Swachh Bharat Mission

Swachh Bharat Abhiyan

File:Swachh Bharat Abhiyan logo.jpg
Date	2 October 2014 (2014-10-02)
Location	New Delhi, India
Organised by	Narendra Modi Government of India
Participants	Anil Ambani Sachin Tendulkar Ruby Yadav Salman Khan Priyanka Chopra Baba Ramdev Kamal Hassan Mridula Sinha Shashi Tharoor Arvind Kejriwal The team of TV series Taarak Mehta Ka Ooltah Chashmah Amitabh Bachchan Hrithik Roshan Aamir Khan Manisha Koirala Saina Nehwal Chanda Kochhar Atul Yadav
Website	Official website

Swachh Bharat Abhiyan (Hindi: स्वच्छ भारत अभियान, Template:Lang-en) is a national level campaign by the Government of India, covering 4041 statutory towns to clean the streets, roads and infrastructure of the country.

This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself wielded broom and cleaned a road. The campaign is India's biggest ever cleanliness drive and 3 million government employees and schools and colleges students of India participated in this event. The mission was started by Narendra Modi, the Prime Minister of India, nominating nine famous personalities for this campaign, and they take up the challenge and nominate nine more people and so on(like the branching of a tree). It has been carried forward since then with famous people from all walks of life joining it.

Genesis

• 1986 -- Central Rural Sanitation Programme (CRSP)

The components of the Central Rural Sanitation Programme (CRSP) are as under : a) Construction of individual sanitary latrines for households below poverty line with subsidy (80%) where demand exists. b) Conversion of dry latrines into low cost sanitary latrines. c) Construction of exclusive village sanitary complexes for women by providing complete facilities for hand pump, bathing, sanitation & washing on a selective basis where adequate land/space within the premises of the houses do not exist and where village Panchayats are willing to maintain. d) Setting up of sanitary marts. e) Total sanitation of village through the construction of drains, soakage pits, solid and liquid waste disposal. f) Intensive campaign for awareness generation and health education for creating felt need for personal, household and environmental sanitation facilities

• 1.4.1999 Total Sanitation Campaign (TSC) --

The Government of India have restructured the Comprehensive Rural Sanitation Programme with effect from 1.4.1999 and launched the Total Sanitation Campaign (TSC).

• June 2003 -- Nirmal Gram Puraskar

To give a fillip to the Total Sanitation Campaign, the Government of India launched an incentive scheme from June 2003 in the form of an award for total sanitation coverage, maintenance of clean environment and open defecation-free Village Panchayats, Blocks and Districts called 'Nirmal Gram Puraskar'

• 01/04/2012 -- Nirmal Bharat Abhiyan (NBA)

TSC renamed to“Nirmal Bharat Abhiyan” (NBA) from 01/04/2012.

• 2nd October 2014 -- Swachh Bharat Abhiyan

Overview of Swachh Bharat Abhiyan

Swachh Bharat Abhiyan was announced by Prime Minister of India Narendra Modi on Indian Independence Day & launched on 2 Oct 2014, Gandhi Jayanti. On this day, Modi addressed the citizens of India in a public gathering held at Rajghat, New Delhi, India and asked everyone to join this campaign. Later on this day, Modi himself swept a parking area at Mandir Marg Police Station followed by pavement in Valmiki Basti, a colony of sanitation workers, at Mandir Marg, near Connaught Place, New Delhi.

On 2 October, Anil Ambani, an Indian industrialist and a participant in this event, told in a statement—

I am honoured to be invited by our respected Prime Minister Shri Narendrabhai Modi to join the "Swachh Bharat Abhiyan"... I dedicate myself to this movement and will invite nine other leading Indians to join me in the "Clean India" campaign...

Indian President Pranab Mukherjee asked every Indian to spend 100 hours annually in this drive. This campaign is supported by the Indian Army, Border Security Force, Indian Air Force and India.

Objectives

This campaign aims to accomplish the vision of 'Clean India' by 2 October 2019, 150th birthday of Mahatma Gandhi and is expected to cost over ₹62,000 crore (US$7.4 billion). The fund sharing between the Central Government and the State Government/ Urban Local Bodies (ULBs) is 75%:25%(90% : 10% for North Eastern and special category states) The campaign was described as "beyond politics" and "inspired by patriotism".

1. To eliminate open defecation
2. Conversion of insanitary toilets to pour flush toilets
3. To Eradicate manual scavenging
4. 100% collection and scientific processing/disposal reuse/recycle of Municipal Solid Waste
5. To bring about a behavioural change in people regarding healthy sanitation practices
6. To generate awareness among the citizens about sanitation and its linkages with public health
7. To Strengthen urban local bodies to design, execute and operate systems
8. To create enabling environment for private sector participation in Capital Expenditure and Operation & Maintenance (O&M) costs

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Nominees

Modi selected 9 notable public figures to propagate this campaign. They are:

• Anil Ambani
• Baba Ramdev
• Kamal Hassan
• Mridula Sinha
• Priyanka Chopra
• Sachin Tendulkar
• Salman Khan
• Shashi Tharoor
• The team of TV series Taarak Mehta Ka Ooltah Chashmah

Manisha Koirala at Swachh Bharat Abhiyan in November 2014

Indian film actor Aamir Khan supported and encouraged this initiative and told that he would be happy if he is invited into this campaign. Urban Development Minister, M. Venkaiah Naidu, picked up the broom to clean cyclone-hit port city of Visakhapatnam in southern state of Andhra Pradesh, as part of Prime Minister Narendra Modi’s cleanliness campaign.

Prime Minister Narendra Modi on December 25,2014 nominated nine people including comedian

• Kapil Sharma,
• Former captain of Indian cricket team Sourav Ganguly
• Former IPS officer Kiran Bedi for taking forward his 'Swachh Bharat Abhiyaan'.

Others nominated were Nagaland Governor Padmanabha Acharya, classical dancer Sonal Mansingh, Ramoji Rao of Eenadu group and Aroon Purie of India Today group.

He also nominated some organisations which included Institute of Chartered Accountants of India, Eenadu and India Today groups besides 'dabbewale' of Mumbai, who deliver home-made food to lakhs of people in the city.

On November 8, 2014, Modi carried the message to Uttar Pradesh and nominated another set of nine people for the state.

• Akhilesh Yadav
• Swami Rambhadracharya
• Manoj Tiwari
• Manu Sharma
• Mohammad Kaif
• Deviprasad Dwivedi
• Raju Srivastava
• Suresh Raina
• Kailash Kher

More than 3 million government employees and schools and colleges students of India are going to participate in this event.

Swachh Bharat Run

A 'Swachh Bharat Run' was organized at the Rashtrapati Bhavan on 2 October 2014. According to a statement from the Rashtrapati Bhavan around 1500 people participated and the event was flagged off by President Pranab Mukherjee . Participants in the run included officers and sice, as well as their families.

Swachh Bharat Apps

Many independent app developers came up with ideas to support the mission using mobile technologies. Times of India published an article on how "Desi companies beat Facebook in 'Swachh' apps race".

• Vocative global wrote about this new phenomenon and one such app in an article "This Indian App Could Change How People Talk To Their Government"

Realtime Monitoring

Government would be launching a Nationwide Real Time Monitoring system for toilets constructed under the Swachh Bharat Abhiyan. With this system government aims to attain 100% Open Defecation Free India by 2019.

Swachh Bharat Short Film

NIT Rourkela PHD students have made a short film On Swachh Bharat and they conveyed the message that Swachh Bharat is not a one day event, it should be part of our life, then only we can achieve our goal Swachh Bharat (Clean India).

Indo Nepal Doctors Association has also taken inspiration from the Honourable Prime Minister of India and has launched SWACHH BHARAT NEPAL- SWASTH BHARAT NEPAL ABHIYAN from 3rd January,2014 from INDO_NEPAL BORDER REGION Sunauli- Belihiya which is the enry to the birth place of Lord buddha's holy city Lumbini,Nepal

Criticism

• 1)Corruption --

There have been the problem of corruption in delivery of toilets , latrines etc. since the launch of Central Rural Sanitation Programme (CRSP) 1986. In rural areas BDOs, GP President , Secretaries etc. take bribe from the poor Indians to provide toilets , latrines etc. Poorest Indians could not get the toilets , latrines etc. as they could pay the bribe .

• 2)Planning problem –-

Formerly called Planning Commission prepared the guidelines of the scheme based on false report through upward communication from BDO, GP President and secretary etc. at the bottom. Chairman , deputy chairman and other members of Planning Commission don’t have any interest to cross check the information receiving from the bottom end by visiting the villages and seeing physically and talking with the beneficiaries face to face.

• 3)Irresponsibility --

Central govt. don’t take responsibility to deliver the toilets , latrines etc. as the Ministry of Panchayti Raj , Govt. of India close the case by transferring to the state govt. in respond to the public grievances lodged in the said ministry. Ministry of Panchayati Raj , Govt. of India never call the detailed matter from the state govt. to solve it directly .

• 4)Political score –

Each time different Prime Ministers of India change the name of the scheme to get political score , but the problem of the delivery of toilets , latrines etc. remain as it is.

See also

• My Gov
• Digital India
• India.gov.in
• Nirmal Bharat Abhiyan