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[[Image:BKCC Jazz.png|right|thumb|110px|Jazz]]
[[Image:BKCC Jazz.png|right|thumb|110px|Jazz]]


After several years a new female character was added to the group:
In the early 2000's a new female character was added to the group:
* '''Jazz''', an [[Asian]] girl who loves music and sports a [[beret]].
* '''Jazz''', an [[Asian]] girl who loves music and sports a [[beret]].


Revision as of 21:11, 10 June 2007

Burger King
Company typePublic (NYSE: BKC)
IndustryFast food
Founded1954 in Miami, Florida, USA
Headquarters5505 Blue Lagoon Drive,
Miami (Miami-Dade County) Florida, USA
Key people
John Chidsey, CEO; James McLamore and David Edgerton, Founders
ProductsFast food (including hamburgers, french fries and milkshakes)
RevenueIncrease$1.94 billion USD (2005)
Increase$151.00 million USD (2005)
Increase$47.00 million USD (2005)
Number of employees
340,000 (2006)
ParentBurger King Holdings Inc.
Websiteburgerking.com

This article contains advertising campaigns for the international fast-food restaurant chain Burger King.

Abbreviations used in this article

  • BK - Burger King
  • CP+B - Crispin Porter + Bogusky, US advertising agency
  • HJ - Hungry Jack's (Australian BK franchise)
  • LTO - Limited Time Offer
  • QSR - Quick Serve Restaurant (industry term for fast food)

History

United States

In the early to mid-1970s, Burger King ran a series of much-lampooned (but successful and catchy) television commercials in which its employees would sing: "Hold the pickles, hold the lettuce. Special orders don't upset us. All we ask is that you let us have it your way!" This advertising strategy aimed to contrast Burger King's flexibility with McDonald's famous rigidity. Some subsequent advertising campaigns, while often unsuccessful otherwise, have reiterated this theme.

Their first major cross-promotional success was in 1977 when they offered collectible glasses featuring characters from Star Wars. The promotion was wildly successful, and the glasses are highly sought after to this day.

In 1982, Burger King created an advertising stir when it created a set of commercials featuring a then-4-year-old Sarah Michelle Gellar, in which Gellar stated that McDonald's burgers were 20% smaller than Burger King's. Arguably the first attack ads on a food chain by a competitor, the campaign was controversial in that prior to it, fast food ads only made allusions to the competition in a vague manner, never mentioning them by name. McDonald's sued Burger King, the advertising agency that came up with the ads, and Gellar. The suit was settled the following year on undisclosed terms.

In November 1985, Burger King spent $40 million on the "Where’s Herb?" advertising campaign. The company stated that Herb was the only man in America who had never eaten a Whopper. If a customer located him in any store, he or she would win $5,000. Burger King purposely chose not to reveal what Herb looked like, resulting in annoyance among its patrons. In a Super Bowl XX commercial, Burger King finally revealed Herb as a bespectacled nerd in an ill-fitting suit. Herb toured stores across the country, appeared on The Today Show, and served as a guest referee during WrestleMania 2. The campaign had little impact on sales and was quickly dropped. According to Advertising Age magazine, the Herb campaign was the "most elaborate advertising flop of the decade.”[1][2] Other 1980s ad campaigns such as "This is a Burger King town," "Fast food for fast times," and "We do it like you'd do it" had little more success.

In the early 1990s, Burger King advertised introduced its new dinner offering, dinner baskets and table service, with the "BK Tee Vee" (or "BKTV") ad campaign. The taglines for the campaign were "BK Tee Vee. .. I Love this Place!" and "Your Way Right Away!", which featured Dan Cortese as "Dan: The Whopper Man." Burger King's continued lack of a successful advertising campaign during the 1980s and 1990s, in contrast to McDonald's usually memorable slogans and jingles, led to ridicule by the advertising community and the general public.

In September 2002, Burger King introduced its 99¢ Value Menu. The menu was in response to Wendy's 99¢ Value Menu and included a grilled sourdough burger, a bacon cheeseburger, french fries, onion rings, soft drinks, three flavors of ice cream shakes; beef chili, two types of tacos; chicken tenders, baked potatoes and a garden salad. The ads featured the comedian Adam Corolla as the voice of BK's drive thru. Since then many of the items have been removed from the menu or have been made an optional menu item, and the menu has become the BK Value Menu with prices starting at a dollar (US).[3]

Agencies

In 1983, Burger King employed the ad agency of Uniworld for its African-American demographic advertising, and in 1990 Bromley Aguilar for Hispanic-targeted advertising.[4]

In January 2001, McCann-Erickson replaced Lowe, Lintas & Partners as the primary advertising firm of record.[5] In September of that year, VML Inc. took over internet advertising for BK.[6]

In 2002, BK employed the the Deutsch agency to introduce its 99¢ Value Menu.[7]

Current advertising

The Miami-based advertising firm of Crispin Porter + Bogusky took over the advertising account of BK on January 27, 2003.[8] They began using a caricatured variation of the Burger King character from the 1970/1980s advertising campaign, now simply called "the King". Employing the advertising technique called Viral Marketing, CP+B's ads generated significant word of mouth and for its new use of what has been called the Creepy King persona. In this incarnation, "the King" is an actor who wears an over-sized, grinning mask that is similar to the original actor played King, whose face and beard were genuine. In various trade publications and internet articles "the King" has been labeled "the creepy King", an appellation that CP+B has begun to use in its ads.

File:Burger King Mascot.jpg
A new version of "The King" character, Burger King's mascot.

Usage of the King

The "Creepy King" was first used to advertise the chain's breakfast sandwiches. The King presented a breakfast product to unsuspecting consumers in unexpected places such as their own bedroom or in their front yards. The new breakfast slogan "Wake up with the King" also began showing up in these ads.

The character has appeared in the tie-in promotion of the film Star Wars Episode III: Revenge of the Sith, commercials for a cross-promotions with the NFL. and DirecTV's NFL Sunday Ticket sports subscription package.

A further series of advertisements featuring Brooke Burke, which premiered during Super Bowl XL, featured the King orchestrating an elaborate Broadway-style show called "the Whopperettes" – women dressed as burger condiments and toppings in a Ziegfeld Follies type production. The "Have it your way" slogan and "Creepy King" comment also made its way into the lyrics.

The King appeared in a series of unsuccessful British ads, which were withdrawn after they failed to draw the same level of brand awareness as they did in the United States.

The original animated Burger King character from the 1970s, seen as the plastic hand puppet that was available for free in the restaurants, has also made his return in recent children targeted advertising.

Other promotions

These are some of CP+B's other creations:[9]

  • Subservient Chicken Vest
The Subservient Chicken Vest was the first in a series of ads for the TenderCrisp Chicken sandwich line of viral marketing promotions by CP+B for Burger King. In the ad, a man is sitting in his living room direct a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it."
In addition to the commercial, there was The Subservient Chicken web page. On the page, you could direct an actor in a chicken costume to perform in one of the pictures that was featured in the TV ad, within reason. Despite appearances, it was not a live webcam.[10]
  • Fantasy Ranch
In 2004, Burger King introduced the TenderCrisp Bacon Cheddar Ranch. The sandwich was promoted by a nationwide advertising campaign called Fantasy Ranch. The spot featured recording artist Darius Rucker (of Hootie and the Blowfish) singing a jingle to the tune of "Big Rock Candy Mountain." The Chicken can be seen cavorting with some of the female dancers (namely Vida Guerra) in the background.
  • ChickenFight.com
With the introduction of the Spicy TenderCrisp Sandwich, CP+B created the Chicken Fight ad program. The ads featured a forthcoming boxing match between two people in chicken suits, one as "TC" and the other as "Spicy". The actual "fight" was broadcast as one time short on DirecTV.
  • Big Buckin' Chicken
In March 2006, Big Buckin' Chicken commercial for Tendercrisp Cheesy Bacon Chicken Sandwich featured the Subservient Chicken again. The TV ad showed 8 mm-style footage of a cowboy riding the chicken in a rodeo while people on the sideline cheer on. The voice over concludes that "the only way to beat it, is to eat it." The character was reused in another TenderCrisp ad riding a dirt bike.
  • Sith Sense
Sithsense.com was a viral marketing feature of the Revenge of the Sith tie-in campaign, with an image of Star Wars's Darth Vader utilizing a 20 Questions answering program.[11]
  • Dr. Angus
Dr. Angus was a CP+B creation launched in 2004 to promote the new Angus line of Sandwiches. Played by British comedian Harry Enfield, he is a smarmy self-help "doctor" with gleaming white teeth and a starched toupee who encourages eaters to "sit down" and enjoy the BK's large Angus burgers. In 2006, the character was again used to advertise BK's new Cheesy Bacon Angus and TenderCrisp sandwiches.[12]
In addition, CP+B added a viral marketing web page The Angus Diet. Designed to work with the larger Angus campaign, this site featured the such things as the Angus diet testimonials, a faux diet book and Angus interventions. The "interventions" could be sent to people via e-mail by filling out several fields on the page. As CP+B stated: "They were a way of getting people to spread the idea of the basis of the Angus Diet - just enjoy life. Do whatever you want. Eat whatever you want as long as it makes you happy."[13]
In the summer of 2005, Burger King introduced Chicken Fries to its menu. The advertising campaign featured a faux metal band named Coq Roq in a commercial called Bob Your Head, who wore chicken masks parodying the style of masks of nu metal band Slipknot. The website included music videos, downloadable cellular ring tones, and a store selling band merchandise. In addition, there is a MySpace page for the "band" that features bios, pictures, and their songs.[14]
The Coq Roq ads again generated controversy, in this instance because of complaints over the double entendres and sexual innuendo on the website, which forced BK to request content be changed.[15]
Another pair of reasons for the controversy was in the name of the "band" itself and one of its songs. The word Coq, which is French for rooster, is pronounced "cock" in English, alluding to the slang word for male genitalia (the proper pronunciation is closer to the word "coke".)[16] The fourth song from the band is called Nice Box. In one the commercials they sang about the box chicken fries were sold in, however the song is also another double entendre: the word "box" is a slang word for female genitalia.[17]
  • Manthem
In May 2006, in promotion of the Texas Double Whopper, Burger King released a campaign called the "Manthem" which parodies Helen Reddy's I Am Woman. It depicts a man and his girlfriend at a fancy restaurant. Disappointed by the meager portions he is served, the man bursts into song, expressing his desire for a Texas Double Whopper, in place of what he deems "chick food." As he walks out of the restaurant, he is joined by a chorus of men who rebel by not only eating Texas Double Whoppers, but also go commando, lift a minivan over the side of an overpass, and unfurl a banner which says "Eat This Meat." This has been the source of some controversy, in which it the commercial has been described as demeaning to male vegetarians/vegans, and misogynistic.[18][19] This ad was reused in January 2007 when the sandwich was reintroduced.
  • MTV cross promo
In December 2005, Burger King teamed with MTV for a "Have It Your Way" rap contest. Burger King and MTV selected Anthony Stokes out of 400 entries to star in a commercial. Part of his winning rap was "You can have it your way, there's nothin' to it / If you can dream it, you can do it!" The commercial ran for a short time, exclusively on MTV.
  • Earl, Employee of the Month
In Summer 2006, Burger King launched a commercial stating that its broilers, named 'Earl' on the commercials, won the most valuable employee award. With the Earl logo stamped on the side of the broiler on the commercial, it seems that this name was made up and that their broilers are actually made by Nieco and not named Earl.[20]
  • Movie Deal
In October 2006, it was announce that BK and CP+B were soliciting a movie deal for a film called Above the King the film is reported to be a comedy about a teen misfit who lives in an apartment above a Burger King restaurant and has an unlikely friendship with an aristocrat.[21]
  • Videogames
In November 2006, Burger Kings began selling three advergaming titles for the Xbox and Xbox 360 (entitled Sneak King, Pocketbike Racer and Big Bumpin') for an additional $3.99 each with any value meal. By the end of December, 2006, The games had sold more than 2 million copies, placing them as one of the top selling games along with an another Xbox 360 hit, Gears of War.[22]

Australia

The official slogan for Hungry Jack's, the Australian version of Burger King, has been for many years and currently is: "The burgers are better at Hungry Jack's."

Non-product oriented advertising

Over the years BK has introduced advertising that emphasized value or hours of operation. The first of these was in 1983 when BK began encouraging its stores to keep their drive thru open past midnight. At the time most QSR places closed around 10 or 11 PM.

In 1989 Burger King restaurants introduced "King Deals", daily specials that were offered for 99¢ with the slogan At Burger King, you not only get change, you get change. The schedule was Sunday - Whopper Junior, Monday - Big King, Tuesday - Chicken Sandwich, Wednesday - Whopper, Thursday - Bacon Cheeseburger, Friday - Fish Sandwich, and Saturday - Double Cheeseburger.

In October 2006, Burger King rolled out a new design for both their drive-thru and dining room menu boards, expanding their Value meal selections to 12 items, from the previous 10.

Children's advertising

United States

Starting in the 1970s and running into the 1980s, BK had a generic Kids' Club that gave children coupons for selected products each month, a small toy that rotated on a monthly or weekly basis, and an extra surprise if it was the child's birthday. Burger King has been known for its longtime giveaway of free paper crowns, which are sometimes redesigned to match any promotions the restaurant may be running.

The original advertising featured a small, animated King. The King would travel around on a modified chopper with a throne as the seat and visit a BK and present the children with small gifts. The tag line was "Burger King: Where kids are King!"

The original animated King was soon replaced by the "Marvelous Magical Burger King", a red-bearded king who ruled the Burger King Kingdom and performed magic tricks (mostly sleight-of-hand, but sometimes relying on camera tricks). This campaign paralleled McDonald's children's commercials, which featured "Ronald McDonald", "The Hamburglar", and "Mayor McCheese", along with other characters and mascots.

Other characters of the Burger King Kingdom included:

  • "The Duke of Doubt", the King's arch nemesis, who constantly tried to prove that the King's magic was not real;
  • the "Burger Thing", a large, 3-d painting of a hamburger that talked;
  • "Sir Shakes-a-Lot", a knight with a craving for Burger King milkshakes and armor made of BK Cups;
  • the "Wizard of Fries", a robot who could "multifry", or generated french fries when given a sample.

Originally, BK would only offer a kids' meal when it had a cross promotion with a children's orientated product such as a film or a holiday. With the success of McDonald's Happy Meal in the late 1970s, BK introduced its own permanent kids meal, called the Kids' Meal Pack, in 1985 with a He-Man cross promotion. In June of 1999 BK introduced the Big Kids' Meal aimed at the preteen market with larger portions, which forced McDonald's to introduce its Mighty Kids Meal.

The original packaging for the Kids' Meal Pack was similar to McDonald's Happy Meal, a paperboard box with colorful graphics featuring games and BK characters or promotional images from product tie-ins. With the introduction of the Burger King Kids Club, the packaging was changed to a less expensive, multi-compartment white paper bag that had a cellophane window that displayed the toy prominently on the front of the bag and had the food in the second, larger compartment. When the Big Kids' meal was introduced, BK changed its regular Kids' meal packaging to smaller, standard single compartment bag with the Burger King Kids Club Gang in the graphics and they added a second, larger brown paper bag with graphics targeting at the preteen market for the Big Kids Meal. Eventually both bags were replaced with a single white paper bag the same size as the Big Kids' meal packaging with the preteen oriented graphics.

Kids Club

File:BKkidsclubgang.jpg
The Burger King Kids Club Gang

In 1990, Burger King re-launched its kids' meal program as the Burger King Kids Club meal across the United States. The Burger King Kids Club Gang, a group of multi-ethnic fictional characters, were created to promote the Burger King Kids Club meal by providing a group of stylized characters that most kids could associate with, e.g. the brain, the artist, etc.

The members of the gang were:

File:BKCC Jazz.png
Jazz

In the early 2000's a new female character was added to the group:

  • Jazz, an Asian girl who loves music and sports a beret.

Each of the characters' signatures reflected their personality, e.g. Boomer signed her name with a football and baseball for the "O"s.

Furthermore, Burger King created a "Kids Club" in which club members receive an annual mailing in the month of their birthday that contains games, product information, and a birthday gift in the form of a coupon for a free Kids' Meal. Even though the BK Kids' Club Gang has been discontinued in the US, the club itself continues in operation to this day and is the largest club of its kind in North America. Even though the characters have been dropped they are still seen on playground signs and on playground decorations.

The use of these characters drew criticism from parental advocacy groups, who claimed that the use of stereotypical static characters instilled wrongful notions in children's minds. [citation needed] The groups' concerns were with Lingo, a Hispanic; Wheels, named for his wheelchair; I.Q., a stereotypically smart male nerd; and Kid Vid, a thin, blonde male of average height and is the obvious leader of the gang (and role model for children, despite allegations of Euro-centrism or even Aryanism from parental groups). Other concerns include the fact that one of original two girls in the gang, Boomer, is clearly a sports loving tomboy.

The Burger King Kids Club had a logo that was used from 1990-2000. The logo was a variation in the classic "Bun Halves" logo that BK introduced in 1969. It used the two "bun halves" like the main BK logo but the Burger King name was on one line under the top half of the bun, while the words Kids Club were on two lines below the BK name in a larger, different style font.

The Burger King stores in the Middle East are still using the BK Kid's Club Gang for its children's advertising[23], however I.Q. and Jazz seem to be missing from the group.

Honbatz

File:Honbatz.jpg
The Honbatz characters

In 2005, the Kids Club Gang were replaced by the Honbatz, odd creatures who were designed to replace its 15-year-old Kids Club gang with a more modern group of characters that would appeal to the preteen market.[24] Each Honbatz has a personality that you would find in modern elementary school: the class clown, the brain or the rebellious one.

The new group consisted of:

  • Mixmax, a punk who likes showing off;
  • Thisorthat, a green monster that likes to eat everything but can't decide where to start;
  • Bonny, the studious one and the only girl in the group;
  • Chomp, an intimidating, large Honbatz, who is really a big softie that wants to fit in;
  • the Eeeps, a group of small, red, ketchup-craving creatures.

They have appeared in numerous ads, and are still used in some European markets.

The return of the King

An updated version of the original Burger King.

In September 2006, BK began using the original animated King design from the 1970s on its cups, bags and in non tie-in kids advertising. The new (old) King is portrayed as a sarcastic type who sometimes gets in trouble for his mischief making adventures.

Europe

In Europe, the Kids Meal bag has features two youngsters, a boy and a girl, on the packaging and advertisements. The names of the characters are not given.

Slogans

A partial history of BK advertising slogans can be found at BK.com.

  • Have it your way
    This slogan has been one of the longest running slogans of any company in the United States; Burger King has been using it and variants since 1973.
    • Your Way Right Away (1992)
    • When you have it your way, it just tastes better
    • Burger King, where you're the boss!
  • The Whopper is BKs signature product, and it has produced several ad campaigns promoting it:
    • Home of the Whopper
      Many Burger King locations built in the 1960s and 1970s still have this slogan as part of their signage.
    • It takes two hands to handle a Whopper
    • In the land of burgers, Whopper is king
    • Eat Like a Man, Man (2006, promotion of Texas Double Whopper)[25]
    • "The Whopper says:" (2001)[26]
    • The one and only Whopper (1979)
  • As part of its campaign to differentiate itself by its cooking method, 'Flame Broiling', BK has emphasized it in several slogans:
    • Fuel Your Fire
    • Feel the Fire
    • The Fire's Ready
    • Earl: Employee of the Month ("Earl" is the nickname of its broiling unit, an automated gas grill.)
    • We do it like you'd do it! (A Weber grill morphs into the BK logo.)
  • Wake up with the King (breakfast slogan, 2005-Present)
  • Stack it high, tough guy (promoting BK Stackers; 2005, 2007)
  • @ BK You Got It! (2002)[27]
  • Get Your Burgers' Worth (1995)[28]
  • Where value is King (1994)
  • BK TeeVee: I love this place! (ads featured Dan Cortese, 1992-93)
  • At Burger King, you not only get change, you get change (99¢ daily specials, 1989)
  • We do it like you'd do it. (1988)
  • King Me! (Triple Jump Checkers game, 1988)
  • The BEST Food for FAST Times (1987-89)
  • We know how burgers should be (1986)
  • This is a Burger King town (1986, used with the previous slogan)
  • Where's Herb? (1986)
  • Mo Beef, Betta Taste (In an ad featuring Mr. T, for 1/3 lb Whopper, 1985)
  • Aren't You Hungry?, Aren't you hungry for Burger King now? (1982-85)
  • Who has the best darn burgers? (1980)
  • The Burger King and I (Pun on The King and I, 1979)
  • We're America's Burger King
  • Bigger, Better, Burger King!.
  • Eat like a king. Not a clown. (In reference to Ronald McDonald of McDonalds.)
  • You're no clown with the Crown.
  • If you ask us, it just tastes better
  • Taste Rules
  • Got the Urge?
  • Got the Urge? Come to Burger King
  • BK4U
  • Quality Just Tastes Better!
  • Theres OK, And there's BK!! (UK)
  • Have a Pepsi at Burger King now. (1983-1987) [29]

Children's advertising

  • Burger King Kids Club, Where its cool to be a kid!
  • Great food, cool stuff, kids only (Burger King Kids Club) (1997)
  • Just for fun, and just for you! (Burger King Kids Club) (1990)
  • Its always something special when you're with Burger King (1980)
  • Magic makes it special when you're with Burger King (1979)
  • Burger King: Where kids are king (1970-1975)
  • Taste Rules! (Burger King Kids Club) (2000)
  • Burger King Kids Club, It's a cool place (1993)
  • Burger King Kids Club, I Love This Place! (1995)
  • Burger King Kids Club, Where Kids Rule!

International Slogans

Hungry Jack's slogans

  • The Burgers are Better at Hungry Jack's
  • Aren't You Hungry?, Aren't you hungry for Hungry Jack's...now?
  • We're all about fresh at Hungry Jack's
  • Love it at Hungry Jack's
  • Home of The Whopper
  • Oh Yeah
  • Tastier burgers and more funner!

New Zealand

  • Burger King- It just tastes better (2006-2007)[30]

Promotional partners

Food

Cross promotions

Media Tie-ins

Filmography data from IMDb.com

4 Kids Entertainment

20th Century Fox

Aardman Animations

Disney/Pixar

Hasbro

Marvel Comics

Paramount Pictures

Sony Pictures

Universal Studios

Warner Bros.

Others

References

  1. ^ Advertising Mascots, Herb the Nerd TVAcres.com
  2. ^ Herb Comes Out of Hiding; 3 February 1986, Time Magazine
  3. ^ Pacific Business News (Honolulu) - September 12, 2002 Burger wars! Fast food chains become dollar stores
  4. ^ Burger King Looks for New Ad Agency South Florida Business Journal 12 September 2000
  5. ^ Burger King names McCann-Erickson new ad agency South Florida Business Journal 8 January 2001
  6. ^ VML becomes Burger King Corp.'s interactive agency of record Kansas City Business Journal 24 September 2001
  7. ^ Burger King promotes new menu South Florida Business Journal, 12 September 2002
  8. ^ Burger King Corporation Selects Crispin Porter + Bogusky As Lead Creative Advertising Agency via PR Newswire; 23 January 2006, HispanicBusiness.com
  9. ^ CP+B website Examples of these ads can be found by clicking on the BURGER KING link under the ://Work section.
  10. ^ Burger King Hen Whets Chicken Yen by Janis Mara 16 April 2004; Clickz.com
  11. ^ Burger King Sith Sense on [Crispin Porter and Bogusky|CP+B's web site]
  12. ^ Burger King's Back With New Buzz by Kevin Newcomb 7 September 2004; Clickz.com
  13. ^ Burger King Angus Interventions at CP+B web page.
  14. ^ Coq Roq on MySpace.com
  15. ^ Burger King Goes Viral Again by Mitch Joel 26 July 2005; TwistImage.com
  16. ^ A Dictionary of Slang for the letter "C"
  17. ^ A Dictionary of Slang for the letter "B"
  18. ^ Ads We Love: Burger King's "Manthem" Ben Popken 8 May 2006; AdJab.com
  19. ^ I Am Man, Hear Me Roar... When My Heart Explodes 31 May 2006; The Consumerist
  20. ^ Employee of the Month on ZŌIC.com; Zoic Studios
  21. ^ A Burger King movie? on Foodfacts.info 18 October 2006
  22. ^ More than 2 Million Games Sold Nationwide... by Coola 21 December 2006; XBox365.com
  23. ^ BK Qatari Kid's Club page
  24. ^ Burger King beefs up its global tween icon, by Lianne Stewart; June 1, 2005, KidScreen Magazine.
  25. ^ QP+B television advertisement, July 2006/January 2007
  26. ^ Burger King has new ad campaign South Florida Business Journal 6 March 2001
  27. ^ Press release for BK Veggie BizJornals on Bison.com.
  28. ^ Commercial utilizing slogan RetroJunk.com
  29. ^ [1] Pepsi/Burger King video on You Tube
  30. ^ TV Advertisements on BK NZ web site
  31. ^ Cola wars: Burger King switches from Pepsi to Coke; cost, Pepsico's rival concepts sway decision. Taken on 28 May 2007.
  32. ^ Burger King reviews contract with Pepsi-Cola syrup supplier. Taken on 28 May 2007.
  33. ^ Earnhardt signs a Whopper Charlotte Business Journal 9 January 1997
  34. ^ Elliott to drive No. 00 Burger King Car NASCAR Headlines on NASCAR.com 5 July, 2006
  35. ^ Burger King huddles with NFL as sponsor NFL News on NFL.com 16 May, 2005
  36. ^ McDonald's revives burger war with Burger King by Susanna Barton; Jacksonville Business Journal 5 September 1997
  37. ^ The Players Choice Group Licensing Program MLBPA Info on MLB.com
  38. ^ Digital Domain puts Burger King in NFL action on FindArticles.com; November, 2005
  39. ^ Burger King, AOL Fire Up Marketing Deal by Christopher Saunders VlickZ.cpm 5 November, 2001
  40. ^ Eat Like a King. Play Like a King Xbox.com
  41. ^ BKGamer.com
  42. ^ Nintendo Burger King Promotion on gamecubicle.com Rick - Editor in Chief 6 January, 2002
  43. ^ Konami Announces Major Burger King Promotion by César A. Berardini on TeamBox.com, 5 December 2006
  44. ^ Burger King bets that `Anastasia' hits it big without backing from the Mouse South Florida Business Journal 28 November 1997
  45. ^ a b c d e f g h i j k Burger King Corporation, Turnaround under Grand Met in the 1990s on FundingUniverse.com
  46. ^ Spider-Man(R) 2 Already Spinning a Web of Success at BURGER KING(R) Restaurants
  47. ^ Burger King and New Line Cinema Sign Unprecedented Worldwide Deal to Support Theatrical Launch of 'The Lord of the Rings: The Fellowship of the Ring' on TimeWarner.com May 31, 2001
  48. ^ Back Street Boys BK Video Tapes on Amazon.com

See also




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