A bottle of Goldschläger.
|Country of origin||Switzerland|
|Alcohol by volume||40%|
Goldschläger is a Swiss cinnamon schnapps (43.5% alcohol by volume or 87 proof; originally it was 53.5% alcohol or 107 proof), a liqueur with very thin, yet visible flakes of gold floating in it. The actual amount of gold has been measured at approximately 13 mg in a 1-Litre bottle of Goldschläger. As of July 2015 this amounts to €0.44 EUR or lower on the international gold market.
Goldschläger was produced in Switzerland until the 1990s, when the brand was acquired by Diageo, which continued production of Goldschläger schnapps in Italy. Since 2008 it is a brand of Global Brands and produced in Switzerland again. The German word Goldschläger ("gold beater") designates the profession of gold leaf makers, who beat bars of gold into micrometre-thin sheets.
It competes on the market with other cinnamon-based elixirs including Fireball Cinnamon Whisky by Sazerac Company, DeKuyper Hot Damn! (liqueur), Hood River Distillers SinFire Cinnamon Whisky, Red Stag Spiced by Jim Beam and Jack Tennessee Fire by Jack Daniel's.
- Rich Dead Nazi (aka Liquid Cocaine) : Goldschläger, Jägermeister, and peppermint schnapps mixed in equal proportion 
- Cinnamon Cocktail: A single shot of Goldschläger mixed with equal parts of Red Bull and soda water on ice.
- Irish Cookie: 1/2 oz chocolate, 6 ozs stout (Guinness), 1/2 oz Bailey's Irish Cream, 1/2 oz Goldschläger.
In popular culture
In the 2006 movie Beerfest, the characters are trying to recall the secret location of the competition. Having been training for a drinking competition all year long, they are unable to reach the appropriate state of inebriation with beer alone. Turning to a bottle of Goldschläger, Todd Wolfhouse (Eric Stolhanske) drinks the entire bottle, leaving him with gold lips and the correct level of drunkenness to lead the rest of the American drinking team to the competition.
Goldschläger is parodied in the 2007 film Superbad by a fictional drink called Goldslick Vodka, and again in the 2007 Bones episode "The Girl in the Gator" buys a type of schnapps called Goldenrod, the description of which is virtually identical to Goldschläger.
In the 2012 movie "The Campaign" Cam Brady (Will Ferrell) says at the dinner table "I was plied with copious amounts of Red Bull, jello shots and Goldschläger. Do you remember Dr.Jenkins? He thought I had Crohn's disease. There were flakes of 24 carat gold in my stool for about a month... I crapped GOLD!".
It is referred to in the song "Hell raisin' heat of the summer" by Florida Georgia Line with the line "and the gold flakes glimmer in the cinnamon booze" and in "Gold" by Macklemore and Ryan Lewis featuring Eighty4 Fly (2012) with the line "Goldschläger faded, 14 carat plated".
- Venable, Shannon (2011). Gold: A Cultural Encyclopedia. ABC-CLIO. p. 136. ISBN 0-313-38430-4.
- "How much gold is in Goldschlager?". 2008-05-28. Retrieved 2012-05-04.
- "US Gold Price". 2012-04-05. Retrieved 2012-04-05.
- "Independent drinks management company for premium brands - GlobalBrands.co.uk". globalbrands.co.uk.
- "Goldschlager - Schnapps - Spirits, Liqueurs & Speciality drinks - Globalbrands.co.uk - GlobalBrands.co.uk". globalbrands.co.uk.
- "Englisch - Deutsch Wörterbuch - leo.org: Startseite". leo.org.
- http://www.cinnamoncocks.com[dead link]
- Keith Stuart. "Six video game cocktails". the Guardian.