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*Renault Duster – Voice of Customer Award
*Renault Duster – Voice of Customer Award
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==Associations==

===ICICI Bank===

Renault has partnered with ICICI bank in a major marketing led cross promotional campaign that will allow the banks database to interact with Renault and its cars.

===Spellinc===

Renault India is committed towards its social initiatives. In this intent, Renault India has started rolling out its Corporate Social Responsibility (CSR) Program. For its first CSR activity, Renault India decided to focus on two of the four CSR priorities of the Renault Group: Education and Road Safety. It partnered with Linc Pen & Plastics Ltd are partnering for SPELLINC. The program started in September 2013 and ran until December across 8 cities (Delhi, Mumbai, Kolkata, Chennai, Bangalore, Ahmadabad, Jamshedpur and Ranchi) with a total of 1000 schools participating. The training module on road safety has been developed to be fun and interactive. It involved stage acts, singing and discussions with the students.<ref>http://www.projectsjugaad.com/2013/10/linc-pens-presents-renault-spelling-word-cracking/</ref>

The concept of the training module revolves around an acronym: SMILESTONE. All the basic road safety rules made easy to remember.

S – Seatbelt Is Must
M – Mobile Not Allowed

I – Indicator Is Necessary While Turning

L – Lane Driving Is Smart Driving

E – Emergency Vehicles Must Be Allowed To Pass

S – Speed Limit Shouldn’t Be Exceeded

T – Traffic Lights Must Be Obeyed

O – Overtake Carefully

N – Noise Pollution Causes Distractions

E – Eyes Right & Eyes Left Before Crossing

SMILESTONE also stands for reaching your destination with a smile.
The whole point of the operation is not only to reach students but to convert them into road Safety Ambassadors spreading the message to their schoolmates, friends and relatives.<ref>http://www.psbbschools.ac.in/spellinc_2014_chennai_finals_ngm.html</ref>

===Tour De India===

In its intent to bring sustainable mobility for all, Renault India supported the Tour de India 2013. The Tour de India is a cycling event held for the first time in 2012. The organizers are also strongly committed to promoting cycling as an alternative mobility solution to reduce carbon footprint. Tour de India 2013 was held in December with 3 races involving both competitive and entertaining cycling. During the Tour 2013 world renowned cyclists and cycling teams participated in different cities all over India. John Abraham was chosen as the face of Tour de India 2013. Renault India was the Official Automobile Partner for the event, providing cars for the lead convoy, for the cycling teams and the Tour de India fleet in charge of recording the event. Some of the cars also received the special assignment of transporting VIPs.<ref>http://gkrishnaraj.blogspot.in/2013/11/godrej-eon-tour-de-india-2013-biggest.html</ref>

===ESPN Cricinfo Awards===

Renault has partnered with the prestigious ESPN Cricinfo Awards which acknowledges world renowned cricketers for their performance and achievements in Test Cricket and ODIs in a calendar year. ESPN Cricinfo, also known as the home of cricket on the internet, is the most popular cricket website across the globe. The awards this year were also special as the portal completed 20 years recently. On the occasion, Renault presented cricketing legend, Rahul Dravid, with a Renault Duster for his unstoppable commitment to cricket along with the “Cricket for Good” title. A major attraction was the jury represented by Rahul Dravid and Martin Crowe engaging in a lively debate to choose ‘Cricketer of the Generation’. It was a toss-up between Australian spin legend: Shane Warne, the best ever all-rounder: Jacques Kallis from South Africa and Master Blaster: Sachin Tendulkar. In the end, it was Sachin Tendulkar who took the top honor.<ref>http://timesofindia.indiatimes.com/sports/top-stories/Tendulkar-Sehwag-nominated-for-Cricketer-of-the-Generation-award/articleshow/30570288.cms</ref>

===Cricket===

Renault sponsored a cricket series between India and Sri Lanka and Virat Kohli won the Man of the Series Award – a Renault Duster. The Indian cricket team was taken for a victory lap around the stadium with Mahendra Singh Dhoni behind the wheel of the Renault Duster. The entire cricket team was seen on the SUV while taking the victory lap.<ref>http://www.oncars.in/car-news/virat-kohli-takes-home-renault-duster-suv-after-winning-man-of-the-series-in-sri-lanka/2824</ref>

===Star Guild Awards===

Renault hosts one of the most respected awards ceremonies in cinema, in association with the Producers and Directors Guild of India. The Renault Star Guild Awards acknowledges the achievements and efforts of Indian artists in the field of entertainment and cinema and recognizes upcoming young talent.<ref>http://www.bollywoodlife.com/news-gossip/salman-khan-to-host-renault-star-guild-awards/</ref>

===Salman Khan – The first owner of the all-new Renault Koleos===

The SUV made a dashing debut with Superstar Salman Khan. Salman was handed the keys to the all-new Koleos at the Renault Star Guild Awards 2014 by Mr. Sumit Sawhney – Country CEO and Managing Director for Renault Operations in India.<ref>http://ibnlive.in.com/news/salman-khan-becomes-indias-first-owner-of-a-renault-koleos/449655-25-166.html</ref>

===Renault Pulse Voyage Edition with Focal===

Focal is a premium French brand in the field of sound. With a presence in Europe, North America & South East Asia, Focal has been a world leader in high end acoustic loudspeakers since 1979. Renault is the first manufacturer in India to tie up with Focal to bring in their technology.<ref>http://www.carwale.com/news/11549-renault-launches-new-pulse-voyage-edition.html</ref>

===AXN’s ‘The Hero’===

Hosted by international celebrity – ‘The Rock’, famous international TV show on AXN – THE HERO was sponsored by Renault Duster.<ref>http://www.afaqs.com/news/story/38761_AXN-plans-adrenaline-rush-for-its-audience</ref>

===Madras Café with John Abraham===

Renault India formed a partnership of Renault Duster with John Abraham’s movie ‘Madras Café’.

===MRF Challenge===

Renault cars compete in the Formula 2000 category of the MRF Challenge. The 20 cars of the category are also powered by Renault Sport 2-litre engines. These 16-valve, 4-cylinder, 1998cc F4R 832 engines can produce a maximum power of 210 bhp at 6,500rpm and maximum torque of 220 Nm at 5500rpm.<ref>http://ibnlive.in.com/news/mrf-launches-formula-2000-singleseater-racer/285337-25.html</ref>

===Asphalt 8: Airborne===

The Renault Clio R.S is starring in the video game. Asphalt is present in 56 countries and India is one of the important markets for this game. There have been more than 10 million players on Asphalt 8 since its launch at the end of August 2013.<ref>http://www.prnewswire.com/news-releases/clio-rs-200-edc-to-star-in-first-update-to-the-asphalt-8-airborne-video-game-230509761.html</ref>

===F1 Caterham Paint Shop===

The Renault workshop at Noida received a special assignment during the 2013 Airtel Indian Grand Prix, painting two Caterham F1® chassis before the Grand Prix. This routine procedure is usually completed in Europe but logistical challenges made it easier for it to be carried out in India instead.<ref>http://www.business-standard.com/article/news-cd/renault-india-contended-a-special-workshop-on-f1-chassis-painting-113102500333_1.html</ref>

===Autocar Performance Show===

Renault India participated in the Autocar Performance Show held at the MMRDA Grounds, Bandra Kurla Complex, Mumbai. It is the third time that the Renault brand was represented in the show. This event is organized by the leading Automobile magazine Autocar and features the most powerful and expensive cars and bikes available in the country as well as accessories and performance enhancing parts.<ref>http://www.moneycontrol.com/news/business/autocar-performance-show-inaugurated_366294.html</ref>

===A record setting drive in a Duster===

Renault India partnered with Deepa Malik, a well-known paraplegic motorsport driver and sportswoman, and her record-setting drive across India in a Renault Duster. The drive was part of WOW or Will on Wheels, a project initiated by the students of Sathyabama University which aims to create awareness on “Ability Beyond Disability”. Deepa Malik together with Sathyabama University worked on adapting Deepa’s Renault Duster before her drive across the country.<ref>http://www.topgear.com/india/car-gallery/deepa-malik-will-on-wheels/itemid-89?currentid=9279</ref>

===Limca Record – Renault Scala’s Mileage Run===

The Renault Scala broke the Limca record for the highest fuel economy achieved in India using a stock car by achieving a real world economy of 54.15 km/l in an un-modified Renault Scala diesel sedan. The car covered the 62.28 km distance using only 1.24 litres, achieving a fuel economy of 54.15 km/l, which is 250.26% over ARAI certified figure. The distance was covered in 76 minutes.<ref>http://www.gaadi.com/auto-reviews/renault-scala-mileage-run-over-5000km-10-days-2-records</ref>


==References==
==References==

Revision as of 10:21, 13 May 2014


Renault India Private Limited
Company typeSubsidiary
IndustryAutomotive
FoundedOctober 2005
FounderLouis Renault, Marcel Renault, Fernand Renault
HeadquartersChennai, India
Key people
Mr. Sumit Sawhney, CEO & MD[1]
ProductsAutomobiles
ParentRenault S.A.
Websitewww.renault.co.in

Renault India Private Limited is a fully owned subsidiary of Renault S.A.S., France and currently offers five models in the Indian market – the premium sedan Fluence, the luxury SUV Koleos, the premium compact car, Pulse, the SUV, Duster and the premium sedan, Scala. Renault India also exports the Duster to a growing number of right-hand drive markets.

Renault cars are manufactured in the manufacturing facility located in Oragadam, Chennai, with a capacity of 480,000 units per annum. Currently, Renault India also has a widespread presence of 130 dealer outlets across the country with benchmark sales and service quality.

Renault’s robust product line up and services have also seen strong recognition among customers and industry experts alike, winning a record-breaking 37 titles, including 29 accolades for the Duster as well as awards for the Pulse and Scala, making Renault the most awarded automotive brand in a single year in the country.


History

Renault India Private Limited was established in October 2010.[2]

In February 2008, Renault-Nissan Alliance signs Memorandum of Understanding with Government of Tamil Nadu to set up a manufacturing plant in Oragadam near Chennai.[3] Work on the plant began in June later that year and was completed in a record 21 months. Renault Design India, the first vehicle design studio set up by a foreign manufacturer in India, was established in Mumbai in September 2008. The design house is integral to Renault’s success in India as one of its functions is to it monitor customer trends and customise global products for India.

Operations

In September 2008, Renault India opened its fifth global vehicle design studio in Mumbai.[4]

In March 2010, Renault India and Nissan India opened a production facility in Chennai.[5] Established with an initial investment of Rs 45 billion (US$750 million), the plant has a combined annual capactity to produce 480,000 vehicles.[2]

As of May 2014, Renault India had 130 dealerships in 16 cities across 9 states and 2 Union Territories.[6]

Models

Renault Fluence
File:2008 Renault Koleos (H45) Privilege 01.jpg
Renault Koleos

Renault sales commenced in May 2011 with the Fluence sedan. This was followed in September by the Koleos SUV.[5] In January 2012 Renault launched three further models; the Pulse hatchback, The Duster in July 2012, and the Scala in August 2012. In 2014, aside from the launch of the all-new Fluence and Koleos, Renault also launched the Duster Adventure Edition.

Milestones

2008

  • Renault-Nissan Alliance signs Memorandum of Understanding with Government of Tamil Nadu to set up a manufacturing plant in Oragadam near Chennai
  • Renault-Nissan Alliance Chennai plant ground breaking ceremony
  • The Renault DeSign Studio opened in Mumbai. It is one of the 5 satellite global design studios for Renault, monitoring customer trends and helping customize global products for India. [7]
  • Launch of International Logistics Network (ILN) in Pune handling components sourced from Indian suppliers for all Renault-Nissan Alliance production plants worldwide, in particular South Africa & Brazil.

2010

  • Inauguration of the Renault-Nissan Alliance manufacturing facility in Chennai (investment of Rs. 4500 crores with a capacity to produce 480,000 cars per year).[8]

2011

  • Renault launches its first car in India, the Fluence.
  • Renault – Nissan Alliance manufacturing facility rolls out its 100,000 car.
  • All New Koleos Global Launch in India.
  • Announcement of localization of the Renault Diesel K9K engine
  • K9K powered Renault Pulse unveiled at the 2011 Indian Grand Prix by Formula1 drivers Mark Webber and Karun Chandok.[9]

2012

  • Renault launches the Pulse and unveils the Duster at the New Delhi Auto Expo 2012.[10]
  • Duster is launched across 9 cities and immediately takes the market by storm.
  • Renault Scala launched in New Delhi.

2013

  • Inauguration of the new warehouse for the Renault Alliance International Parts Center (IPC) in Pune.
  • Renault launched the Gang Of Dusters, the official community for Duster owners.[11]
  • Since the launch of the Brand in early 2011, Renault has won over 43 awards till date. The Renault Duster alone taking home 29 prestigious awards.
  • Renault in Formula One - Success continues with the Renault powered Infiniti Red Bull Racing taking the Formula 1 ® Constructors title and Sebastian Vettel crowned World Champion for the 4th consecutive year at the 2013 Formula 1 ®Airtel Indian Grand Prix.

2014

  • Renault reaches landmark of 1,00,000 cars on Indian roads in less than 3 years of operation in India.

Awards

Associations

ICICI Bank

Renault has partnered with ICICI bank in a major marketing led cross promotional campaign that will allow the banks database to interact with Renault and its cars.

Spellinc

Renault India is committed towards its social initiatives. In this intent, Renault India has started rolling out its Corporate Social Responsibility (CSR) Program. For its first CSR activity, Renault India decided to focus on two of the four CSR priorities of the Renault Group: Education and Road Safety. It partnered with Linc Pen & Plastics Ltd are partnering for SPELLINC. The program started in September 2013 and ran until December across 8 cities (Delhi, Mumbai, Kolkata, Chennai, Bangalore, Ahmadabad, Jamshedpur and Ranchi) with a total of 1000 schools participating. The training module on road safety has been developed to be fun and interactive. It involved stage acts, singing and discussions with the students.[28]

The concept of the training module revolves around an acronym: SMILESTONE. All the basic road safety rules made easy to remember.

S – Seatbelt Is Must

M – Mobile Not Allowed

I – Indicator Is Necessary While Turning

L – Lane Driving Is Smart Driving

E – Emergency Vehicles Must Be Allowed To Pass

S – Speed Limit Shouldn’t Be Exceeded

T – Traffic Lights Must Be Obeyed

O – Overtake Carefully

N – Noise Pollution Causes Distractions

E – Eyes Right & Eyes Left Before Crossing

SMILESTONE also stands for reaching your destination with a smile. The whole point of the operation is not only to reach students but to convert them into road Safety Ambassadors spreading the message to their schoolmates, friends and relatives.[29]

Tour De India

In its intent to bring sustainable mobility for all, Renault India supported the Tour de India 2013. The Tour de India is a cycling event held for the first time in 2012. The organizers are also strongly committed to promoting cycling as an alternative mobility solution to reduce carbon footprint. Tour de India 2013 was held in December with 3 races involving both competitive and entertaining cycling. During the Tour 2013 world renowned cyclists and cycling teams participated in different cities all over India. John Abraham was chosen as the face of Tour de India 2013. Renault India was the Official Automobile Partner for the event, providing cars for the lead convoy, for the cycling teams and the Tour de India fleet in charge of recording the event. Some of the cars also received the special assignment of transporting VIPs.[30]

ESPN Cricinfo Awards

Renault has partnered with the prestigious ESPN Cricinfo Awards which acknowledges world renowned cricketers for their performance and achievements in Test Cricket and ODIs in a calendar year. ESPN Cricinfo, also known as the home of cricket on the internet, is the most popular cricket website across the globe. The awards this year were also special as the portal completed 20 years recently. On the occasion, Renault presented cricketing legend, Rahul Dravid, with a Renault Duster for his unstoppable commitment to cricket along with the “Cricket for Good” title. A major attraction was the jury represented by Rahul Dravid and Martin Crowe engaging in a lively debate to choose ‘Cricketer of the Generation’. It was a toss-up between Australian spin legend: Shane Warne, the best ever all-rounder: Jacques Kallis from South Africa and Master Blaster: Sachin Tendulkar. In the end, it was Sachin Tendulkar who took the top honor.[31]

Cricket

Renault sponsored a cricket series between India and Sri Lanka and Virat Kohli won the Man of the Series Award – a Renault Duster. The Indian cricket team was taken for a victory lap around the stadium with Mahendra Singh Dhoni behind the wheel of the Renault Duster. The entire cricket team was seen on the SUV while taking the victory lap.[32]

Star Guild Awards

Renault hosts one of the most respected awards ceremonies in cinema, in association with the Producers and Directors Guild of India. The Renault Star Guild Awards acknowledges the achievements and efforts of Indian artists in the field of entertainment and cinema and recognizes upcoming young talent.[33]

Salman Khan – The first owner of the all-new Renault Koleos

The SUV made a dashing debut with Superstar Salman Khan. Salman was handed the keys to the all-new Koleos at the Renault Star Guild Awards 2014 by Mr. Sumit Sawhney – Country CEO and Managing Director for Renault Operations in India.[34]

Renault Pulse Voyage Edition with Focal

Focal is a premium French brand in the field of sound. With a presence in Europe, North America & South East Asia, Focal has been a world leader in high end acoustic loudspeakers since 1979. Renault is the first manufacturer in India to tie up with Focal to bring in their technology.[35]

AXN’s ‘The Hero’

Hosted by international celebrity – ‘The Rock’, famous international TV show on AXN – THE HERO was sponsored by Renault Duster.[36]

Madras Café with John Abraham

Renault India formed a partnership of Renault Duster with John Abraham’s movie ‘Madras Café’.

MRF Challenge

Renault cars compete in the Formula 2000 category of the MRF Challenge. The 20 cars of the category are also powered by Renault Sport 2-litre engines. These 16-valve, 4-cylinder, 1998cc F4R 832 engines can produce a maximum power of 210 bhp at 6,500rpm and maximum torque of 220 Nm at 5500rpm.[37]

Asphalt 8: Airborne

The Renault Clio R.S is starring in the video game. Asphalt is present in 56 countries and India is one of the important markets for this game. There have been more than 10 million players on Asphalt 8 since its launch at the end of August 2013.[38]

F1 Caterham Paint Shop

The Renault workshop at Noida received a special assignment during the 2013 Airtel Indian Grand Prix, painting two Caterham F1® chassis before the Grand Prix. This routine procedure is usually completed in Europe but logistical challenges made it easier for it to be carried out in India instead.[39]

Autocar Performance Show

Renault India participated in the Autocar Performance Show held at the MMRDA Grounds, Bandra Kurla Complex, Mumbai. It is the third time that the Renault brand was represented in the show. This event is organized by the leading Automobile magazine Autocar and features the most powerful and expensive cars and bikes available in the country as well as accessories and performance enhancing parts.[40]

A record setting drive in a Duster

Renault India partnered with Deepa Malik, a well-known paraplegic motorsport driver and sportswoman, and her record-setting drive across India in a Renault Duster. The drive was part of WOW or Will on Wheels, a project initiated by the students of Sathyabama University which aims to create awareness on “Ability Beyond Disability”. Deepa Malik together with Sathyabama University worked on adapting Deepa’s Renault Duster before her drive across the country.[41]

Limca Record – Renault Scala’s Mileage Run

The Renault Scala broke the Limca record for the highest fuel economy achieved in India using a stock car by achieving a real world economy of 54.15 km/l in an un-modified Renault Scala diesel sedan. The car covered the 62.28 km distance using only 1.24 litres, achieving a fuel economy of 54.15 km/l, which is 250.26% over ARAI certified figure. The distance was covered in 76 minutes.[42]

References

  1. ^ http://www.business-standard.com/article/companies/sumit-sawhney-appointed-as-ceo-and-md-of-renault-india-114013000677_1.html
  2. ^ a b "Renault Milestones in India". Renault India Private Limited. Retrieved 9 September 2011.
  3. ^ http://www.nissan-global.com/EN/NEWS/2010/_STORY/100317-01-e.html
  4. ^ http://www.newsonprojects.com/story.asp?news_code=8011
  5. ^ a b Chowdhury, Anirban (8 September 2011). "Renault Introduces Koleos SUV in India". The Wall Street Journal. Retrieved 8 September 2011.
  6. ^ http://www.renault.co.in/contact/dealers
  7. ^ http://www.newsonprojects.com/story.asp?news_code=8011
  8. ^ http://www.nissan-global.com/EN/NEWS/2010/_STORY/100317-01-e.html
  9. ^ http://www.carscoops.com/2011/11/renault-unveils-micra-based-pulse.html
  10. ^ http://articles.economictimes.indiatimes.com/2012-01-06/news/30597659_1_renault-india-renault-plans-managing-director-marc-nassif
  11. ^ http://www.hindustantimes.com/autos/htauto-topstories/renault-announces-gang-of-dusters-initiative/article1-1108880.aspx
  12. ^ http://www.theautomotiveindia.com/forums/indian-auto-news/10542-automotive-india-car-year-2012-your-voice-your-choice-11.html#post275177
  13. ^ http://www.zigwheels.com/news-features/news/2012-et-zigwheels-awards-felicitates-the-best-of-indian-automotive-industry/15458/
  14. ^ http://www.zigwheels.com/news-features/2011-coty-boty/segment-winners-2011-zw-car-of-the-year-awards/10983/1
  15. ^ http://www.mxmindia.com/2012/12/bbc-topgear-magazine-india-awards-2012/
  16. ^ http://www.rushlane.com/renault-duster-suv-is-indian-car-1256599.html
  17. ^ http://www.motortrend.in/autonews/6494/duster-bags-car-of-year-award.htm
  18. ^ http://www.autocarindia.com/auto-news/autocar-india-awards-2013-the-winners-328283.aspx
  19. ^ http://www.indiantelevision.org.in/release/y2k13/jan/janrel5.php
  20. ^ http://www.moneycontrol.com/news/wheels/2013-cnbc-tv18-overdrive-awards-winners_806803.html
  21. ^ http://www.motoroids.com/news/renault-wins-5-awards-at-ndtv-car-bikes-awards/
  22. ^ http://www.jagranjosh.com/current-affairs/renault-duster-awarded-car-of-the-year-award-2013-1357891094-1
  23. ^ http://www.carwale.com/awards/2013/
  24. ^ http://www.motorbeam.com/awards/motorbeam-awards-2012-winners/
  25. ^ http://www.gaadi.com/awards
  26. ^ http://www.autojunction.in/car-news/Renault-Duster-KTM-Duke-200-Win-ICOTY-IMOTY-2013-Awards-39953.cms
  27. ^ http://www.cardekho.com/india-car-news/renault-duster-acknowledged-by-jd-power-quality-study-11789.htm
  28. ^ http://www.projectsjugaad.com/2013/10/linc-pens-presents-renault-spelling-word-cracking/
  29. ^ http://www.psbbschools.ac.in/spellinc_2014_chennai_finals_ngm.html
  30. ^ http://gkrishnaraj.blogspot.in/2013/11/godrej-eon-tour-de-india-2013-biggest.html
  31. ^ http://timesofindia.indiatimes.com/sports/top-stories/Tendulkar-Sehwag-nominated-for-Cricketer-of-the-Generation-award/articleshow/30570288.cms
  32. ^ http://www.oncars.in/car-news/virat-kohli-takes-home-renault-duster-suv-after-winning-man-of-the-series-in-sri-lanka/2824
  33. ^ http://www.bollywoodlife.com/news-gossip/salman-khan-to-host-renault-star-guild-awards/
  34. ^ http://ibnlive.in.com/news/salman-khan-becomes-indias-first-owner-of-a-renault-koleos/449655-25-166.html
  35. ^ http://www.carwale.com/news/11549-renault-launches-new-pulse-voyage-edition.html
  36. ^ http://www.afaqs.com/news/story/38761_AXN-plans-adrenaline-rush-for-its-audience
  37. ^ http://ibnlive.in.com/news/mrf-launches-formula-2000-singleseater-racer/285337-25.html
  38. ^ http://www.prnewswire.com/news-releases/clio-rs-200-edc-to-star-in-first-update-to-the-asphalt-8-airborne-video-game-230509761.html
  39. ^ http://www.business-standard.com/article/news-cd/renault-india-contended-a-special-workshop-on-f1-chassis-painting-113102500333_1.html
  40. ^ http://www.moneycontrol.com/news/business/autocar-performance-show-inaugurated_366294.html
  41. ^ http://www.topgear.com/india/car-gallery/deepa-malik-will-on-wheels/itemid-89?currentid=9279
  42. ^ http://www.gaadi.com/auto-reviews/renault-scala-mileage-run-over-5000km-10-days-2-records


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