Environmental graphic design
Environmental graphic design (EGD for short), more recently (2013) being called "Experiential Graphic Design", is a design profession embracing many design disciplines including graphic design, architecture, industrial design and landscape architecture. Practitioners in this field are concerned with the visual aspects of wayfinding, communicating identity and brands, information design, and shaping a sense of place.
Some examples of work produced by environmental (or experiential) graphic designers include the design and planning of sign programs, wayfinding consulting, exhibit and interpretive design, entertainment environments, retail design, information design including maps, as well as memorial and donor recognition programs.
The word environmental refers to graphic design as part of creating the built environment, not to the natural environment or environmental engineering. Because of the confusion between the two (built environment vs. natural environment), the name of this discipline is being replaced with "Experiential Graphic Design".
The SEGD organization (Society for Experiential Graphic Design, Formerly Society for Environmental Graphic Design), founded in 1973, has over 1000 members including international members and trade/vendor members. Credentialing for EGD practitioners generally involves achieving a Bachelor's degree education level in one of the allied design professions (graphic design, industrial design, architecture, interior design, etc.) and the practice in a firm or organization where this work is performed. Currently no certification exists in this profession.
- http://www.segd.org/about/what_egd.html, accessed July 23, 2006
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