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Trump 101
The book's title and authors are written on a black background, with a small portrait image of Trump above the letter "u" in the title.
Book cover
AuthorDonald Trump (credited)
Meredith McIver (ghostwriter)
Audio read byAlan Sklar
LanguageEnglish
SubjectBusiness
PublisherWiley
Publication date
2006
Publication placeUnited States
Media typePrint (hardcover)
Pages208
ISBN978-0-470-04710-1
OCLC803033282
WebsiteOfficial website

Trump 101: The Way to Success is a book credited to Donald Trump and written by ghostwriter Meredith McIver. The first edition was published in hardcover format by Wiley in 2006. The book contains twenty-four chapters imparting advice on business acumen with quotations included from Trump.[1] The authors caution the reader about the inherent risks seen in business deals,[2] and advise individuals to promptly deal with conflicts.[3] Trump recommends other books including The Art of War and The Power of Positive Thinking,[4][5][6] as well as his company Trump University.[7]

Trump discussed the writing process for Trump 101 in a deposition during his lawsuit against The New York Times journalist Timothy O'Brien regarding his work about Trump, TrumpNation.[8][9][10] When questioned under oath by a lawyer, Trump asserted he had been unaware of mistakes his ghostwriter made about his debt in Trump 101, because he had read the book "very quickly" before publication.[8][9][10]

Booklist acknowledged the work served a public relations function for Trump, and concluded it contained some useful advice.[1] Other reviews pointed out quotes from the book which were seen as sexist.

Contents

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Trump 101: The Way to Success is a book imparting advice and motivation about Trump's business acumen.[1] The book is split into approximately twenty sets of aspirational genres, including: advising the reader to strive to better themselves, recognizing the right business opportunities when they come along, trying new things, the art of negotiation, how to gain wisdom from one's intuition, learning from failures, maintaining a sense of motivation, keeping lofty goals, and dropping efforts which do not give one passion.[1] The authors caution about the element of risk during investing, "Frequently, the risk will be well worth the gamble, but sometimes it will be more than you can afford".[2] The book advises to deal with conflict prior to issues developing into larger problems.[3] Readers are told they should practice taking onus for oneself for difficulties quickly after they ensue.[11] The work criticizes those who constantly blame others for their problems.[12]

Trump 101 recommends the reader gain wisdom from other books including writings from Albert Einstein and Ralph Waldo Emerson, The Art of War by Sun Tzu, Norman Vincent Peale's The Power of Positive Thinking, The Last Lion: Winston Spencer Churchill by William Manchester, and Trump's own autobiography.[4][5][6] The book suggests individuals describe their thoughts to others during business dealings in a clear and cogent manner.[13] Trump's views of attractiveness are quoted in the book, and he expounds on various types of beauty,[14][15][16] saying, "Beauty and elegance, whether in a woman, a building, or a work of art, is not just superficial or something pretty to see."[17][18][19] Trump is also quoted in the book saying he is skilled at predictions of where the real estate market is going.[20] Trump defends his desire to give individuals an education to improve their lives and touts his company Trump University.[7]

Composition and publication

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Donald Trump in 2008

Meredith McIver was the ghostwriter on Trump 101 and other books credited to Trump; she was described by the Trump Organization as "an in-house staff writer" for the company.[21][22][23] McIver worked with Trump on writing content for Trump University.[24] Trump University subsequently held the copyrights to Trump 101: The Way to Success.[25][11][3] Other books credited to Trump and written by McIver include Trump: How to Get Rich (2004), Trump: Think Like a Billionaire (2005), Trump Never Give Up (2008), and Think Like a Champion (2009).[26][27][28] In a 2007 lawsuit against The New York Times journalist Timothy O'Brien regarding his work about Trump, TrumpNation, Trump discussed the ghostwriting aspect of Trump 101 and How to Get Rich.[8][9][10] During a deposition as part of the lawsuit Trump brought, he placed the fault with McIver for mistakes in both books.[8][10][29] Trump asserted that the book's figure of his debt, $9 billion,[8] was inaccurate, and that he was unaware of the matter after reading the book McIver presented to him, admitting: "I read it very quickly. I didn't see it. I would have corrected it, but I didn't see it."[9][10] Trump said to the questioning lawyer, that he told McIver about the mistake she wrote in the book published under his name: "I told the book writer about it, and she obviously put it in again. She probably forgot. I would love you to question her about it."[8][10]

The book was first published in hardcover format in 2006 by Wiley.[30] An audiobook was released in 2006 by Tantor Media, read by voice actor Alan Sklar.[31] Wiley published the book again in print and in e-book format in 2007.[32][33][34] Additional language editions were published in 2007 including Chinese,[35] Turkish,[36] Italian,[37] Korean,[38] and Japanese.[39] The audiobook was again released in 2008.[40] An additional version of the audiobook was released in 2010.[41] The book was published in Polish in 2017.[42] In 2016, Trump reported earnings of less than US$200.00 from the book.[43][44][45]

Reception

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Writing for Booklist, Mary Whaley characterized the book as "clearly a high-profile public-relations effort".[1] Whaley acknowledged, "Trump's insight and business principles offer valuable lessons."[1] Bustle wrote critically of Trump's views on women espoused in quotations in the book, placing a quote from the book at spot number one among a list of quotes the publication deemed sexist uttered by the individual,[46] In another article for Bustle, Kendyl Kearly wrote of the same quote, "[Trump] made it clear that women have a dollar amount just like a fine Renoir or constructing Trump Towers. He probably wants to put the pageant winners in the bank or in a museum."[47] Another quote from the book is listed as second by Nina Bahadur of HuffPost on a list of "outrageous things Trump has said about women".[17]

References

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  1. ^ a b c d e f Whaley, Mary (November 15, 2006), "Trump 101: The Way to Success", Booklist, American Library Association, retrieved June 21, 2017
  2. ^ a b Shafer, Jack (December 7, 2016), "America's First Real Estate Presidency", Politico, retrieved June 21, 2017
  3. ^ a b c Hohmann, James (October 21, 2016), "The Daily 202: Barack Obama is coming to a TV near you", The Washington Post, retrieved June 21, 2017
  4. ^ a b Fisher, Marc (July 17, 2016), "Donald Trump doesn't read much. Being president probably wouldn't change that.", The Washington Post, retrieved June 21, 2017
  5. ^ a b Dicker, Rachel (June 1, 2016), "10 Books Donald Trump Loves – Ever wondered what Donald Trump reads?", U.S. News & World Report, retrieved June 21, 2017
  6. ^ a b Metcalf, Stephen (May 1, 2016), "Donald Trump, Baby Boomer", Slate, retrieved June 22, 2017
  7. ^ a b Baram, Marcus (May 6, 2011), "Trump's 'University' Accused Of Scamming Customers", The Huffington Post, retrieved June 22, 2017
  8. ^ a b c d e f Fahrenthold, David A. (July 20, 2016), "Melania Trump's speechwriter was also blamed for inserting errors in Donald Trump's books", The Washington Post, retrieved June 21, 2017
  9. ^ a b c d Linkins, Jason (November 3, 2016), "Does Donald Trump Read Good, Or Nah? An exploration.", The Huffington Post, retrieved June 21, 2017
  10. ^ a b c d e f Carton, Bruce (July 21, 2016), "Ceresney flashback: Deposing 'The Donald' in 2007", Compliance Week, archived from the original on December 4, 2017, retrieved June 21, 2017
  11. ^ a b Kaczynski, Andrew (October 20, 2016), "Trump's advice in 2007 book: 'Accept blame' for 'painful defeats'", CNN, retrieved June 21, 2017
  12. ^ O'Neil, Luke (October 18, 2016), "Nine Years Ago, Trump Quite Literally Opposed Blaming Others for His Problems", Esquire, retrieved June 21, 2017
  13. ^ Frank, T.A. (February 27, 2017), "Trumpled – Is Donald Trump losing his juice? – The president will address Congress for the first time from an unusual position: humbled.", Vanity Fair, retrieved June 21, 2017
  14. ^ Lewis, Martin (February 28, 2016), "Trump To Go Veep-Hunting At Starry Oscar Party!", Slate, retrieved June 22, 2017
  15. ^ Vale, Paul (August 20, 2015), "Trump Warns Pope Not To Criticise Capitalism, Will Remind Francis 'Isil Wants To Get You'", The Huffington Post, retrieved June 22, 2017
  16. ^ Vale, Paul (August 19, 2015), "Donald Trump Is 'America's Le Pen'. How Watchers Around The World Are Explaining 'The Donald'", The Huffington Post, retrieved June 22, 2017
  17. ^ a b Bahadur, Nina (October 10, 2016), "Women: 18 Real Things Donald Trump Has Actually Said About Women – Yes, this man is running for president.", The Huffington Post, retrieved June 21, 2017
  18. ^ Stern, Marlow (August 8, 2015), "Donald Trump's Gross History of Misogyny: From Rosie O'Donnell to Megyn Kelly", The Daily Beast, retrieved June 22, 2017
  19. ^ Crawford, Hillary E. (March 1, 2016), "5 Accidentally Feminist Donald Trump Quotes That You Might Just Agree With", Bustle, retrieved June 22, 2017
  20. ^ Kaczynski, Andrew (August 23, 2016), "Politics: Trump Often Claimed To Be 'The Largest Real Estate Developer In New York.' He Isn't.", BuzzFeed News, retrieved June 21, 2017
  21. ^ Nuzzi, Olivia (July 20, 2016), "Forever Young: Two Days, Six Lies, and Trump's Third Wife – At RNC 2016, the Donald Trump campaign did an impressive job of making a bad situation—Melania's plagiarized speech—much, much worse.", The Daily Beast, retrieved June 21, 2017
  22. ^ Bhattacharjee, Riya (July 20, 2016), "Meredith McIver, Melania Trump's RNC Speechwriter, Hails from San Jose", NBC Bay Area, retrieved June 21, 2017
  23. ^ Otis, Ginger Adams (July 20, 2016), "Donald Trump staff writer Meredith McIver who apologized for Melania's plagiarism scandal is a registered Democrat", New York Daily News, archived from the original on May 3, 2017, retrieved June 21, 2017
  24. ^ Severns, Maggie (March 3, 2016), "Tales from the Trump University legal vault", Politico, retrieved June 22, 2017
  25. ^ Stern, Grant (February 28, 2016), "Trump University Sued Disgruntled Former Students For Leaving Negative Consumer Reviews, And Lost", PINAC News, retrieved June 22, 2017
  26. ^ Revesz, Rachael (July 20, 2016), "Meredith McIver: The mystery of the Trump employee behind Melania's plagiarised RNC 2016 speech", The Independent, retrieved June 22, 2017
  27. ^ Dale, Michael (July 21, 2016), "Trump Speechwriter Meredith McIver Was Once a Broadway Baby", Broadway World, retrieved June 22, 2017
  28. ^ "Donald Trump likes to send notes to editors, compare bestseller stacks", Los Angeles Times, April 11, 2011, retrieved June 22, 2017
  29. ^ Rudin, David (July 21, 2016), "The Meredith McIver mystery: Don't listen to the rumours, the Trump speechwriter is a real person", National Post, retrieved June 22, 2017
  30. ^ Trump, Donald J.; McIver, Meredith (2006), Trump 101: The Way to Success, Wiley, ISBN 978-0-470-04710-1
  31. ^ OCLC 78218866
  32. ^ OCLC 803033282
  33. ^ OCLC 897554184
  34. ^ ASIN B000YHD4ZC
  35. ^ OCLC 214279745
  36. ^ OCLC 283800723
  37. ^ OCLC 948734092
  38. ^ OCLC 166275248
  39. ^ OCLC 974674024
  40. ^ OCLC 285382514
  41. ^ OCLC 689075417
  42. ^ OCLC 979156714
  43. ^ Thielman, Sam; Rushe, Dominic; Gabbatt, Adam (July 22, 2015), "Donald Trump is already president – of 457 firms, campaign filings reveal", The Guardian, retrieved June 22, 2017
  44. ^ Wu, Huizhong (July 22, 2015), "These 70 businesses earn less than $201 each for Donald Trump", Mashable, retrieved June 22, 2017
  45. ^ O'Connor, Brendan (May 18, 2016), "Look at All the Books Donald Trump Has "Written" That Nobody Is Buying", Gawker, retrieved June 21, 2017
  46. ^ Barbato, Lauren (June 16, 2015), "5 Sexist Donald Trump Quotes About Women That Perfectly Prove That This Guy Should Not Be President, Ever, Under Any Circumstances", Bustle, retrieved June 21, 2017
  47. ^ Kearly, Kendyl (July 1, 2015), "10 Donald Trump Quotes About Women That Help Explain Why NBC Gave Him The Boot", Bustle, retrieved June 21, 2017
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