Galaxy Unpacked
 | A major contributor to this article appears to have a close connection with its subject. (July 2021) |
| Galaxy Unpacked | |
|---|---|
| Frequency | Typically twice a year |
| Inaugurated | 2009 |
| Most recent | August 10, 2022 |
| Organized by | Samsung Mobile |
| Website | www |
Galaxy Unpacked is a half annual event held by Samsung Electronics where it showcases new devices including smartphones, tablets, and wearables. It was first held in June 2009 at the CommunicAsia event at the Singapore Expo in Singapore, and is now most frequently held in Barcelona and New York City.
The event includes keynote presentations for product launches,[1] delivered by company management figures. Attendees can visit exhibits and have hands-on experiences of the products in demonstration zones.[2] Live broadcasts of Samsung Unpacked feature a piece of pre-roll music from the Samsung Galaxy franchise, often a customized version of "Over the Horizon", and a repeated animation.[3]
In August 2020, due to the COVID-19 pandemic, Samsung held the event virtually to launch of its Galaxy Note20 series of devices. It was broadcast live from their headquarters in Suwon, South Korea, and drew 56 million accumulated views.[4]
Product launches
References
- ^ "How Samsung Unpacked Engaged Viewers Live and Virtually". www.eventmarketer.com. Retrieved 2021-04-20.
- ^ "StackPath". www.bizbash.com. Retrieved 2021-04-20.
- ^ Samsung Mobile Unpacked 2015 event (Full Live Stream), retrieved 2022-04-05
- ^ August 2020, Balakumar K. 06. "Samsung Unpacked event had double the viewership of the Oscars". TechRadar. Retrieved 2021-04-20.
{{cite web}}: CS1 maint: numeric names: authors list (link)
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