Shopping channel
Shopping channels are television specialty channels targeted towards home shoppers consumers by broadcasting product demonstrations or explanations. Many of the major shopping channels broadcast live 24/7, such as QVC and HSN. The format of the show is usually a host with a guest/product expert. The home shopping industry has grown quickly in a short period of time thanks to the rapid expansion of the Internet.
DRTV (infomercials) is another sector of the home shopping business and does not operate solely on shopping channels. Many major shopping channels disassociate themselves from DRTV, as there is a negative stigma associated with infomercials. Unfortunately, earlier infomercials lacked a stable industry and sufficient product quality control/assurance.
Sales Per Minute (SPM) is a key figure used to decide how successful a product is when receiving airtime on TV.
Home shopping pioneers
Home shopping channels
USA
- Free-to-Air - Terrestrial/unicast
- QVC (Liberty Interactive)
- Home Shopping Network (HSN, Inc.)
- ShopNBC (ValueVision Media)
- Pay TV only
- America's Auction Network (Jeremiahs International)
- Liquidation Channel (The Jewelry Channel, Inc.)
- Jewelry Television (Multimedia Commerce Group Inc.)
Canada
- Pay TV only
Australia
- Free to Air - Terrestrial
- Free to Air - Terrestrial Metropolitan
- Fresh Ideas TV (Seven West Media)
- Spree TV (Ten Network Holdings)
- Extra (Nine Entertainment Co.)
- Extra 2 (5 hour delay of Extra)
- Free to Air - Terrestrial Regional
- Free-to-Air - Satellite
New Zealand
- Free to Air - Terrestrial
- Free to Air - Terrestrial Metropolitan
- TVSN (Direct Group Pty Ltd)
- YesShop (NZ Computer Sales)
United Kingdom
- Bid
- Bid Plus
- Create and Craft
- Gems TV
- Ideal World
- The Jewellery Channel
- Jewellery Maker
- JML Direct TV
- Price Drop
- QVC
- Rocks & Co
Russia
- TTS
- Domashniy magazin
- Stil i Moda
- Shopping Live (HSE24 Group)
Italy
South Korea
- GS Home Shopping
- CJ Home Shopping
- NS Home Shopping
- Lotte Home Shopping
- Hyundai Home Shopping
- Home & Shopping
India
Mexico
Other countries
- TV SHOP (Europe)
- European Home Shopping
- La Tienda en Casa (Spain)