Smashburger

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Smashburger Master LLC
Type Private
Genre Fast casual restaurant
Founded 2007
Founders Tom Ryan
Headquarters Denver, Colorado, United States
Key people Scott Crane CEO
Products Hamburgers, chicken sandwiches, salads, french fries, shakes, soft drinks
Website smashburger.com

Smashburger is an American chain of fast casual burgers restaurants that originated in Denver, Colorado. By 2013 the company had opened 200 stores with sales of $250 million.[1]

Menu[edit]

Smashburger’s menu focuses primarily on burgers, chicken sandwiches, and salads, with a wide variety of toppings and customized options. In mid-2013, they streamlined their menu and eliminated items like hot dogs and crispy (fried) chicken. The restaurant serves localized burgers in each market based on regional flavors.[2] For instance, The Colorado Burger (grilled green chilies, cheddar, pepper jack, lettuce, tomato and mayo on a spicy chipotle bun) is only available at Colorado locations, while the Buckeye Burger (fried pepper rings, American cheese, haystack onions, lettuce, tomato and mayo on an egg bun) is only available in Ohio locations. Sides and shakes are often customized as well.[3] The company also offers a variety of sides, including sweet potato fries, fried onions, fried mild green chilies, fried pickles, and chili. For the health conscious, the menu also offers a vegetarian black bean burger and Veggie Frites.[4] Desserts include shakes, malts, and floats made with Häagen-Dazs ice cream.

At one point Smashburger offerings included breakfast, but after realizing the market demand was not as high, those items were removed from the menu.

The chain also serves alcohol, offering beer, wine, and Mike's Hard Lemonade, in addition to assorted malt beverage floats and liqueur-blended shakes.

Reception[edit]

Since its inception, Smashburger has received notable awards and support from the Denver alternative weekly Westword,[5] Denver Magazine,[6] St. Paul Magazine,[7] Nation's Restaurant News[8] In 2010, the Sin City Smashburger was named one of the top burgers of the year by Las Vegas Weekly,[9] Forbes,[10] and was included on the Inc. 500 List of America’s Fastest Growing Companies,[11] INC[12] and Fast Casual where it topped the 2012 "Top Mover & Shakers list.[13]

Management[edit]

In November 2014, Smashburger announced hiring its new Chief Marketing Officer Josh Kern. He will be responsible for driving the strategic direction of the company's brand efforts.[14]


See also[edit]

References[edit]

External links[edit]