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Vivo (technology company)

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Vivo
Native name
维沃移动通信有限公司
Company typeSubsidiary
IndustryConsumer electronics
Founded2009; 15 years ago (2009)
FounderShěn Wěi (沈炜)
Headquarters
Dongguan, Guangdong
,
China
Area served
Worldwide
Key people
Shěn Wěi
(President and CEO)
ProductsSmartphones, Smartphone Accessories, Software, and Online Services
ParentBBK Electronics
WebsiteVivo Global
Vivo China
vivo 维沃
Simplified Chinese维沃移动通信有限公司
Traditional Chinese維沃移動通信有限公司
Literal meaningVivo Mobile Communications Co., Ltd.
Transcriptions
Standard Mandarin
Hanyu PinyinWéiwò Yídòng Tōngxìn Yǒuxiàn Gōngsī

Vivo is a Chinese multinational technology company that designs, develops, and manufactures smartphones, smartphone accessories, software, and online services. It was founded in 2009 in Dongguan, Guangdong as a sub-brand of BBK Electronics. The brand focuses on providing a high quality audio experience for users by utilising Hi-Fi chips in its smartphones.[1] Software developed by the company includes the Vivo App Store, iManager, and a proprietary Android-based operating system called Funtouch OS.

In 2012 Vivo released the X1, at the time the world’s thinnest smartphone.[2] The X1 was also the first Vivo phone to use a Hi-Fi chip, developed by American semiconductor company Cirrus Logic.[3] Vivo followed this up in 2013 by releasing the world’s first 2k-resolution screen phone, the Xplay3s.[4] Other popular phones in the Vivo lineup include the X5Pro, the X5Max, and the Xshot.

Quickly becoming a major player in the smartphone industry, Vivo joined the ranks of the top 10 smartphone makers in the first quarter of 2015 with a global market share of 2.7%.[5] With research and development centers in Shenzhen and Nanjing, the company employed 1,600 R&D personnel as of January 2016.[6]

Products

Vivo’s product offerings are composed of three series of smartphones all targeted at middle to upper-income white collar professionals and students living in urban areas. The X series is the company’s premium series of smartphones. Launched in December 2015, its newest addition, the Vivo X6, packs a 1.7 GHz octa-core MediaTek MT6752 processor and comes with 4GB of RAM.[7]

The V series represents a mid-level offering, combining solid specs with an attractive price tag. In July 2015 Vivo launched the V series to much fanfare in the Indian market by introducing the V1 and V1 Max.[8] The V1 sports a 64-bit quad-core Snapdragon 410 processor, 2GB of RAM, and 5-inch HD display. A slightly more powerful version of its cousin, the V1 Max boasts a 5.5-inch display and an upgraded 1.4 GHz octa-core Snapdragon 615 processor.[9]and now its latest smart phone in this v series is v3 and v3 Max.v3 Max is one of its best selling phone of the Vivo brand.

On the lower end of the spectrum, Vivo’s Y series is targeted at more price-conscious consumers. Vivo’s newest offering in the Y series is the Y55l, released in october,2016. With slightly reduced specs, the Y55l still comes loaded with Vivo’s Funtouch OS and a host of smart features designed to make users’ lives easier such as Smart Wake, Smart Click, and Smart Beauty Mode and it is sporting Qualcomm snapdragon 430 a octa core chipset.[10]

Vivo also produces the XE800 headphone series, a set of Hi-Fi-compatible headphones intended for use with all Vivo smartphones.[11]

Corporate Identity

Brand Growth

Registered for the first time in 2009, Vivo has since become registered in over 100 countries around the world. Vivo began its international expansion in 2014 when it entered the Thai market.[12] The company quickly followed this up by launching in India, Malaysia, Indonesia, Vietnam, Myanmar, and the Philippines.[13][14][15]

Brand Competitive Advantages

Vivo has two primary features which it deems competitive advantages that set it apart from other brands in the industry: Hi-Fi and Smart.

Hi-Fi stands for High-Fidelity. As the first brand in the world to introduce Hi-Fi sound quality in its smartphones with the creation of the X1, Vivo has demonstrated a commitment to Hi-Fi in all subsequent generations of its phones. In 2011 Vivo established a Hi-Fi professional-grade audio lab in Shenzhen, Guangdong, China[16] to continue research on the merging of smartphone technology and Hi-Fi sound.

Smart is an intuitive, interactive system connecting you and your phone. Created with the software and hardware in mind, Smart makes navigating your phone a breeze. It is a technology that knows what you need and want. Smart is your technology understanding you. Vivo’s android-based operating system, Funtouch OS, contains many Smart features developed exclusively for Vivo phones including Smart Click, Smart Wake, Super Screenshot, Single-Hand Mode, Photo Beautification Tools and many more.[17]

Advertising Campaigns

In 2014 Vivo and MTV Music Television established a comprehensive strategic cooperative partnership working together to support Chinese artists in their attempts to win the MTV EMA award.[18] As a sponsor of the MTV New Pie, a program aimed at cultivating new local musical talent, Vivo was able to showcase its brand and product line while supporting homegrown musical talent. Vivo also sponsors the Urban Zone and K Wave produced by MTV China.

In 2015 Vivo was able to shoot for the stars by partnering with 20th Century Fox’s blockbuster hit “The Martian”. In addition to co-producing a hugely successful TV spot, the two brands teamed up to send three lucky promotion winners to Cape Canaveral, Florida to visit the NASA training center.[19] The Vivo Indonesia branch of this campaign was dubbed the Vivo SpaceXperience.[20]

In October 2015 Vivo became the official sponsor of the Indian Premier League (IPL), the highest level professional cricket league in India, stealing the title sponsorship position from Pepsi.[21] From 2015 through 2017 Vivo and the IPL have agreed to cooperate extensively in terms of sports events, media exposure and marketing campaigns. Alex Feng, CEO of Vivo India remarked about the partnership “This investment reiterates how important the Indian market is for us and we are confident that Vivo will get returns from our investment in IPL, and that this association will further advance our ‘Love India, Love Vivo’ initiative.”[22]

References

  1. ^ http://www.soomal.com/doc/10100006315.htm
  2. ^ Vivo X1 arrives: world's new thinnest smartphone is also a joy for Hi-Fi enthusiasts
  3. ^ Vivo X1 arrives: world's new thinnest smartphone is also a joy for Hi-Fi enthusiasts
  4. ^ Vivo officially unveils the Xplay 3S, the world’s first ‘2K’ smartphone
  5. ^ Top 10 smartphone makers in Q1 2015: Sony and Microsoft drop out of the picture, Chinese phone makers take over
  6. ^ Vivo Global Website About Page
  7. ^ Vivo X6
  8. ^ Vivo announces new V1 and V1 Max smartphones in India
  9. ^ Vivo V1 & V1 Max Launched In India: Price, Specs & Features
  10. ^ Vivo Global Website Y51
  11. ^ Vivo Global Website XE800
  12. ^ Vivo Enters Thailand, Gunning for Overseas Markets
  13. ^ Vivo Mobile enters Myanmar market
  14. ^ Chinese smartphone maker Vivo Mobile set to enter India, to launch X5Max on Dec 15
  15. ^ Vivo Officially Launches Brand and X5Pro in Malaysia
  16. ^ Vivo Global Website About Page
  17. ^ Vivo Funtouch OS Website (Chinese version)
  18. ^ MTV China Website
  19. ^ NASA X Vivo: Astronaut Training Program 3min Full ver.
  20. ^ Vivo Meets the Martian
  21. ^ VIVO bags IPL title sponsorship for two years
  22. ^ Vivo Formally Announces Partnership With BCCI as IPL Sponsor

23. https://www.prlog.org/12559177-vivo-mobile-launches-v3-and-v3max-smartphones-in-india.html

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