|Baton Rouge, Louisiana
|City of license||Baton Rouge|
|Branding||WBXH Channel 16 (general)
9 News This Morning - The BIG Xtra Hour (7:00 a.m. morning newscast)
|Slogan||Where X Marks the Spot|
|Channels||Analog: 39 (UHF)
Digital: WAFB-DT 9.4 (VHF)
Virtual: 9.4 (PSIP)
|Affiliations||MyNetworkTV (since 2006)|
(WAFB License Subsidiary, LLC)
|First air date||1995|
|Call letters' meaning||The BoX is Hot!
(former slogan based on affiliation)
|Former channel number(s)||Analog:
46 (UHF, 1995-2002)
|Former affiliations||The Box (1995-2001)
|Transmitter power||150 kW
5.57 kW (WAFB-DT4)
511 m (WAFB-DT4)
|Public license information:||Profile
WBXH-CA is the Class A MyNetworkTV-affiliated television station for Baton Rouge, Louisiana. It broadcasts an analog signal on UHF channel 39 from a transmitter southwest of Arlington. Owned by Raycom Media, the station is sister to CBS affiliate WAFB. The two stations share studios on Government Street in downtown Baton Rouge. Syndicated programing on WBXH includes: Family Guy, South Park, Everybody Hates Chris, and Seinfeld. Overnight, WBXH simulcasts WAFB-DT2 which is a 24-hour local weather channel known as "WAFB 24/7 Weather". The station is seen via satellite through Dish Network and AT&T U-verse and on cable Cox Communications. Viewers with digital television receivers can view WBXH-CA on WAFB's third digital subchannel (9.4).
WBXH began broadcasting in 1995 and was owned by the Box LP Group who owned low-power affiliates of The Box music channel across the United States. In 2001, it became an affiliate of MTV2. The station operated on UHF channel 46 until WAFB signed-on its digital signal on the same channel in 2002. This led WBXH to change channels to 39. It was purchased by Raycom Media in 2003 and became a UPN affiliate. WBXH was the third and final station in Baton Rouge to be affiliated with the network, as UPN was originally programmed on WBTR from 1995-1999 and then on KZUP from 1999-2003. It showcased itself as "UPN the Block" and used a duo known as "Rider and the Fish" to promote programming and various locales around Baton Rouge. On January 24, 2006, The WB and UPN networks announced that they would end broadcasting and merge. The newly combined network would be called The CW. The letters would represent the first initial of its corporate parents, CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner.
On February 22, News Corporation announced that it would start up another new network called MyNetworkTV. This new service, which would be a sister network to Fox, would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created in order to give UPN and WB stations, not mentioned as becoming CW affiliates, another option besides becoming independent. It was also created to compete against The CW. On March 7, WBXH was announced as an affiliate of MyNetworkTV along with two other Raycom Media-owned stations. Until the September 5 launch of the new network, the UPN branding on WBXH was removed which resulted in the station becoming one of a few non-Fox owned-and-operated UPN stations to do so. In the interim, the station called itself "WBXH the Block."
Since becoming a MyNetworkTV affiliate, the station branded itself as "My BR TV," and in 2010, it began identifying itself as "channel 16," as the station is viewed on Cox Cable channel 16 in the Baton Rouge area. In other idents, the station identifies itself by its digital channel: 9.4. In September 2012, the station de-emphasized its MyNetworkTV affiliation by rebranding itself as "WBXH Channel 16: Where X marks the spot" and the newscast as "9 News Extra" after being known as "My 9 News at 9."
On January 8, 2007, WAFB began producing a half-hour weeknight 9 p.m. newscast on WBXH under the title "My 9 News at 9". WAFB's weekday morning newscast is also rebroadcast on this station. The station also airs a live Saturday morning newscast, which is currently the only WAFB-produced newscast airing on WBXH-CA on weekends. On March 3, 2008, WAFB became the first in Baton Rouge and the third in Louisiana to broadcast their local news in high definition; the newscasts on WBXH were included in the upgrade. The 9 p.m. newscast was later renamed "9 News X-Tra" after WBXH de-emphasized its MyNetworkTV affiliation in 2012.
In November 2013, WBXH canceled its 9:00 p.m. newscast, replacing it with reruns of WAFB's popular program, "Sportsline". The station continued airing a unique newscast called "The Six30", which aired at 6:30 p.m. on weeknights. The newscast was hosted by Steve Caparotta and Greg Meriwether and was geared toward the young adult audience. In August 2014, "The Six30" was canceled. Starting September 8, 2014, WBXH premiered a new news program: "9 News This Morning — The Big Xtra Hour", which is a continuation of WAFB's "9 News This Morning". The program airs from 7:00-8:00 a.m. while WAFB airs "CBS This Morning", and it features Graham Ulkins, Johnny Ahysen and Diane Deaton with more emphasis on covering weather and traffic around the Greater Baton Rouge area. WBXH does not air any primetime newscast. It also simulcasts the 6:00 a.m. hour of WAFB's "9 News This Morning" from its main channel.
- http://changingnewscasts.wordpress.com/2014/09/03/wbxh-still-have-live-news-with-700-a-m-newscast/ The Changing Newscasts Blog, September 3rd, 2014.
- WBXH.tv - Official WBXH-TV Website
- WAFB.com - Official WAFB-TV Website
- Query the FCC's TV station database for WBXH