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6'eren

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6'eren
CountryDenmark
Broadcast areaDenmark
Ownership
OwnerWarner Bros. Discovery EMEA
(Warner Bros. Discovery)
Sister channelsKanal 4
Kanal 5
Canal 9
History
Launched1 January 2009 (2009-01-01)
ReplacedSBS Net
Links
WebsiteOfficial website
Availability
Terrestrial
BoxerChannel 10

6'eren is a Danish subscription television channel operated by Warner Bros. Discovery EMEA. It replaced SBS Net on 1 January 2009.

The channel's target audience is males, branding itself with the slogan "Denmark's got a new TV Channel - and it's for men" (Danmark har fået en ny TV-kanal, og den er for mænd). The channel also shows La Liga and FA Cup football. Matches involving Swansea City during the 2013–14 Premier League season, were extensively shown on the channel due to Michael Laudrup's time at the club as manager.

Like other terrestrial services distributed in Denmark, 6'eren does not interrupt shows with commercials.

6'eren is distributed through terrestrial, satellite and cable and is available to approximately 75% of all Danish households.

History

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The origin of the channel dates back to a 2006 decision taken by SBS. In March of that year, it was announced that TVDamnark would be replaced by a new channel, Kanal 4, aimed at a female demographic.[1] Due to concerns from SBS over the introduction of digital terrestrial television in Denmark,[2] SBS announced that the terrestrial broadcast of Kanal 4 was a temporary measure, and that a new channel would take place the terrestrial transmitter network effective 1 January 2007.[1]

The new channel, SBS NET, was aimed at the 21-50 demographic targeting male viewers more than females, in contrast to Kanal 4, its predecessor. By inheriting the terrestrial network it was the SBS channel with the highest penetration rate in Denmark (75% of households).[3] As with Kanal 4, SBS NET inherited the morning block of cartoons and the local news services from TVDanmark.[4]

Logos

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  • 6'eren first logo from 2009 to 2015
    6'eren first logo from 2009 to 2015
  • 6'eren second logo from 2015 to 2024
    6'eren second logo from 2015 to 2024

Sports rights

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Football

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References

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  1. ^ a b Ny kanalstrategi for SBS TV – TV Danmark ændres til Kanal 4 og Kanal 5 opruster, Dansk Radio TV Nyt, 16 March 2006
  2. ^ "Leksikon: Kanal 4 - Mediefonen - TV Today and Tomorrow". Archived from the original on 27 September 2015. Retrieved 2 February 2010.
  3. ^ Priser 2007
  4. ^ SBS NET - en del af SBS TV
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