|Founder||MLB Advanced Media|
|Headquarters||Chelsea Market, Manhattan, New York, United States|
Number of employees
BAMTech Europe (JV) (50%)|
Bamtech, LLC, doing business as BAMTech Media (stylized as BAMTECH), is a technology subsidiary of The Walt Disney Company located in Manhattan, New York City. It was established in 2015 as a spin-off of MLB Advanced Media—the digital media arm of Major League Baseball, focused on providing streaming video technology, particularly for over-the-top content (OTT) services. The company's major clients include the NHL, HBO (for its HBO Now service), the PGA Tour, Riot Games, WatchESPN, PlayStation Vue, WWE Network and TheBlaze.
It was majority owned by MLB Advanced Media (which is, in turn, a consortium of MLB's principal team owners), with a one-third minority stake held by The Walt Disney Company, and a minority stake held by the National Hockey League. In August 2017, Disney announced its intent to increase its stake to a 75% controlling stake for $1.58 billion. The deal was approved by regulators in September 2017.
BAMTech was founded in February 2015 through MLB Advanced Media, spinning-out its streaming technology business into a separate company with outside investors. The formation of the company was approved by MLB Advanced Media's board of directors on August 13, 2015. Under the plan, MLB-specific properties (such as MLB.com) would remain under league control. In August 2016, The Walt Disney Company acquired a 1/3 stake in the company for $1 billion, with an option to acquire a majority stake in the future.
On November 1, 2016, BAMTech announced a partnership with Discovery Communications to form a European joint venture known as BAMTech Europe. Its first client is Eurosport, the pan-European rights holder of the Olympic Games beginning 2018. The following month, Riot Games announced a deal with BAMTech for the company to distribute and monetize broadcasts of professional competitions in its multiplayer video game League of Legends through 2023. BAMTech will pay Riot at least $50 million per-year, and split advertising revenue.
On February 21, 2017, Michael Paull was named BAMTech's CEO. On August 8, 2017, Disney announced that it would increase its ownership in the company to a 75% controlling stake for $1.58 billion. Disney also reiterated its plan to launch an ESPN-branded over-the-top service in early-2018 followed by a Disney-branded direct-to-consumer streaming service in 2019.
The company formally launched a website and corporate identity in September 2017. On November 7, 2017, BAMTech acquired the Manchester-based software firm Cake Solutions. As part of the corporate re-structuring, former director of Cake Solutions, Ian Brookes departed the company. Bamtech named Kevin Swint as senior vice president and general manager of the Disney forthcoming streaming service in January 2018 with Agnes Chu as programming executive.
- Spangler, Todd (February 21, 2017). "MLB, Disney Tap Amazon's Michael Paull as CEO of BAMTech Streaming Venture". Variety. Penske Media Corporation. Retrieved August 17, 2017.
- BARNES, Brooks; KOBLIN, John (2017-10-08). "Disney's Big Bet on Streaming Relies on Little-Known Tech Company". The New York Times. Retrieved 2018-03-09.
- Spangler, Todd (August 8, 2017). "Disney to End Netflix Deal, Sets Launch of ESPN and Disney-Branded Streaming Services". Variety. Penske Media Corporation. Retrieved August 9, 2017.
- Spangler, Todd (December 9, 2014). "HBO CTO Otto Berkes Resigns After Network Enlists MLB to Build OTT Platform". Variety. Penske Media Corporation. Retrieved August 9, 2017.
- Munson, Ben (September 20, 2017). "Disney gets OK from FTC for $1.58B BAMTech buy". Variety. Penske Media Corporation. Retrieved September 20, 2017.
- Eggerton, John (September 20, 2017). "Feds OK Disney's BAMTech Buy". Variety. Penske Media Corporation. Retrieved September 20, 2017.
- Ben Popper. "The Change Up: How baseball's tech team built the future of television". The Verge. Vox Media.
- "MLB considers spinning off its powerful streaming business". The Verge. Vox Media. Retrieved August 4, 2015.
- Ben Rains (2016-07-01). "Disney Prepares To Adapt To Cord Cutters With New MLBAM Deal". Sporttechie.com. Retrieved 2018-03-09.
- "Discovery, MLB's Streaming Business Partner to Launch BAMTech Europe". The Hollywood Reporter. Eldridge Industries. Retrieved November 1, 2016.
- "League of Legends' maker inks rich broadcast contract, with an eye on premium content". Polygon. Vox Media. Retrieved December 18, 2016.
- "'League of Legends' E-Sports Contests Lure Newest Fan: Major League Baseball". The Wall Street Journal. News Corp. Retrieved December 18, 2016.
- Todd Spangler (2017-02-21). "MLB, Disney Tap Amazon's Michael Paull as CEO of BAMTech Streaming Venture". Variety. Retrieved 2018-03-09.
- "Marvel and Star Wars films will ditch Netflix for Disney's own service". CNET. CBS Interactive. Retrieved 2017-09-07.
- "BAMTech Gets a Website, Logo". Multichannel News. NewBay Media. Retrieved 2017-11-06.
- Evison, Peter. "Cake Solutions Joins BAMTECH Media". Cake Solutions. Retrieved 2017-11-14.
- Jarvey, Natalie (January 19, 2018). "BAMTech Taps Apple Veteran to Lead Disney OTT". The Hollywood Reporter. Prometheus Global Media. Retrieved March 9, 2018.