's logo change. This logo was short-lived.
    MTVNHD logo used in 2010. The logo was changed in 2010 as a result of Nickelodeon's logo change. This logo was short-lived.
  • MTVNHD logo used from 2010 to 2011. The logo was kept in the UK until 2012, but in 2011 the "Music Television" word has removed.
    MTVNHD logo used from 2010 to 2011. The logo was kept in the UK until 2012, but in 2011 the "Music Television" word has removed.
  • MTV Live HD logo used from 2011 until 2013 in Europe and from 2012 until 2013 in the UK
    MTV Live HD logo used from 2011 until 2013 in Europe and from 2012 until 2013 in the UK
  • Logo used from 2013 to 2017
    Logo used from 2013 to 2017
  • Logo used from 2017 to 2021
    Logo used from 2017 to 2021
  • Current logo used since 14 September 2021
    Current logo used since 14 September 2021

See also

References

  1. ^ "MTVNHD LAUNCHES ON SKY+HD". May 24, 2011. Archived from the original on August 14, 2011. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; May 24, 2011 suggested (help)
  2. ^ a b MTVN Lat Am completes regional rejig, C21 Media, 2009-03-19
  3. ^ "Ofcom | TV Cable and Satellite". static.ofcom.org.uk. Retrieved 2022-09-14.
  4. ^ "MTV Networks International Launches First Ever Music and Kids International High Definition Service - MTVNHD" (Press release). MTV Networks International. 2008-09-01. Archived from the original on 2011-06-08. Retrieved 2010-10-14.
  5. ^ "MTV Networks to launch international HD channel". Reuters. 1 September 2008.
  6. ^ "New logos: MTV international". The Branding Source. 21 June 2011. Archived from the original on 1 July 2011.
  7. ^ "Revamp for MTV HD". Broadband TV News. 10 February 2012. Archived from the original on 25 February 2013.
  8. ^ "Summer Channel Changes". Foxtel. Archived from the original on 16 March 2014. Retrieved 1 November 2013.
  9. ^ "TV broadcast licensing monthly updates". Ofcom. Archived from the original on 10 January 2017.
  10. ^ "TV broadcast licensing monthly updates". 4 February 2022.
  11. ^ Viacom channels in Russia - Closedown - 28.04.2022, retrieved 2022-10-17
  12. ^ Archived 2022-09-01 at the Wayback Machine
  13. ^ MTV grows HD footprint, C21 Media, 14 July 2009, retrieved 1 November 2010
  14. ^ "MTVN HD brzy v České republice!" (in Czech). Parabola.cz. 2011-03-09. Archived from the original on 2013-10-14. Retrieved 2013-07-12.
  15. ^ a b c MTVNHD heads to Baltics, C21 Media, 1 February 2010, retrieved 1 November 2010
  16. ^ "Grilla de Señales CABLE - Tigo Star". star.tigo.com.py. Archived from the original on 28 March 2018. Retrieved 4 May 2018.
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