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ZuiTube was a free, kid-appropriate online video destination, that uses KidZui’s catalogue of kid-friendly video content, allowing kids to freely enjoy online video with the YouTube-like engagement. Setting ZuiTube.com apart from other kid-friendly video destinations is an intuitive user interface designed for children and a library of nearly 60,000 parent and teacher approved videos. ZuiTube.com offered parents and kids a video-driven destination that provides access to KidZui’s over 2 million kid-safe games, websites and videos.
ZuiTube.com provided a content experience for children with advanced functionality including a “Play All” mode that allows kids to watch all videos within a specific channel without interruption, as well as an “auto complete” search feature with smart-type that optimizes results based on popularity, or “Kid Rank.” In addition to the catalogue of videos, ZuiTube.com also offered KidZui-user-generated video channels as an opportunity for kids to both enjoy and express themselves within KidZui’s community of users.
As of July 2016, the domain name is no longer registered and the app has been pulled from the iOS app store.
History and development
KidZui was started in 2006 by Vidar Vignisson, Cliff Boro and Thomas Broadhead, who set out to build an easy-to-use children’s browser with access to a large and diverse set of online content and activities.
ZuiTube.com launched in August 2009.
The website launch was followed by the release of the ZuiTube App, that allows kids ages 3–12 and their families to freely enjoy mobile video with the YouTube-like experience on the iPhone and iPod Touch.
In 2007, KidZui hired Deanne Kells, a former Vice President and Editor in Chief from Leapfrog, to establish the content guidelines and a process for reviewing and approving content. Kells used childhood developmental principles to form a content screening protocol where content is first determined to be appropriate for children, and then classified by age for developmental level and reading ability.
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