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Schweppes

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Schweppes is a beverage brand that is sold around the world. It includes a variety of carbonated water and ginger ales. Its marketing campaign made heavy use of an onomatopoeia in their commercials: "Schhhhh.... Schweppes," after the sound of the gas escaping as one opens the bottle.

In the United States, Schweppes-brand products are currently manufactured by Dr Pepper Snapple Group. In Canada by Canada Dry Motts (formally Cadbury Beverages Canada Inc.)[1], a subsidiary of Dr Pepper Snapple Group.

In the United Kingdom, Argentina, Brazil, Bulgaria, Ireland and Turkey, they are manufactured by The Coca-Cola Company.

In France, Spain and Portugal the rights are held by Orangina Schweppes[2][3], a subsidiary of Suntory of Japan since November 2009.

In Germany and Austria, all Schweppes products are manufactured by the Krombacher Brauerei[4] under license from Schweppes Germany. Schweppes Germany (and indirectly Krombacher) both control the German and Austrian licenses for Snapple (not available in Germany/Austria), Dr. Pepper and Orangina.

Schweppes Australia is a joint venture between Schweppes and Asahi Breweries and was formerly Cadbury Schweppes Australia before de-merger. Schweppes Australia manufacture its own soft drink as well as for Pepsico in Australia under license which includes 7up, Sunkist, Monster Energy as well as Australian Exclusive drinks like Cool Ridge (Spring Water), Spring Valley fruit drinks and Fiji Water.

In Poland the rights are held by Pepsico[5].d

In New Zealand, the rights to the Schweppes brand is held by Coca-Cola Amatil[6], who manufacture and market many flavours of the brand.

History

In the late eighteenth century, Johann Jacob Schweppe (1740-1821), a German-born naturalised Swiss watchmaker and amateur scientist developed a process to manufacture carbonated mineral water, founding the Schweppes Company in Geneva in 1783. In 1792 he moved to London to develop the business there. Mainstay products include ginger ale (1870), bitter lemon (1957), and tonic water (The oldest soft drink in the world - 1771).

An ad campaign in the 1950s and 1960s featured a real-life veteran British naval officer named Commander Whitehead, who described the product's bubbly flavor (effervescence) as "Schweppervescence".[7]

References

  1. ^ http://www.canadadrymotts.ca/brands/
  2. ^ http://www.oranginaschweppes.fr/marque-orangina-12336811551370.html
  3. ^ http://www.oranginaschweppes.com/en-press_releases.html
  4. ^ "Non-alcoholic beverages portfolio - scroll to the bottom of the page".
  5. ^ http://www.pepsicola.pl/
  6. ^ http://www.ccamatil.com/NewZealand.asp
  7. ^ "www.tvacres.com/admascots_commander_whitehead.htm".
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