MTV Flux
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| Ownership | |
|---|---|
| Owner | MTV Networks Europe |
MTV Flux was a television channel in the United Kingdom and the Republic of Ireland that launched on September 6, 2006. The brand started as a website on 1 August. It used bandwidth that was originally used to broadcast VH2.
The idea of the channel was to give viewers "control" by allowing them to send in video clips to the website and the TV channel if approved by the online community and (for television broadcast) MTV. The channel also showed music videos.
Unlike VH2, which focused mainly on indie music, MTV Flux broadcasted a wider range of music and music-related programming, with styles ranging from current chart hits to classic pop/rock songs.
There is an MTV 'Flux' channel in Japan, which launched in 2007. The first MTV Flux was in Italy, it started in 2005 (owned by a 51% Telecom Italia Media/49% Viacom/MTV Networks Europe joint venture) however on November 30, 2006 it was replaced by QOOB, which has the same format as MTV Flux, but under a different brandname.
The MTV Flux website allows users to register and create a unique web page in the style of social networking sites like MySpace, usually http://www.mtv.co.uk/user/XXX. This page allows users create avatars and upload pictures and video.
The first show broadcast on MTV Flux was: Up, Up, Down, Down... (short for the complete Konami Code which serves as its full official title), an hour-long show, nominally about computer games interspersed with music videos and user-submitted content.
Other shows included:
- Flux Me I'm Famous: A mixture of shoutouts where members of the public throw to their own flux profiles and advertise themselves, user generated films and music videos.
- Obsession Session: Dedicated fans tell all about themselves and the bands they adore.
- POD stars: The zen den where celebrities hang out and do anything in the Flux POD, an inflatable white enclave. Followed by their music videos.
Closure
On January 21, 2008, AGB Nielsen Media Research announced for BARB subscribers that MTV Flux would be rebranded as MTV ONE +1 on 1 February, 2008.
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External links
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