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Revision as of 17:11, 14 August 2014

Hungama TV (English)
हंगामा टीवी (Hindi)
ஹங்காமா டிவி (Tamil)
హంగామా టివి (Telugu)
CountryIndia
HeadquartersMumbai, India
Ownership
OwnerUTV Software Communications

Hungama TV is a TV channel for kids in India based in Mumbai. Originally a subsidiary of UTV Software Communications launched in 2004, the channel was sold to Disney in 2006.[1] Ironically, Disney bought UTV in 2011. The channel helped to increase Disney's presence in India. Hungama is now an operating unit of Disney Channel Worldwide. It is aimed primarily at children and preteens (ages 4–14), available in three languages (Hindi, Tamil and Telugu).

Overview & Availability

File:Hungamalogo.jpg
Hungama TV's original 2004 logo, when it was under UTV Software Communications.

Hungama TV is a local kids' 16 hours Hindi Entertainment channel in India. It is available in Hindi, Tamil and Telugu language. Hungama TV is available in all major cable and all major satellite platforms in India.

Blocks

Ha Ha Hungama

This block aired episodes of Kochikame, Shin-chan and Doraemon at afternoon time.

Dore-Monday

This block aired Doraemon episodes the whole day every Monday which made its name. It specialized Doraemon's face at the center of Hungama TV's logo.

Bheja-Friday

This block aired Shin-chan episodes the whole day every Friday which made its name. It specialized Shin-chan's face at the center of Hungama TV's logo.

Bheja-Friday was forced off the air in October 2008 due to a ban on the airing of Shin-Chan over controversy regarding highly inappropriate content within the show. The show, along with the Bheja-Friday block, albeit with heavy censorship, resumed on the 27th March 2009.

Golden Bhopu Awards

Hungama TV announced Golden Bhopu Awards for children to choose their favorite character and nominate. Nominations occurred normally during shows programmings. Its tagline was "Apna Favorite Character Batao Or Bhopu Bajao".

Programming

The channel primarily focuses on anime for children and teens.

Most Successful Shows

Rank Year Show Status No. of Episodes Arrived In India
1 2005–present Doraemon On-Air 2250+
2 June 19, 2006 –October 2008, March 2009-present Shin Chan On-Air 1500+
3 March 2006–July 2011 Kochikame Off-Air 267

New Avatar

Hungama TV had a makeover of sorts. The new avatar imparts a more local flavour while retaining the ‘unapologetically fun loving, mischievous and boisterous’ character of the channel.The brand refresh has been three-pronged; replete with a new tagline - Hungama Machaya Kya?, a new on-air look and package, and a fresh interactive feel.Supplementing the new look for the channel is a music video featuring kids in a colourful, playful mood, bringing alive emotions they experience in everyday life. The new tagline is based on a recent survey by the channel where it emerged that there are always a few kids in every group who dictate the action and activities of the flock. Hungama decided to highlight these kids through its tagline while inspiring other children to follow their example and live life to the fullest.

Current shows

Hungama TV airs popular kids anime Like Doraemon and Shin-Chan and live action shows like Hero which are very popular among kids. Hungama TV focuses on anime for children's aimed at kids and preteens (ages 4–14). Shows like Doraemon, Shin-chan, Chimpui, Detective Conan, Hero, Kochikame and etc. were the biggest hits on Hungama TV. Hungama TV on its beginning showed 50 percent live action shows and 50 percent animated shows, which is the reason for its success from the channel's beginning. Hungama TV's schedule nearly changes every week. Timings of shows are not stable. Just some programs are fixed. The current shows are as follows:

Current programming

Upcoming programming

Shows

Movies

Pokémon: The First Movie: Mewtwo Strikes Back

Dubbing in-house policies

When Disney purchased the rights to this channel in 2011, A new policy has been implemented by Disney and UTV that all foreign content that was shipped to air on this channel, along with the other Disney networks would start to be dubbed in-house by UTV Software Communications. For certain foreign programs that have previously have been dubbed into Hindi, Tamil or Telugu from before, Disney was not able to use the original dubs of some of the programs, such as Pokémon for example, which was originally dubbed by Sound & Vision India in 2003. Disney could not afford the rights to broadcast the original Hindi dub of that anime on the channel, and also it's due to license rights and market competition. Therefore a new dub was created starting off with re-runs of the anime when it premiered on May 19, 2014. New dubs would have to be created for other foreign content as well, for the same reasons. The true reasons for having to create new dubs of foreign programs in-house, is clearly unknown. However, these examples shown can be a good possibility for the reason.

Movies

Hungama TV has aired many movies, both anime and live-action, but has repeated only the movies of the popular anime Shin Chan dubbed in Hindi-

Former programming

References

  1. ^ "Disney switches on to Hindi market". Financial Times.
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