Zaxby's
| Company type | Private |
|---|---|
| Industry | Food |
| Founded | 1990 |
| Headquarters | Athens, Georgia |
Key people | Zach McLeroy, Tony Townley (Founders) |
| Products | Fast food, including buffalo wings, french fries, Texas toasts, and chicken fingers. |
| Website | http://www.zaxbys.com |
Zaxby's is a franchised chain of fast casual restaurants that operates primarily in the Southeastern United States.[1] In this chain there are about 450 locations.[2] The first Zaxby's was opened in Statesboro, Georgia, near the Georgia Southern University campus, by Zach McLeroy and Tony Townley. Its menu is built around buffalo wings and chicken fingers, including them on platters, in sandwiches, and on salads (called Zalads on their menu).[3] Although not the first restaurant to largely center on chicken fingers (this was first done by an Alabama chain known as Guthrie's, which started in 1978), Zaxby's is also well known for its wide variety of unique dipping sauces such as the original Zax Sauce. Zaxby's serves soft drinks in the Coca-Cola family. The dining rooms at Zaxby's restaurants are decorated with assorted whimsical objects and posters, which often vary in theme by location and which occasionally are regionally aware. For instance, at one location in Gainesville, Florida, objects related to the University of Florida Gators are used as decorations, while at the Tallahassee, Florida location, objects related to the Florida State University Seminoles are used. Similarly, at the Orlando, Florida location, citrus-industry themed decorations line the walls. Zaxby's are located in all of the southern states except for Louisiana, Oklahoma, and West Virginia. The company has a recently opened location in Texas, yet closed another in Columbus, Ohio.
Sports sponsorships
The 2009 Zaxby's Racing season kicked off on February 14 with John Wes Townley competing in the Camping World 300 at the Daytona International Speedway. Zaxby's sponsors the RAB Racing #09 Ford Fusion in the NASCAR Nationwide Series.
Zaxby's sponsored the Roush Fenway Racing #09 truck in the NASCAR Craftsman Truck Series in 2008.
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As of February 20, 2008, Joey Clanton has been released from the Roush Fenway Racing #09 truck sponsored by Zaxby's. Travis Kvapil took his place for the California Speedway race.
Other sponsorships include the #09 Ford Fusion in the ARCA ReMAX Series driven by John Wes Townley. John ran in the 2007 season in the ASA Late Model division. John is driving for RAB Racing.
Zaxby's also sponsored Travis Kvapil's Ford in the March 9, 2008 race at Atlanta Motor Speedway in the NASCAR Sprint Cup Series.
2009 will see John Wes Townley move up to the Nascar Nationwide Series with Zaxby's as his sponsor.
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Television advertisements
In late 2007, the chain began running a series of advertisements featuring celebrities like Laverne and Shirley stars Penny Marshall and Cindy Williams, Bobby Allison, Diana DeGarmo, Evander Holyfield, Elijah Kelley, Lorenzo Lamas, Cody Linley, Jerry Rice, John Schneider, Laurie Hickson-Smith, Alyson Stoner, Kerri Strug, Richard Thomas, Reginald VelJohnson, David Garrard, Spud Webb, Orange County Choppers Paul Teutul, Sr. and Michael Teutul and Béla Károlyi.
Video Game Advertisments
In October Zaxby's will be a featured advertiser and restaurant on the streets of L.A. in the popular video game Midnight Club LA (MCLA).[citation needed]
References
- ^ Zaxby's Locations Acquired 26-5-06
- ^ Zaxby's Franchising Home Page. Acquired 26-5-06
- ^ Zaxby's Menu Acquired 26-5-06
External links
- Zaxby's corporate web site
- FoodInfoDB - Nutritional information for Zaxby's menu items