LittleBe
| Country | United Kingdom |
|---|---|
| Network | ITVBe |
| Programming | |
| Language(s) | English |
| Ownership | |
| Owner | ITV Digital Channels Ltd (ITV plc) |
LittleBe (stylized as little Be) is a British children's preschool television programming block broadcast by ITVBe. The block was launched on 3 September 2018.[1] The block airs at 9:00am to 12:00pm on weekends and weekdays. This block is aimed at 2-6 year olds.
History
On 4 July 2018, the block was announced at the Children's Media Conference.[1] tentatively without a name. It was eventually named LittleBe and launched on 3 September 2018.
The block is similar to the Mini CITV block that CITV used to broadcast before the network removed all pre-school shows from the channel.
On 30 August it was announced that Sooty would move to the block from its original broadcaster, CITV.[2]
Development
Jason Ford from ITV Creative made a coordination with Bubble to create visual effects and animation for the block's promos and brand. Greg Claridge and James Taylor are the composers for the block's music and sound effects.[3]
Jason Ford had stated for the development:
“It was an absolute pleasure to work with Greg, James and the team. From the offset they completely understood the unique feel I wanted to achieve to complement the stripped back animation style for littleBe.”
— Jason Ford ITV Creative, Creative Director Brand & Design
Programming
Some of the channel's most notable programming has been specially commissioned by LittleBe, such as Pip Ahoy!, and Sooty. A vast of other programmes are sourced from the likes of Disney Junior, Family Jr., ABC Kids, Piwi+, Universal Kids and TiJi.
Current programmes
- Animanimals[1]
- Antiks [4]
- BabyRiki[5]
- Chloe's Closet
- Claude [6]
- George & Paul[7]
- The Hive[8]
- Lily's Driftwood Bay[9]
- Oddbods[8]
- Pingu in the City
- Pip Ahoy![10]
- Sooty [11]
- WildWoods[12]
- Ziggy and the Zoo Tram
Former Programming
References
- ^ a b c "ITV set to reintroduce pre-school block". TBI Vision. 4 July 2018. Retrieved 8 March 2019.
- ^ "Sooty and Sweep are making a comeback!". Yours. Retrieved 22 July 2019.
- ^ "ITV Creative • littleBe". Bubble. Retrieved 22 July 2019.
- ^ "Antiks heads to UK on LittleBe". C21media. Retrieved 25 July 2019.
- ^ "ITV picks up Russia's BabyRiki". C21media. Retrieved 8 March 2019.
- ^ "ITVBe adds Claude to preschool slate". C21media. Retrieved 9 May 2019.
- ^ "Distribution360 sells shows around the world". Playback. Retrieved 9 May 2019.
- ^ a b c "ITV's littleBe block adds preschool content". PreschoolNews.net. Retrieved 9 May 2019.
- ^ Milligan, Mercedes (5 December 2018). "Sixteen South Announces 'Lily's Driftwood Bay' Sales, New Sales Manager". Animation Magazine. Retrieved 9 May 2019.
- ^ "ITVBe debuts new pre-school block with Pip Ahoy!". TBI Vision. 4 September 2018. Retrieved 9 May 2019.
- ^ "ITV revives The Sooty Show". Playback. Retrieved 8 March 2019.
- ^ "Cloudco secures raft of TV deals for Claude". Playback. Retrieved 31 May 2019.
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