Phoenix Television

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This article is about a television station in China. For the European broadcaster, see Phoenix (German TV station).
Phoenix Satellite Television Holdings Limited (ifeng)
鳳凰衛視控股有限公司
Company typeTelevision network,
Satellite television and
Cable television
IndustryBroadcasting & Cable TV
Founded1996
HeadquartersTai Po, New Territories, Hong Kong, China
Key people
LIU Changle (Chairman and Chief Executive Officer),
CHUI Keung (Deputy Chief Executive Officer, Chief Compliance Officer),
WANG Ji Yan (Executive Vice President)
ProductsTelevision content, Television programming
RevenueHK$1,530,505,000 (2009)[1]
HK$325,110,000 (2009)[1]
HK$299,746,000 (2009)[1]
Websitewww.ifeng.com
Phoenix Chinese Channel
CountryHong Kong
Ownership
OwnerPhoenix Television
Phoenix Chinese Channel
Traditional Chinese鳳凰衛視中文台
Simplified Chinese凤凰卫视中文台
Hanyu PinyinFènghuáng Wèishì Zhōngwén Tái

Phoenix Satellite Television Holdings Ltd or Phoenix Television (Traditional Chinese: 鳳凰衛星電視; Simplified Chinese: 凤凰卫星电视; Hanyu Pinyin: Fènghuáng Wèixīng Diànshì) (SEHK: 2008) is a Hong Kong-based Mandarin Chinese and Cantonese (Yue Chinese) television broadcaster that serves the Chinese mainland and Hong Kong along with other markets with substantial Chinese viewers. It has 6 different television channels including Phoenix InfoNews Channel, Phoenix Chinese Channel, Phoenix Movie Channel, Phoenix Hong Kong Channel, etc. Phoenix Television provides news, information, entertainment programmes. It has a good relationship with the People's Republic of China government.[according to whom?] It is one of the few privately owned broadcasting companies in mainland China able to broadcast information about events not covered by the government media, such as the coverage on the Rally Against Basic Law Article 23 on 1 July 2003.

The company's head office locates in Tai Po, New Territories, Hong Kong, it also has correspondents offices in Beijing, Shanghai and Shenzhen. The Shenzhen office is said to be responsible for one half of the TV programs' production.[2]

History

The China Phoenix Building is the Shenzhen headquarters of Phoenix Television

Phoenix started Phoenix Chinese Channel on 31 March 1996. During these years, the development of satellite allowed them to expand their broadcast to 53 countries and regions with more than 20 million viewers worldwide, of which more than 62% are Chinese-speaking people. It now covers over 150 countries and regions around the world with an estimated 300 million audience, among which, over 42 million households with more than 150 million viewers from the Mainland China.

Phoenix Chinese Channel, Phoenix Movies Channel and Phoenix InfoNews Channel are broadcasting via cable in Hong Kong and via satellite to Taiwan, mainland China and other regions globally.

The Phoenix InfoNews Channel was established on 1 January 2001. It was the first Chinese-language channel that covered news from the regions of Greater China, including mainland China, Taiwan and Hong Kong. There is 24-hour broadcasting on financial news, stock market information as well as news headlines worldwide. In addition, it provides comments and analysis prepared by analysts on current issues and topics.

The Phoenix CNE channel is broadcast in Europe, and the Phoenix North America Chinese Channel is broadcast in the Americas.

On 28 March 2011 Phoenix Television launched its brand-new Phoenix Hong Kong Channel broadcasting exclusively in Cantonese (Yue Chinese).[3]

Channels

Phoenix TV operates the following channels:

  1. Phoenix Chinese Channel, launched on 31 March 1996, one of the long-term foreign broadcasters in China
  2. Phoenix Movies Channel, launched on 28 August 1998. It is now an encrypted pay-television service in China and worldwide.
  3. Phoenix InfoNews Channel, launched on 1 January 2001, a 24-hour news channel.
  4. Phoenix North America Chinese Channel, launched on 1 January 2001, which now broadcasts on both EchoStar and DirectTV satellite systems and shares the same programming with "Phoenix Chinese News and Entertainment Channel" (Phoenix CNE Channel).
  5. Phoenix Chinese News and Entertainment Channel (also known as Phoenix CNE Channel), launched on August 1999, which is now a 24-hour channel based in London and broadcasting via satellite Eurobird 1 across Europe.
  6. Phoenix Hong Kong Channel, launched on 28 March 2011, a Cantonese (Yue Chinese) channel.
  7. Phoenix Emerald Channel, launched on 1 January 2008, at 6 A.M. It is also known as Phoenix Jade Channel. It is used of High Definition for TV.

Programmes

Phoenix features a mix of programmes, ranging from political and economic news and current affairs through talk shows, film and music reviews to movies, and mini series in both Chinese and foreign origins.

Since 1 September 2001, Phoenix Television has been broadcasting a range of United Nations television programme including 57 episodes of "UN in Action", 39 episodes of "World Chronicle", and also some awarded-winning documentaries. Phoenix is cooperating with the United Nations to produce more programmes.

The service of Phoenix is extended to WAP, which facilitates news messages transferred through the mobile technology (SMS and MMS). The service is charged.

Corporation

Ownership

Phoenix Satellite Television holdings Ltd is a public limited company. Shareholders include Today's Asia Ltd. with 37.5% of the company, China Mobile Hong Kong Company Limited with 19.9%, Xing Kong Chuan Mei Group Co., Ltd./Fox International Channels Asia (wholly owned by News Corporation) with 17.6%, China Wise International Ltd. with 8.3% and the public with 16.7%.[4]

Management

Liu Changle (劉長樂), the CEO and founder of Phoenix TV, said Phoenix TV "is developing a global outlook and independent of local political attachment."[citation needed]

Key staff

Mandarin news anchors

Phoenix Television features many well-known news anchors and talk show hosts. Most of them are degree holders in communications or language studies.[citation needed] Most are bilingual in Mandarin Chinese and English.[citation needed]

Some of their key news presenters are:

Cantonese (Yue) news anchors

Good relationship with the mainland

Phoenix has good relationships with the PRC government. In January 2003, the Chinese State Administration of Radio, Films and Television (SARFT) (中國國家廣播電影電視總局) granted landing rights (落地權) to Phoenix InfoNews Channel, making it one of the few non-government related television broadcasters in mainland China able to broadcast information about events not covered by the government media, such as the coverage on the Against Basic Law Article 23 Rally on 1 July 2003.

Dispute of Hong Kong-based Television Channel

Most mainland and Taiwan audiences view Phoenix Television as their only source of information related to Hong Kong, though not many Hong Kong residents watch Phoenix Television for a few reasons:

  • Phoenix channels are only available for Hong Kong audiences who have installed satellite or paid for Cable TV (around 600,000 out of 7 million Hong Kong population, according to ACNielsen), therefore it is far behind popular free channels like TVB and ATV. Additionally, Today's Asia Limited, one of two major shareholders of Phoenix, which is owned by Liu Chang-le and Chan Wing-kei, also owns ATV. Both Liu Chang-le and Chan Wing-kei are ATV's directors.
  • Many Phoenix programmes are designed for the interest of mainland and Taiwan audiences, Hong Kong people are generally less interested in political news.
  • Phoenix broadcasts in Mandarin Chinese, which is less common in Hong Kong than Cantonese, the major spoken variant of Chinese used in Hong Kong.

Viewership may change after the launch of its Phoenix Hong Kong Channel on 28 March 2011, formally broadcasting in Cantonese (Yue Chinese).

References

  1. ^ a b c "Annual Results Announcement for the Year Ended 31 December 2009" (Press release). Phoenix Satellite Television Holdings Limited. 2010-03-18. Retrieved 2010-05-21.
  2. ^ "Half of Phoenix Television programs are produced in Shenzhen" (in Chinese). ifeng.com. 2010-03-26. Retrieved 2010-05-21.
  3. ^ 凤凰卫视将开播香港台 以广东话进行广播
  4. ^ "Company Profile". phoenixtv-distribution.com. Retrieved 2010-05-21.

External links

Template:List of Astro Channels

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