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Sony SAB

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Sony Sab
CountryIndia
HeadquartersMumbai, Maharashtra
Programming
Language(s)Hindi
Ownership
OwnerSony Pictures Networks

Sony SAB (formerly SAB TV) stylised as SONY SAB is an Indian pay television channel owned by Sony Pictures Networks and specialising in comedy shows and soap operas. [2]

History

Sony SAB was launched as SAB TV by the Sri Adhikari Brothers (thus the acronym) on 23 April 2000. At first it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[3][4] and rebranded it as Sony SAB, with a new focus on general entertainment[5] and eventually turning itself into a youth channel. In 2008, Sony Sab changed its appeal to being a Hindi-language generalist network.[6]

The high-definition feed of the channel was launched on 5 September 2016.[7]

Taarak Mehta Ka Ooltah Chashmah is its longest running and one of its flagship shows which has been on air since 2008.[8]

Programming

Main article: List of programs broadcast by Sony SAB

References

  1. ^ Sony SAB launches brand campaign that signifies new tagline- Khushiyon Wali Feelings Retrieve on 11 July 2019
  2. ^ "Will Sony SAB's rebranding efforts pay off? - The Financial Express". www.financialexpress.com. 29 July 2019.
  3. ^ "Adhikaris sell SAB TV brand to Sony for $13 m". The Financial Express (India). 14 March 2005.
  4. ^ indiantelevision.com Team (11 May 2005). "Smart Buy: Making of the Sony-Sab deal". Indiantelevision Dot Com.
  5. ^ "SAB TV shifts from pure comedy to general entertainment". 28 October 2005. Retrieved 14 January 2018.
  6. ^ Mohanty, Meera (30 August 2008). "SAB to reposition itself as family-oriented comedy channel". Retrieved 17 October 2018.
  7. ^ "SAB HD to launch on 5 September". TelevisionPost.com. Archived from the original on 2 September 2016. Retrieved 24 July 2017.
  8. ^ "Taarak Mehta Ka Ooltah Chashmah: It's been 10 years, 2500 episodes but Tapu Sena, Gokuldham members feel like it's just the beginning". Mumbai Mirror.


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