Queensway (formerly Queen's Road) is a bustling cosmopolitan street in Bayswater, an area of west London. It is home to Whiteleys, many restaurants (especially Chinese and Middle Eastern), cafés, pubs, souvenir shops and a few high-street retail chains. Queensway and Westbourne Grove are identified in the London Plan as one of 35 major centres in Greater London. The street is numbered the B411 in the British road numbering scheme.
Bayswater and Lancaster Gate were first developed as residential suburbs of London in the early 19th century. Bayswater Road, for example, the road at the Bayswater southern end (Bayswater Road) was already a long-established route across the countryside, and a road roughly following the present Queensway can be seen on early maps running north from Bayswater Road across fields under the name of Black Lion Lane. It was subsequently renamed Queen's Road in honour of Queen Victoria, who had been born at nearby Kensington Palace: a name, however, which somewhat lacked distinctiveness, for this reason the present name of Queensway was eventually substituted.
Near the northern end of the street is Whiteleys shopping, on the site of London's first department store, opened by William Whiteley in 1867. The store was awarded a Royal Warrant by Queen Victoria in 1896. The facade of the current building is from 1911, but the building itself was demolished and rebuilt in 1989.
In recent years, Queensway has become a centre for the entertainment and leisure industry in London. London's biggest ice rink, the Queen's Ice & Bowl in Queensway was recently renovated after investment and development by Robert Bourne (developer) and Bourne Capital. This has led the way for further developments in the area's entertainment and leisure industry. Queensway's retail industry is also booming with the famous Queensway Market showing significant growth in recent years.
It is reported that a wealthy Brunei family, in conjunction with Meyer Bergman and others, has acquired a large part of Queensway, which is bordered by the more prestigious Notting Hill and Kensington areas, in order to redevelop it. The purchases include the Queensway Estate, location of the ice skating rink and Queensway Market, and the Whiteley's shopping centre which was purchased from Standard Life Investments.
Paddington station (a westbound terminus and set of tube stations), Royal Oak, Westbourne Park, and Notting Hill Gate stations are well within a kilometre.  A c. 1916 oil painting of Bayswater tube station, when known as Queens Road (Bayswater), by Walter Sickert features a man seated in a recess and an arrangement of colourful advertisements which appealed to its buyer in 1919.
- Mayor of London (February 2008). "London Plan (Consolidated with Alterations since 2004)" (PDF). Greater London Authority. Archived from the original (PDF) on 2 June 2010.
- Brunei family’s secret £500m swoop on Queensway by Suzie Neuwirth, City A.M., 16 September 2013. Retrieved 16 September 2013. Archived 16 September 2013 at WebCite
- Whiteleys’ new owners reveal £1bn masterplan for Queensway by Mira Bar-Hillel & Jonathan Prynn, London Evening Standard, 16 September 2013. Retrieved 16 September 2013. Archived 16 September 2013 at WebCite
- "Hotels Near Paddington Station - Queens Park Hotel". www.queensparkhotel.com. Retrieved 18 January 2016.
- Queens Road Station, Bayswater Walter Richard Sickert (1860 - 1942), The Courtauld Institute of Art website — artandarchitecture.org.uk. Retrieved 2018-03-12.