Bertolli
Bertolli is a historical Italian brand for Extra Vergine Olive Oil. It grew into an international brand of Italian and Mediterranean food. The company was founded in 1865, in Lucca, Tuscany, by Francesco Bertolli, and was then bought by Unilever.
Bertolli is known for its olive oil, in which it is the global market leader,[1] but has now widened its range to include pasta sauces and ready meals.
In 2008, Unilever sold the olive oil business to Grupo SOS, Spain’s second-largest food group, for £500m as part of its disposal of non-core businesses.[2] The transaction included the sale of the Italian Maya, Dante, and San Giorgio olive oil and seed oil businesses, as well as the factory at Inveruno, Province of Milan, Lombardy; Unilever retained the Bertolli brand for all other categories including margarine, pasta sauces, and frozen meals.
The frozen foods business under the Bertolli brand name was sold by Unilever to ConAgra Foods in August of 2012.
References
http://finance.yahoo.com/news/conagra-foods-completes-acquisition-bertolli-160000424.html
- ^ "Unilever enters olive oil market with clever packaging". Food Production Daily. 13 December 2004. Retrieved 2008-03-16.
- ^ "Unilever disposes Bertolli Olive Oil to Grupo SOS". Unilever PR. 2008-07-21. Retrieved 2008-07-28.
External links
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- Bertolli global website
- Rocco DiSpirito as spokesperson for Bertolli
- Unilever page on Bertolli
- Bertolli blog
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