Crush (drink)

"Orange Crush" redirects here. For other uses, see Orange Crush (disambiguation).

Crush

Type	Soft drink
Manufacturer	Dr Pepper Snapple Group
Country of origin	United States
Introduced	1916
Related products	Fanta, Nehi, Orange Slice, Sunkist
Website	www.crushsoda.com

File:Pineapple Crush.jpg

A 20 oz bottle of Pineapple Crush

Crush is a soft drink brand that originated as Ward's Orange Crush (see orange soda), which was invented by Clayton J. Powel of Los Angeles, California in 1916.

The Crush brand and trademark are currently owned by Dr Pepper Snapple Group of Plano, Texas. Crush is also popular in Canada, where it is distributed by subsidiary Canada Dry Mott's. It is distributed by various Pepsi bottlers, the biggest being The Pepsi Bottling Group Canada.

In some countries of Latin America the Crush brand is distributed by the Coca-Cola Company, using the same colors and bottles as Fanta.

Several flavors (Grape, Cream Soda, Lime, Orange) are available at most stores throughout North America; however, most are distributed only within small markets. Pineapple Crush and Birch Beer Crush, for instance, is relatively easy to obtain in both can and single serving bottle in the Canadian province of Newfoundland and Labrador, and in Fort McMurray, Alberta. This will soon change, as the Pepsi Bottling Group has recently announced they would begin distributing Crush in a majority of their territory in the United States, followed less than a month later by PepsiAmericas' announcement that they would follow suit in most of their territory. The changeover in distribution became official in late January and early February 2009, with the Pepsi bottlers taking over the Crush rights in those areas and the bottling rights to Hawaiian Punch (which the Pepsi bottlers in those areas had handled prior to 2009) going to the bottlers of Dr Pepper and 7 Up.

Other countries in which Crush is sold are Argentina, Colombia, Chile, Guatemala, Lebanon, Mexico, Panama, Peru, Syria, Uruguay and at one time Costa Rica, Ecuador and Bolivia.

Crush was purchased by Procter & Gamble in 1980 (with the exception of the Canadian rights, which were purchased in 1984). Procter & Gamble only manufactured "bottler's base," which was a concentrate consisting of flavor and color. 1 milliliter of bottler's base was combined with syrup and carbonated water to create a 12 ounce bottle of Crush. In 1989, Cadbury Schweppes acquired Crush USA from Procter & Gamble Co. Cadbury Schweppes spun off its US beverage business as Dr Pepper Snapple Group in 2008.

Flavors

• Crush Orange
• Diet Orange Crush
• Crush Grape
• Diet Crush Grape
• Crush Strawberry
• Crush Pineapple
• Crush Cherry (2009-)
• Crush Peach
• Crush Apple
• Crush Blue Raspberry
• Crush Pear
• Crush Chocolate
• Crush Grapefruit
• Crush Lemon-Lime
• Crush Lime
• Diet Crush Lime
• Crush Tropical Punch
• Crush Frozen Orange Dream
• Crush Strawberries 'n' Cream
• Crush Berry Blast
• Crush Nectar
• Crush Birch Beer (Newfoundland, and expat Newfoundlander communities in Canada, also available at some Sobey's grocery chains across Canada)
• Crush Cream Soda (Canada only) Sold Clear in Quebec and Newfoundland & Labrador and Red in the rest of Canada
• Diet Crush Cream Soda
• Crush Ginger Beer
• Crush Red Cream
• Crush Sour Apple (briefly offered in 2005)
• Crush Wild Cherry Cola (1989 Johnny Bench commemorative can)
• Crush Cola (Kuwait 70's-90's)
• Crush Soda Water (Kuwait 70's-90's)
• Crush Root Beer

External links

• "Official Crush Website
• Dr Pepper Snapple Group - Crush page
• Metropolitan News-Enterprise - Orange Crush—a Soda Pop Developed in Los Angeles from May 25, 2006.
• Pepsi Bottling Group to distribute Crush in U.S. from August 21, 2008.
• PepsiAmericas Signs Agreement with Dr Pepper Snapple Group to Further Boost Crush Brand Distribution. Press release from September 18, 2008.