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Founded2013; 9 years ago (2013)
  • Yakir Gola
  • Rafael Ilishayev
HeadquartersPhiladelphia, Pennsylvania, U.S.
ServicesOnline platform for convenience delivery
Number of employees
c. 15,000[1]

Gopuff is an American consumer goods and food delivery company headquartered in Philadelphia.[2][3][4] The company operates in over 650 US cities through approximately 500 microfulfillment centers as of October 2021.[5][2][6][7] It also operates in the United Kingdom, following a take over of Newcastle upon Tyne-based Fancy.[8][9] As of July 2021, the company was valued at $15 billion.[6][7][10][11]


Gopuff is headquartered in Philadelphia, Pennsylvania, and was founded in 2013 by two Drexel University students: Yakir Gola and Rafael Ilishayev. Gopuff was originally an on-demand hookah delivery service but expanded to delivering food and goods typically sold in convenience stores.[12] The company began offering delivery services in Philadelphia before moving into other cities, including Seattle, Boston, Phoenix, and Atlanta.[13][14]

In 2016, Gopuff raised $8.25 million in A round funding.[15] In 2019, the company reportedly raised $750 million in funding from SoftBank, with a commitment for up to $250 million more.[16][17] Also in 2019, Gopuff opened a new headquarters in the Finnigan's Wake building in Northern Liberties.[18][19]

Gola and Ilishayev were included in a 2017 Forbes 30 Under 30 list for retail and ecommerce[20] and later in the year, were together named Target Magazine's target marketer of the year.[21] While founding Gopuff, Gola and Ilishayev bonded over their similar ancestries and family backgrounds,[3] and later became supporters of Drexel's Jewish community, providing funding for Drexel Chabad to purchase a new building in 2020.[22][23]

In October 2020, the company announced that it had raised $380 million in a funding round led by Accel and D1 Capital Partners, bringing the company's total value to $3.9 billion.[10] In November, Gopuff agreed to purchase BevMo! for $350 million.[24] The alcoholic beverage chain has 161 stores in California, Washington and Arizona.[25]

In March 2021, Gopuff announced that it had raised $1.15 billion in funding from investors including D1 Capital Partners, Fidelity Management and Research Company and Luxor Capital.[6][7] That month, it was listed on CNBC's Disruptor 50 list.[26]

In April 2021, Gopuff added the first independent board member, Betsy Atkins, to its board.[27]

In May 2021, Gopuff acquired Fancy, a UK-based food delivery service.[8] Also in May, Gopuff and Uber Eats announced a partnership to sell products from Gopuff through the Uber Eats app.[28][29]

In June 2021, Gopuff acquired Liquor Barn, an alcoholic beverage chain, and announced the acquisition of RideOS for $115 million.[30][31][32][33]

In July 2022, Gopuff announced closure of 76 of its U.S. warehouses and layoffs impacting about 1,500 employees. The company still intends to expand services at other high-performing locations.[1]

Services and operation[edit]

Gopuff primarily delivers goods typically found in convenience stores such as snacks, drinks, household items, toiletries as well as pet and baby products like diapers.[34] Beer, wine, and spirits are available for delivery in some markets.[35]

In December 2015, Gopuff launched a beer delivery service called goBeer.[36] In May 2016, they launched an alcohol delivery service called goBooze.[37][38][39] These services are organized under the umbrella of goBrands Inc.

The company owns warehouses that stock many of the products it delivers, including electronics, food, medications, and pet supplies.[40]


In 2018, researchers from Northeastern University found that the Gopuff mobile app recorded user interactions that involved personal information, and transmitted the resulting video to a website affiliated with analytics company Appsee.[41] Appsee criticized Gopuff for violating its terms of service.[41] Gopuff stated that it would remove Appsee code from future versions of its iOS and Android apps, and amend its privacy policy to disclose possible data transfer to the app.[41]


  1. ^ a b Bursztynsky, Jessica (July 12, 2022). "Delivery startup Gopuff cuts 10% of its global workforce and closes 76 U.S. warehouses". CNBC.
  2. ^ a b Debter, Lauren (August 31, 2020). "Beer, Band-Aids And Ben & Jerry's: Why Venture Capitalists Gave Two 27-Year-Olds $1 Billion To Build The Ultimate Online Convenience Store". Forbes.
  3. ^ a b Donaldson James, Susan (July 11, 2017). "Late-Night Cravings Inspired goPuff, a Business That's Raised Over $8M". NBC News.
  4. ^ Zapkin, Nina (2016). "This Fast-Growing Startup Wants to Make Visiting the Convenience Store Obsolete". Entrepreneur.
  5. ^ "Digital retailer Gopuff brings convenience store to doorstep". The Daily Memphian. Retrieved June 16, 2020.
  6. ^ a b c "'Instant needs' delivery startup Gopuff raises $1.15B at an $8.9B valuation". TechCrunch. Retrieved April 2, 2021.
  7. ^ a b c Palmer, Annie (March 23, 2021). "SoftBank-backed delivery start-up Gopuff valued at $8.9 billion in new funding round, more than double from five months ago". CNBC. Retrieved April 2, 2021.
  8. ^ a b "Gopuff acquires U.K.-based Fancy to kickstart international expansion". PhillyVoice. May 7, 2021.
  9. ^ Zakrewski, Cat (2016). "GoPuff Raises $5M to Back Delivery of Smokes, Snacks and More". Wall Street Journal.
  10. ^ a b Ha, Anthony (October 8, 2020). "Delivery startup Gopuff raises $380M at a $3.9B valuation". TechCrunch. Retrieved October 8, 2020.
  11. ^ "Delivery startup Gopuff valued at $15 billion after latest fundraising". Reuters. July 30, 2021. Retrieved August 29, 2021.
  12. ^ Annear, Steve (September 11, 2014). "Hookah Delivery Company 'GoPuff' Changes Up Its Business Model". Boston Magazine.
  13. ^ DiStefano, Joseph N. "With global cash, GoPuff grows past pot-friendly past; neighbors complain". The Philadelphia Inquirer. Retrieved July 1, 2020.
  14. ^ Barr, Diana (April 4, 2019). "Need snacks, diapers? On-demand retailer expands delivery to St. Louis". St. Louis Business Journal. Retrieved July 1, 2020.
  15. ^ Young, Vicki M. (June 3, 2016). "Delivery Service GoPuff Closes $8.25M Series A Round". WWD. Retrieved July 1, 2020.
  16. ^ "SoftBank Quietly Invested $750 Million in Delivery Startup GoPuff Last Summer". Philadelphia Magazine. January 21, 2020. Retrieved July 1, 2020.
  17. ^ "SoftBank Leads $1B Funding Round For Warehouse-To-Consumer Delivery App GoPuff". Bisnow. Retrieved July 1, 2020.
  18. ^ "Fast-growing Philadelphia startup inks delivery deal with Graduate Hotels". Retrieved May 1, 2020.
  19. ^ Tanenbaum, Michael (2018). "Finnigan's Wake building in Northern Liberties will house new goPuff HQ". Philly Voice.
  20. ^ "30 Under 30 2017: Retail & Ecommerce". Forbes. Retrieved March 19, 2018.
  21. ^ Fletcher, Heather. "GoPuff's Brand Magic - Target Marketing". Target Marketing. Retrieved March 19, 2018.
  22. ^ Zighelboim, Selah Maya (March 14, 2018). "Drexel Alumni Commission Torah for Campus Chabad". Jewish Exponent. Retrieved June 16, 2020.
  23. ^ Silver, Matt (March 9, 2020). "GoPuff founders fund Drexel Chabad building". Jewish Exponent. Retrieved June 16, 2020.
  24. ^ Ha, Anthony (November 5, 2020). "Delivery startup goPuff acquires BevMo for $350M". TechCrunch. Retrieved November 6, 2020.
  25. ^ Chang, Andrea (November 5, 2020). "BevMo acquired in $350-million deal as booze deliveries surge". Los Angeles Times. Retrieved November 9, 2020.
  26. ^ "These are the 2021 CNBC Disruptor 50 companies". CNBC. May 25, 2021. Retrieved July 20, 2021.
  27. ^ "Gopuff Appoints Betsy Atkins as First Independent Board Member". Retrieved May 5, 2021.
  28. ^ Holland, Frank (May 5, 2021). "Uber partners with Softbank-backed Gopuff to deliver everyday essentials, from snacks to toothpaste". CNBC. Retrieved June 14, 2021.
  29. ^ Chapman, Lizette (May 4, 2021). "Uber Taps SoftBank-Backed GoPuff to Expand Grocery Delivery". Retrieved June 14, 2021.{{cite news}}: CS1 maint: url-status (link)
  30. ^ Baker, Liana (June 17, 2021). "Gopuff to Buy Siemens-Backed RideOS in $100 Million-Plus Deal". Bloomberg. Retrieved July 20, 2021.
  31. ^ Bellan, Rebecca (June 18, 2021). "Delivery service Gopuff acquires rideOS for $115 million". TechCrunch. Retrieved July 20, 2021.
  32. ^ Batchelor, Deirdre Bosa,Laura (June 21, 2021). "Delivery company Gopuff acquires Liquor Barn, continuing its retail expansion". CNBC. Retrieved June 22, 2021.
  33. ^ "Liquor Barn Sold to National Delivery Service Gopuff". The Lane Report. June 21, 2021.
  34. ^ Wisenberg Brin, Dinah (2016). "Delivery start-up goPuff fills overnight needs — and whims". CNBC.
  35. ^ Japhe, Brad. "These Are The Top-Selling Alcoholic Beverages During The Coronavirus Lockdown". Forbes. Retrieved July 1, 2020.
  36. ^ Hilario, Kenneth (2016). "Local beer delivery company eyes expansion in 2016". Philadelphia Business Journal.
  37. ^ "Alcohol Delivery App goBooze Launches in Chicago". Retrieved May 1, 2020.
  38. ^ "On-demand delivery company launches new 'booze' service in D.C." Retrieved May 1, 2020.
  39. ^ Shah, Angela (2016). "Philadelphia's goBooze Starts Beer, Wine Delivery in Austin". Xconomy.
  40. ^ "Convenience store delivery service Gopuff expands with third Twin Cities warehouse". Star Tribune. Retrieved July 1, 2020.
  41. ^ a b c Hill, Kashmir (July 3, 2017). "No, Your Phone Isn't Secretly Recording You". Gizmodo. Retrieved July 5, 2018.


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