Jump to content

Jägermeister

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Deathblow.90 (talk | contribs) at 14:22, 28 April 2012 (Undid revision 489387225 by CambridgeBayWeather (talk)). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Jägermeister
TypeDigestif
ManufacturerMast-Jägermeister SE
Country of origin Wolfenbüttel, Lower Saxony, Germany
Introduced1935
Alcohol by volume 35%
Proof (US)70
ColorDark brown
Websitewww.jagermeister.com Edit this on Wikidata

Jägermeister (/[invalid input: 'icon']ˈjeɪɡərmaɪstər/ or YAY-gər-my-stər; German pronunciation: [ˈjɛːɡɐˌmaɪstɐ]) is a German 70-proof (35% abv) digestif[1] made with 56 different herbs and spices. It is the flagship product of Mast-Jägermeister SE, headquartered in Wolfenbüttel, south of Braunschweig, Lower Saxony, Germany.

History

The term Jägermeister was introduced in Germany in 1934 in the new Reichsjagdgesetz (Imperial Hunting Laws). The term was applied to senior foresters and gamekeepers in the German civil service. Thus, when the liquor was introduced in 1935, the name was already familiar to Germans. Curt Mast, the original distiller of Jägermeister, was an enthusiastic hunter.[2] Translated literally, Jägermeister means "hunt-master", combining Jäger (hunter) and Meister (master, in the sense of an accomplished professional). A possible free translation might be gamekeeper.

Jägermeister was originally developed as a digestif and as a cough remedy.[3] In Germany, it may be humorously referred to as Leberkleister (“liver glue”). The humor plays upon the fact that Leberkleister rhymes with Jägermeister. A satirical advertisement which mocks Jägermeister as Leberkleister appeared on the back cover of issue number 70 of the German edition of Mad magazine in February, 1975, under the rubric “Advertisements we’d like to see.”[4]

The Jägermeister logo, which shows the head of a reindeer with a glowing Christian cross between its antlers, is a reference to the stories of Saint Hubertus and Saint Eustace, patron saints of hunters.[5]

Composition

Jägermeister is a type of liqueur called Kräuterlikör (herbal liqueur). It is similar to other central European liqueurs, such as Gammel Dansk from Denmark, Unicum from Hungary, Becherovka from the Czech Republic, Demanovka from the Slovakia and Pelinkovac from Croatia. In contrast to those beverages, Jägermeister has a sweeter taste.

Jägermeister’s ingredients include 56 herbs, fruits, roots and spices including citrus peel, licorice, anise, poppy seeds, saffron, ginger, juniper berries and ginseng.[6] These ingredients are ground, then steeped in water and alcohol for 2–3 days. Afterwards, this mixture is filtered and stored in oak barrels for about a year. When a year has passed, the liqueur is filtered again, then mixed with sugar, caramel, alcohol and water. It is filtered one last time and then bottled.

The producer recommends that Jägermeister be kept on ice and served cold and suggests that it be kept in a freezer at −18 °C (0 °F) or on tap between −15 °C (5 °F) and −11 °C (12 °F).[citation needed]

Contrary to an urban legend, Jägermeister does not contain deer or elk blood.[6]

Cocktails

  • A shot glass of Jägermeister dropped into a glass of Red Bull energy drink makes a cocktail called a Jägerbomb.
  • A Silver Bullet is made with 6 cl gin, 3 cl Jägermeister, and 1.5 cl lemon juice, served in a cocktail glass.[7]
  • A Jägerdew is made with 1 oz of Jägermeister and 4 oz of Mountain Dew.[8]
  • A Jägermonster is made with Jägermeister mixed with grenadine and orange juice.[9][10]
  • A Golden Elk (also known as a Starry Night) is made with Jägermeister and Goldschläger.[11]
  • A Liquid Heroin is a shooter made with one part Rumple Minze, one part Jägermeister, and one part Bacardi 151 rum.[12]
  • A Liquid Cocaine is a shooter made with one part Goldschläger, one part Jägermeister, and one part Bacardi 151 rum.[13]
  • A Surfer on Acid is made with equal parts of Jägermeister, Malibu Rum, and pineapple juice.[14]
  • A Jägnog is made with three parts eggnog and one part Jägermeister.[15]
  • A Black President is made with two parts Jägermeister and five parts Coca-Cola.[16]
  • A Green Dragon is made with 60 ml gin, 30 ml crème de menthe, 15 ml Jägermeister, 15 ml lime juice, and a few dashes of orange bitters.[17]
  • A Mickey Jäger or Hunter's Mary[18] is a Bloody Mary made with Jägermeister instead of vodka.
  • A Carpet Bomb is made by mixing Jägermeister with the drink Carpe Diem; Carpe Diem is owned by Redbull and has been advertised as an attempt to replace the Jägerbomb with a healthier alternative.[19]
  • Substituting Jägermeister for vodka in the preparation of a Moscow Mule will produce a Jäger Mule.[20]
  • A Dr. Morganmeister is made by mixing Dr. Pepper with equal parts of Morgan's Spiced Rum and Jägermeister.[21]
  • A Dr. Cockmeister is made by mixing Dr. Pepper with equal parts of Cockspur rum and Jägermeister.[22]

Poem

The label on Jägermeister bottles feature the following verse from the poem Weidmannsheil, by the forester, hunter, and ornithologist Oskar von Riesenthal (1830–1898). Riesenthal is uncredited on the label.[23]

Das ist des Jägers Ehrenschild,
daß er beschützt und hegt sein Wild,
weidmännisch jagt, wie sich’s gehört,
den Schöpfer im Geschöpfe ehrt.

According to Mast-Jägermeister SE,[24] the translation is:

It is the hunter’s honour that he
Protects and preserves his game,
Hunts sportsmanlike, honours the
Creator in His creatures.

A loose translation which preserves the rhyme and meter is:

This is the hunter’s badge of glory,
That he protect and tend his quarry,
Hunt with honour, as is due,
And through the beast to God is true.

Sponsorships

A Brun Motorsport Porsche 956, sponsored by Jägermeister.

Sports

From the 1970s, the Jägermeister brand has developed an association with motor racing, as they have sponsored various European racing teams, primarily those who fielded BMWs[25] and Porsches. These teams have competed in various major racing series including Formula One (March and EuroBrun), DRM (Max Moritz,[26] Kremer, Zakspeed), DTM and Group C (Brun Motorsport), who took the team title in the 1986 World Sportscar Championship.

Jägermeister's orange livery is one of the more commonly recognised in motorsport. The Spanish Fly slot car brand has recently brought out model cars with the distinctive design. More recently, they introduced the Naylor Racing NHRA Pro Stock car, minus its signature orange livery.[27] The livery’s notability was proven when an article in the January 31, 2008, edition of Autosport listed it as one of the twenty most iconic commercial color schemes.[28]

Jägermeister is associated with German football, especially the Bundesliga. In 1973, the Eintracht Braunschweig team became the first soccer team to place a sponsor’s logo on its pants, although the team rejected a related proposal to rename itself "Eintracht Jägermeister". The sponsorship, very controversial at the time, paid the team 100,000 DM (€51,130) and introduced a new way of doing business in soccer. Other teams quickly followed suit. Jägermeister now displays its advertisements at several soccer stadiums in Germany.[29]

Jägermeister also had an involvement in table tennis; it sponsored a domestic team called TTC Jägermeister Calw and was a personal sponsor of Dragutin Šurbek.

Music

In the United States, Jägermeister became popular through promotion by Sidney Frank and through its association with heavy metal bands such as Metallica, Mötley Crüe, Pantera, HIM, and Slayer.[30] Jägermeister is the tour sponsor of numerous bands of this genre.[31]

Jägermeister has been a sponsor of the second stage at the Rockstar Mayhem Festival since 2008.[32] Mayhem Fest is a large Hard Rock and Modern Metal festival that tours the United States and Canada.[32] In 2008 the stage featured the bands Machine Head, Airbourne, Five Finger Death Punch and Walls of Jericho.[33] The 2009 Mayhem Fest Jäger Stage featured Trivium, All That Remains and God Forbid.[34] The 2010 stage featured the bands Hatebreed, Chimaira, Shadows Fall and Winds of Plague.[35] The 2011 stage is billed to feature bands Unearth, Kingdom of Sorrow, and Red Fang. [36]

The Jägermeister Music Tour, which is owned by Sidney Frank Importing, is an event that is held each year in the spring and fall.[citation needed]

In Australia, Jägermeister sponsors the AIR Charts,[37] which are Australia’s official independent music charts (run by the Australian Independent Record Labels Association).

In Bosnia and Herzegovina, Jägermeister is sponsor of Jägermeister Music Night and Sarajevo Metal Fest.

References

  1. ^ The bitter truth, Drinks International, 1 October 2007
  2. ^ "Jägermeister". Jager.com. Retrieved 2011-09-16.
  3. ^ "Jagermeister". Wine and Alcohol. Retrieved 2012-01-29.
  4. ^ http://www.madorama.de/MADAlt.php
  5. ^ Biblical Art in a Secular Century, New York Times, 6 February 2007
  6. ^ a b Barbara Mikkelson (2011-05-26). "Claim: Jägermeister contains deer or elk blood". Snopes.com. Retrieved 2011-09-16.
  7. ^ "Silver Bullet Cocktail". Spiritdrinks.com. 2010-06-14. Retrieved 2011-09-16.
  8. ^ "Jager and Dew". Supercocktails.com. Retrieved 2011-09-16.
  9. ^ Jagermonster at Drink of the Week
  10. ^ Jagermonster at Drinks Mixer
  11. ^ "Starry Night Shot Drink Recipe". Retrieved 6 November 2010.
  12. ^ "Liquid Heroin". LiquidHeroin.com. Retrieved 2012-02-28.
  13. ^ "Liquid Cocaine Shooter Drink Recipe - Shooter". Barnonedrinks.com. 2003-08-04. Retrieved 2011-09-16.
  14. ^ "How to Make Shots - Surfer on Acid". YouTube. 2008-09-19. Retrieved 2011-09-16.
  15. ^ Jagnog at Drinks Mixer
  16. ^ Black President at DrinkSwap
  17. ^ Page 45 of Cocktails: Over 100 Traditional and Quirky Recipes
  18. ^ [1] JÄGERMEISTER listed in Green's Beverages
  19. ^ "The Carpet Bomb Cocktail Recipe". cocktailmaking.com. 2011-12-27. Retrieved 2011-12-27.
  20. ^ http://www.henrys.co.nz/cocktails/JagerMule.aspx
  21. ^ http://www.youtube.com/watch?v=UwFiDq3Hsdc
  22. ^ http://www.youtube.com/watch?v=WSUQs9XfmcY
  23. ^ page 49, Jagdwende: Vom Edelhobby zum ökologischen Handwerk, Wilhelm Bode, Elisabeth Emmert, pub. C.H.Beck, 2000, ISBN 3406459935 Google Books
  24. ^ Jager.com, Our story
  25. ^ BMW am Jägermeister Look Photo series, auto racing
  26. ^ "Exoto's Racing Legends — Porsche 934 RSR/935 Turbo Jägermeister Gift Set". 2.exoto.com. Retrieved 2011-09-16.
  27. ^ Sidney Frank Importing Co., Inc.: Start Your Engines! Jägermeister Teams Up With Naylor Racing and the NHRA!, February 8, 2006
  28. ^ Flying Colours by Henry Hope-Frost, Autosport, 31 January 2008
  29. ^ Official website in English[dead link‍]
  30. ^ Metallica and the Story of Thrash: Metal Hammer Special, dated July 2008, pp. 56–59.
  31. ^ "Jägermusic.com". Jagermusic.com. Retrieved 2011-09-16.
  32. ^ a b "BLABBERMOUTH.NET - Updated: Official ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL Details Revealed". Roadrunnerrecords.com. 2011-01-31. Retrieved 2011-09-16.
  33. ^ "2008 ROCKSTAR Mayhem Festival – Lineup, Dates and Tickets". Cantstoprockin.com. 2008-06-11. Retrieved 2011-09-16.
  34. ^ "SLAYER & MARILYN MANSON to headline Mayhem Fest 2009 – Full Lineup and Itinerary | Tour Dates". Metal Injection. 2009-01-27. Retrieved 2011-09-16.
  35. ^ Lucas, Sindy (2010-01-20). "2010 Rockstar Mayhem Festival Bands Announced". Thesilvertongueonline.com. Retrieved 2011-09-16.
  36. ^ "Rockstar Mayhem Festival 2011". Rockstarmayhemfest.com. Retrieved 2011-09-16.
  37. ^ Welcome to the Jägermeister Air Charts!
Wikimedia Commons has media related to Jägermeister.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Jägermeister&oldid=489628301"