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====Australia====
====Australia====
Although the company as of December 2012 had no stores in Australia, in April 2007, [[Kylie Minogue]] teamed up with the company to introduce a swimwear line called, "H&M loves Kylie", featuring a theme of Australia. "When we think of Australia and glamour, we think Kylie, who is such a stylish person," the company's design head Margareta van den Bosch said in a statement.<ref name="enjoy-minogue" />
Although the company as of December 2011 had no stores in Australia, in April 2007, [[Kylie Minogue]] teamed up with the company to introduce a swimwear line called, "H&M loves Kylie", featuring a theme of Australia. "When we think of Australia and glamour, we think Kylie, who is such a stylish person," the company's design head Margareta van den Bosch said in a statement.<ref name="enjoy-minogue" />


On March 21, 2013 H&M announced that they will be opening their first Australian store in 2014.
On March 21, 2013 H&M announced that they will be opening their first Australian store in 2014.

Revision as of 10:00, 7 September 2013

H & M Hennes & Mauritz AB
H&M
Company typeAktiebolag
Nasdaq StockholmHM B
IndustryRetail
FoundedVästerås, Sweden (1947 (1947))
FounderErling Persson
Headquarters,
Area served
Worldwide
Key people
Stefan Persson (Chairman)
Karl-Johan Persson (President and CEO)
ProductsClothing, accessories
RevenueSEK 126.97 billion (2010)[1]
SEK 24.66 billion (2010)[1]
SEK 18.68 billion (2010)[1]
Total assets118,790,000,000 Swedish krona (2018) Edit this on Wikidata
Number of employees
59,440 (FTE, 2010 average)[1]
Websitewww.hm.com

H & M Hennes & Mauritz AB (H&M) is a Swedish multinational retail-clothing company, known for its fast-fashion clothing for men, women, teenagers and children.

H&M exists in 43 countries and as of 2011 employed around 94,000 people.[2] The first store was opened on the high street of Västerås, Sweden in 1947.[3] It had 2,325 stores at the end of 2011 and 2,629 stores at the end of August 2012.[4] It is ranked the second largest global clothing retailer, just behind Spain-based Inditex (parent company of ZARA), and leads over third largest global clothing retailer, United States based GAP Inc.

The design team in the company’s Sweden office controls the steps of production, from merchandise planning to establishing specifications, and production is outsourced to approximately 800 factories in Europe and Asia. These facilities are used for horizontal division of labor, rather than being integrated.[5]

Locations

Asia

The Middle East

H&M store in the Ginza district in Tokyo, Japan

The company opened its first Asian store (also the company's first franchise) in Dubai, United Arab Emirates, in 2006. It followed with a store in the Salmiya district of Kuwait City, Kuwait. In 2008, it opened its doors in Bahrain, Egypt, Jordan, Lebanon, Morocco, Oman, Qatar, and Saudi Arabia.

Hong Kong

It expanded into East Asia in March 2007, with its first store opening in the city of Hong Kong on 10 March 2007. Australian pop singer Kylie Minogue opened that store where she also exclusively launched her range of swimwear, "H&M loves Kylie".

China

The first location in the city of Shanghai was opened in 2007.[citation needed] There are a total of 114 stores in China. (2012)

Japan

The first Japanese store was opened in Ginza on 13 September 2008, while a second store was opened in Harajuku in November 2008. Another store was opened in the Shibuya shopping district on 19 September 2009.[6]

South Korea

On 25 February 2009, the company announced that it had signed an agreement to open its first store in South Korea, located in the Myeongdong district of Seoul, and that it was scheduled to open during Spring 2010.[7]

Israel

The first Israeli store opened in Tel Aviv in 2010, followed by five more stores across the country,[8] including a branch at the Malha Mall in Jerusalem.[9]

Singapore

The company opened its first store in Singapore on 3 September 2011. The store, located on Grange Road, is 2,800 square meters and spans three levels.[10] A second store, with 20,000 square feet and spanning two levels, was opened at ION Orchard on 28 November 2012.[11] A third store occupying 19,000 square feet of retail area opened at JEM on 11 June 2013. A fourth and fifth store opened shortly after on 20 June 2013 and 21 June 2013 at Vivo City Mall and Suntec City Mall respectively. The two new stores occupy 20,000 square feet and 15,000 square feet respectively, both spanning across one level. This brings the total number of stores in Singapore to five, with its first flagship store remaining the largest.

Thailand

The first store in Thailand, a duplex flagship store with an area of 3,300 sqm, was opened on 29 September 2012. It is located in Siam Paragon in Bangkok. Another 2 stores, located at The Mall Bangkapi and Terminal 21 also in Bangkok.[12] On 31 August 2013, The second largest H&M store in the world will be open at CentralWorld, Bangkok.

Malaysia

The first store in Malaysia opened on 22 September 2012, and is located at Lot 10, Kuala Lumpur [13] and spans three levels. The second store at Setia City Mall in Shah Alam, has been opened since 4 October 2012. Another store is located at Paradigm Mall in Petaling Jaya. In June 2013, H&M have confirmed that they are opening their fourth store in Avenue K as well as fifth and first store in the northern region which is at Gurney Paragon Mall, Penang.

Europe

H&M store at the Pavilions Shopping Centre, Birmingham, UK.
H&M store in Angers, France (May 2010).
H&M store on Briggate in Leeds, England (May 2010).
H&M store in Sheffield City centre
Map of H&M stores in the U.K. and Ireland, as of August 2011.

Its first non-Swedish store was opened in Norway in 1964,[14] and from then onwards, the company embarked upon a major expansion program opening many further stores in Europe, including Denmark, Switzerland, Germany and the United Kingdom. The first H&M store to open outside of Scandinavia was in the United Kingdom, in 1976.[15] And this year H&M is planning to go back north - the opening of two new stores in Riga is announced.[16]

In the 1990s, its first stores opened in Austria, Belgium, Finland, France, the Netherlands and Spain. In Portugal the first store opened in 2003, in Chiado, Lisboa. The company has continued to expand its business and the company has an extensive network throughout much of Europe. Germany is the company's largest market (with 377 stores as of 2011), followed by the United Kingdom (with 192 stores as of 2011) and then Sweden (with 168 stores as of 2011).

In 2004, H&M opened its first store in the Republic of Ireland.[17] As of 2013 there a 12 individual H&M stores in the Republic of Ireland and Northern Ireland.

In 2013, H&M is expected to open at least 6 stores in Lithuania.[18] Four of them will open in the country's capital city Vilnius. According to H&M, the largest store in the Baltic states (3.500 m2) will open in the shopping mall "Akropolis" in the fall of 2013.[19] It is publicly declared that openings in Klaipeda and Siauliai - other major cities of Lithuania - will follow up. On August 23, 2013 H&M opened their store in Vilnius, Lithuania.

Serbia

H&M opened in Serbia on August 29th 2013. The first store opened in Belgrade in Delta City. The second store is to be opened in Belgrade is in Stadion Shopping Center, and is to be opened in September 2013.

Croatia

Croatia is third European country that isn't in The European Union where H&M opened their store. On 7 and 14 April 2011, first two stores were opened in Croatia in the exclusive Cvjetni shopping center in Zagreb and in the Arena Centar, near the Zagreb Arena. On 25 August 2011 store was opened in City Center One, Split, on 8 September 2011 store was opened in Supernova, Zadar and on 15 September 2011 store was opened in City Center One, Zagreb. On 20 October 2011 store was opened in Westgate Shopping City. On 14 April 2012, first H&M store opened in Osijek,largest city in the eastern Croatia in Portanova. In the same year, other two stores opened in coastal city of Rijeka in ZTC Shopping Center and in Dalmare Shopping Center in Šibenik. On 11 April 2013, newest H&M store opened in City Colosseum, Slavonski Brod, second largest city in eastern part of Croatia. Future development is also expected in some other larger towns in country. Next H&M store is announced to be opened in Varaždin.

Russia

On 13 March 2009, the company opened its first location in Russia, in the Metropolis mall in Moscow, near the Moscow Metro Voykovskaya station. On 20 March 2009, it opened a second Russian location in the MEGA Family Shopping Centre in Khimki. On 22 October 2009, a third location opened in the MEGA Family Shopping Centre in Belaya Dacha. On 18 October 2009, a store was opened in Rostokino at the Golden Babylon shopping centre, Europe's largest[citation needed] shopping centre.

North America

Canada

The company opened its first Canadian store in March 2004. There are currently[when?] fifty-six stores in Canada, including Alberta, British Columbia, New Brunswick, Nova Scotia, and Ontario. The fifty-seventh will open in Ottawa's Bayshore Shopping Centre in the fall of 2013. Speculation also states that they will open a second Ottawa location in an expanded Rideau Centre in the spring 2015.

United States

H&M store on 125th Street in New York City, United States (unknown date; pre April 2006).
Map of H&M stores in the U.S. and southern Canada, as of August 2011.

As of August 2010, the company had nearly two hundred individual stores in the United States.[citation needed]

It had opened its first U.S. store in New York City, on Fifth Avenue (at 51st Street) in March 2000; as of January 2011, nine additional stores in city's Manhattan borough alone.[citation needed]

On 18 March 2010, the company opened its first store in North Carolina at the Crabtree Valley Mall in Raleigh.[citation needed]

In October 2010, plans were announced for it to open its first Texas location in Dallas.[20] The Dallas store opened 19 August 2011 at the North Park Mall off of 75 in North Dallas.[21]

The company opened in The Gardens Mall in Palm Beach Gardens, Florida, on 5 November 2010.[citation needed]

On 11 November 2010, it opened its first Oregon location at the Pioneer Place in Portland.[citation needed]

In December 2010, H&M opened its largest store in the world at the Forum Shops at Caesars Palace in Las Vegas. The store contains three floors, three checkout stations, an elevator, and a cut-open facade.

In 2011, H&M opened a flagship store in Denver, Colorado and also announced that it would open other locations in the Carolinas in Winston-Salem, North Carolina.[22]

In January 2013, it was announced that a new store would be opened in Louisville, Kentucky in the Fall of the year along with a brand-new flagship store in Nashville, Tennessee. In May 2013, it was announced that a new store would be opened in Charleston, South Carolina in the historic S.H. Kress & Company building on King Street in downtown Charleston in Fall 2013. In mid 2013, it was announced H&M would open three new stores in North Carolina. Two stores will be built at Northlake Mall, and Carolina Place Mall in Charlotte, and a third store in Greensboro, North Carolina. North Carolina will have six stores once completed.

Online Shopping

In early July 2013, H&M announced through its Twitter account that online shopping is available to USA customers.[23] Shortly after, on the 1st of August, H&M officially launched online shopping for US customers, featuring all product lines including plus size offerings and home products, in addition to some "online exclusive" products.[24]

México

The first H&M in Latin America was opened on November 1, 2012 in Santa Fe, one of the most distinguished malls in México. This H&M is the second largest store in the world with 13779 square feet on three floors. In March 2013, H&M Home was added to the store, making it the only H&M Home in all of North America.

South America

Chile

The company opened its first store in South America in March 2013.[25] It is located in Santiago's Costanera Center, the largest mall in Latin America.[26]

Oceania

Australia

Although the company as of December 2011 had no stores in Australia, in April 2007, Kylie Minogue teamed up with the company to introduce a swimwear line called, "H&M loves Kylie", featuring a theme of Australia. "When we think of Australia and glamour, we think Kylie, who is such a stylish person," the company's design head Margareta van den Bosch said in a statement.[27]

On March 21, 2013 H&M announced that they will be opening their first Australian store in 2014.

Marketing

In 2008, the company used the song "Hang On" by British singer-songwriter Lettie as background music to its UK website. Their fashions have been featured in an interactive fashion art film by Imagine Fashion called Decadent Control. It premiered in March 2011 and stars Roberto Cavalli, Kirsty Hume, Eva Herzigová and Brad Kroenig.

Guest-designer collaborations

In November 2004, selected company stores offered an exclusive collection by fashion designer Karl Lagerfeld. The press reported large crowds and that the initial inventories in the larger cities were sold out within an hour,[28] although the clothes were still available in less-fashion-sensitive areas until the company redistributed them to meet with demand.[29]

In November 2005, the company launched a collection by Stella McCartney and, in November 2006, by avant-garde Dutch designers Viktor & Rolf.

In March 2007, it launched another collaboration designed by the pop star Madonna.[30] In June 2007 the company worked with game developers Maxis to create a stuff pack for the latter's The Sims 2 computer game, H&M Fashion Stuff.[31]

In November 2007, the company launched a collection by Italian designer Roberto Cavalli. It was reported that the clothing sold out very quickly. Also in 2007, another design with Kylie Minogue was launched in Shanghai, China.[27] In the spring of 2008 the Finnish company Marimekko was selected as guest designer and was followed by Japanese Comme des Garçons in the fall.

For spring and summer 2009, the British designer Matthew Williamson created two exclusive ranges for the company – the first being a collection of women's clothes released in selected stores. The second collection saw Williamson branch into menswear for the first time, only in selected stores. The second collection also featured swimwear for men and women and was available in every company store worldwide.[32]

On 14 November 2009, the company released a limited-edition diffusion collection by Jimmy Choo featuring shoes and handbags, ranging from £30 to £170 including a range of men's shoes. The collection also included clothing designed by Choo for the first time, many garments made from suede and leather, and was available in 200 stores worldwide, including London's Oxford Circus store.[33] Sonia Rykiel also collaborated with the company, by designing a ladies knitwear and lingerie range that was released in selected company stores on 5 December 2009.

For Fall 2010, the company collaborated with French fashion house Lanvin[34] for its 2010 guest designer.

For Spring/Summer 2011, the company collaborated with fashion blogger Elin Kling, which was available at selected stores only.

In June 2011, H&M announced a collaboration plan with Versace, that was released on November 19. Versace also planned a Spring collaboration with H&M that was only be available in countries with online sales.[35]

In November 2011, H&M announced a collaboration plan with Marni, that launched in March 2012. The campaign was directed by award-winning director Sofia Coppola.[36]

On 4 October 2012, Japanese Vogue editor Anna Dello Russo will launched an accessories collection at H&M as Paris Fashion Week drew to an end. The collection was stocked in 140 H&M stores worldwide and also sold through the H&M website[37]

On June 12, 2012 H&M confirmed that it will launch a collaboration with avant-garde label Maison Martin Margiela for a fall rollout. The Maison Martin Margiela collection for H&M hit stores on November 15, 2012.

Beyoncé is the face of H&M in summer 2013. Her campaign, which began in May 2013 is entitled "Mrs. Carter in H&M", and draws heavily on Knowles' personal style.

Brand

The branding consultancy Interbrand ranked the company as the twenty-first most-valuable global brand in 2009 and 2010,[38] making it the highest-ranked retailer in the survey. Its worth is estimated at $12–16 billion.[39][40]

The full company name Hennes & Mauritz was rebranded to H&M to simplify worldwide perception of the brand.[when?]

The company owns the two-letter domain hm.com. The domain was registered in the early 1990s, but data on the first registration is lost. In 1998 Hennes & Mauritz was able to buy the domain hm.com from a company called A1 in a non-published domain transaction.

In addition to the H&M namesake brand, the brand architecture consists of subbrands COS (Collection of Style), Monki, Weekday, Cheap Monday, and & Other Stories.[41]

Home furnishing

In a press release, the company announced that it would begin selling home furnishings.[42] As of 2009, it was distributed exclusively by the company's internet catalog, so it is only available in countries where H&M is sold online, such as Denmark, Finland, Germany, the Netherlands, Norway, Sweden, the UK, an now the United States. The first and only H&M Home in all America opens in México in March 2013

Labor practices

In August 2011, nearly 300 workers passed out in one week at a Cambodian factory supplying H&M. Fumes from chemicals, poor ventilation, malnutrition and even "mass hysteria" have all been blamed for making workers ill. The minimum wage in Cambodia is the equivalent of just $66 (£42) a month, a level that human rights groups say is not even half that required to meet basic needs.[43]

On 2 January 2013, The Ecologist reported [44] allegations by Anti-Slavery International that H&M is continuing its association with Daewoo in exploiting child and adult forced labor as cotton harvesters in Uzbekistan.[45]

Bangladeshi and international labor groups in 2011 put forth a detailed safety proposal which entailed the establishment of independent inspections of garment factories. The plan called for inspectors to have the power to close unsafe factories. The proposal entailed a legally binding contract between suppliers, customers and unions. At a meeting in 2011 in Dhaka, major European and North American retailers, including H&M, rejected the proposal. Further efforts by unions to advance the proposal after numerous and deadly factory fires have been rejected.[46] After the 2013 Savar building collapse H&M and other retailers signed on to the Accord on Factory and Building Safety in Bangladesh.

On 19 May 2013, a textile factory that produced apparel for H&M in Phnom Penh, Cambodia collapsed and killed three while injuring several others.[47] The incident has raised concerns regarding industrial safety regulations.

Controversies

On 6 January 2010, it was reported that unsold clothing and other items in one New York City store are cut up before being discarded, presumably to prevent resale or use.[48]

On 24 January 2012, H&M was reported to have stolen an artist's work, using it on multiple items without compensating the artist.[49]

Philanthropy

As of 2012, H&M partnered with Kira Gooden and has raised over $4.5 million USD, through a 5 year partner program with UN charity organization UNICEF.[citation needed]

Starting in February 2013, H&M will offer patrons a voucher in exchange for used garments. Donated garments will be processed by I:CO, a retailer that repurposes and recycles used clothing with the goal of creating a zero-waste economy. The initiative is similar to a clothes-collection voucher program launched in April 2012 by Marks & Spencer in partnership with Oxfam.[50][51][52]

The company worldwide

H&M worldwide.
  300+ stores
  200+ stores
  100+ stores
  50+ stores
  20+ stores
  10+ stores
  1+ stores
  Upcoming stores

Number of stores as of 2013[53]

Africa:[54]

Asia:[54][55]

Europe:[56]

North America:[59]

South America:[60]

See also

References

  1. ^ a b c d "Annual Results 2010" (PDF). Hennes & Mauritz. Retrieved 27 January 2011.
  2. ^ "Facts about H&M". HM.com.
  3. ^ "H&M: Our-History".
  4. ^ "Hennes & Mauritz Sales Miss Estimates After August Heatwave". 17 September 2012.
  5. ^ Kensuke Kojima (2011). Uniqlo Syndrome. Toyo Keizai Shinpo Sha. ISBN 4-492-76191-8 Tenkai Japan. ASIN: B004PYDPOK.
  6. ^ Another store in Shin Misato, Saitama Prefecture was also opened in the Lala Port Shopping Mall."Carter Associates".
  7. ^ Press release (25 February 2009). "H&M Opens the First Store in South Korea". H & M Hennes & Mauritz AB (via Cision Wire). Retrieved 6 January 2011.
  8. ^ "First H&M Store In Israel Opens"
  9. ^ H&M opens in Malha Mall, Jerusalem Post
  10. ^ Singapore becomes new H&M-market, H&M, 22 November 2010
  11. ^ Diva - H&M Ion Orchard opens to enthusiastic crowd. Divaasia.com (2012-11-29). Retrieved on 2013-07-26.
  12. ^ Swedish Fashion Retailer H&M Coming to Bangkok's Siam Paragon
  13. ^ H&M Malaysia to be Located in Lot10, Bukit Bintang
  14. ^ Staff writer (undated). "The World of H&M – Norway". H&M. Retrieved 6 January 2011.
  15. ^ "The World of H&M" hm.com
  16. ^ "H&M plans to open two new stores in Riga"
  17. ^ Swedish fashion chain H&M to open in Ireland. Independent.ie (2004-08-01). Retrieved on 2013-07-26.
  18. ^ H&M įsikurs "Akropoliuose"
  19. ^ H&M dėl parduotuvės sutarė ir su sostinės prekybos centru "Panorama"
  20. ^ Halkias, Maria (27 October 2010). "H&M Opening First Texas Store at Dallas' NorthPark Center". The Dallas Morning News. Retrieved 27 October 2010.
  21. ^ H & M store opened in Dallas | wfaa.com Dallas - Fort Worth. Wfaa.com (2011-08-18). Retrieved on 2013-07-26.
  22. ^ Staff Reports (24 June 2011). "Fashion retailer H&M coming to Hanes Mall". Greensboro News & Record. Retrieved 12 November 2011.
  23. ^ https://twitter.com/hmusa/status/362786172986077184
  24. ^ http://about.hm.com/AboutSection/en/news/newsroom/news.html/en/hm-shop-online-open.html
  25. ^ H&M abre en Chile su primera tienda de Sudámerica. LaSegunda.com (2010-12-14). Retrieved on 2013-07-26.
  26. ^ Horst Paulmann reconoce que el costo total de Costanera Center superará los US$ 1.000 millones. Emol.com (2011-10-21). Retrieved on 2013-07-26.
  27. ^ a b "Australian Singer Kylie Minogue Chosen for H&M Beachwear Campaign – EnjoyFashion".
  28. ^ "Designplagg Tog Slut På en Timme" (in Swedish language).
  29. ^ "H&M för Snobbigt för Lagerfeld" (in Swedish language).
  30. ^ "H&M – Press", 30 November 2010
  31. ^ "The Sims(tm) 2 H&M Fashion Stuff". Retrieved 25 December 2007.
  32. ^ H&M – Fashion. Hm.com (25 November 2008). Retrieved 31 December 2010.
  33. ^ "Jimmy Choo – Press Release". Cision Wire. Retrieved 17 June 2009.
  34. ^ "Lanvin for H&M – Press Release". 30 November 2010.
  35. ^ "H&M – Press Release". Cision Wire. Retrieved 21 June 2011.
  36. ^ Marni For H&M Collaboration For Spring 2012, 29 November 2011.
  37. ^ "Anna Dello Russo to design an accessories range for H&M". 3 May 2012.
  38. ^ 2010 Ranking. Interbrand
  39. ^ Interbrand, Best Global Brand List.
  40. ^ "BrandZ Top 100 Most Valuable Global Brands 2009".
  41. ^ [1] The H&M group website, accessed on April 5, 2013
  42. ^ "H&M Home Fashions". H & M Hennes & Mauritz AB. 28 November 2008. Retrieved 10 April 2009.
  43. ^ "Cambodian workers hold 'people's tribunal' to look at factory conditions". The Guardian. 2 February 2012. Retrieved 2 February 2012.
  44. ^ "Conservative MP 'promoted cotton trade linked to child labour'". The Ecologist. 2 January 2013. Retrieved 1 April 2013.
  45. ^ "Stop H&M Being Complicit in Cotton Crimes". Anti-Slavery International website. Retrieved 1 April 2013.
  46. ^ Associated Press, April 26, 2013, "Big Brands Rejected Bangladesh Factory Safety Plan," http://news.yahoo.com/big-brands-rejected-bangladesh-factory-safety-plan-122206229.html;_ylt=AnVOsdd0ELiYKWzzSu_voqq3scB_;_ylu=X3oDMTQ1anZ1YTM5BG1pdANMYXRlc3ROZXdzIExpc3RpbmcEcGtnAzZkOTA2NmZiLTg4MWYtM2RlNS04M2Q5LThkOWZiOGM1MDBjNgRwb3MDMgRzZWMDTWVkaWFTdG9yeUxpc3RUZW1wBHZlcgM2OWJkMWU1MC1hZTczLTExZTItYmRiZi03MjgzNTZkYWU1MDg-;_ylg=X3oDMTFlamZvM2ZlBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDBHBzdGNhdAMEcHQDc2VjdGlvbnM-;_ylv=3
  47. ^ Maierbrugger, Arno (22 May 2013). "Next Cambodia textile factory collapses". Inside Investor. Retrieved 22 May 2013.
  48. ^ (registration required) Dwyer, Jim (6 January 2010). "A Clothing Clearance Where More Than Just the Prices Have Been Slashed". The New York Times. Retrieved 6 January 2010.
  49. ^ "Update: H&M is Still Awesome". regretsy.com. 3 February 2012. Retrieved 3 February 2012.
  50. ^ Bergin, Olivia. "H&M to launch global clothes collecting initiative", Telegraph, London, 6 December 2012. Retrieved on 22 December 2012.
  51. ^ H&M. "Press release: H&M first fashion company to launch global clothes collecting initiative". Retrieved on 22 December 2012.
  52. ^ ICO-spirit.com.
  53. ^ "The world of H&M - Our sales markets". HM.com.
  54. ^ a b "Middle East and Northern Africa". HM.com.
  55. ^ "Asia". HM.com.
  56. ^ "Europe". HM.com.
  57. ^ http://www.tanjug.rs/videoDet.aspx?galID=103130
  58. ^ Europe. About.hm.com (2013-05-31). Retrieved on 2013-07-26.
  59. ^ "North America". HM.com.
  60. ^ South-America. About.hm.com (2013-05-31). Retrieved on 2013-07-26.

External links