Foodler

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Foodler Inc.
Foodler logo.png
Type of site
Private
Headquarters Boston, Massachusetts, U.S.
Area served United States, Canada
Founder(s) Christian Dumontet
John Jannotti
Edin Arslanagic
Key people Christian Dumontet (Chairman, CEO, owner)
Jim Ricotta (COO)
Industry Online food ordering
Website foodler.com
Written in Java, Scala, Objective-C

Foodler Inc. is an American online food ordering service that connects consumers with a wide variety of restaurants for immediate delivery. The company’s website, www.foodler.com, ranks restaurants according to consumer feedback with recommendations based on order history, user ratings, discounts, and free delivery.[1] Users can rank specific dishes.[2] Foodler also remembers users’ favorite foods, addresses, payment, and tip preferences to speed up the ordering process.

As of May 2017, the company has generated food sales of over $500 million.[3] In June 2017, Foodler agreed to be acquired by competitor GrubHub.[4]

Delivery via Foodler is available from more than 12,000 restaurants in 48 states across the US.[5] The company has more than 1,200 restaurants available on its platform within the Boston area. Jeff Zamiri, owner of Sorento’s Italian Restaurant located in the Greater Boston area, indicated that partnering with Foodler grew the business by “at least 10%"[6]

Other locations include Atlanta, Baltimore,[7] Chicago, Dallas, Denver, Miami, New York City, Orlando, Philadelphia, San Francisco, Washington DC, and in Canada, Vancouver.

Features and services[edit]

Foodler's Best Bets section selects up to 18 restaurants to display at the top of users’ listing page based on a variety of factors including customer ratings, past orders, cuisine, cost, and available discounts. Restaurants often offer Foodler customers exclusive specials, deals, and instant rebates.

In April 2013, the company began accepting Bitcoins as payment,[8] making it the first food ordering service to accept the electronic currency. Users can use Bitcoins to purchase gift certificates for Foodler.[9]

Foodler's rewards program allows customers to earn points on each order which can be redeemed for FoodlerBucks, T-shirts, cash, or gift cards. The company recently launched Foodler@work, allowing companies to pre-order food deliveries for small or large groups, as well as special events and parties.

The company released its iPhone app in April 2013.[10] The app supports geolocation via GPS to assist customers in locating delivery options. Customer details are synced with the web site, including points, payment options, and delivery preferences.

The company released its iPad app in February 2014,[11] followed by its Android app several days later.[12]

Partnerships[edit]

Foodler announced its partnership with LevelUp on February 26, 2014, bringing LevelUp's payment and loyalty rewards programs to all customers and restaurants in its network.[13]

There are no paper menus and food is often delivered using scooters and bikes via Foodler delivery partners like DASHED.[14]

Recognition[edit]

Christian Dumontet, CEO & co-founder, was named as a finalist in the 2014 Ernst & Young Entrepreneur of The Year Award.[15]

In 2014, Foodler was recognized as the #16 fastest growing private company in Massachusetts by the Boston Business Journal.[16]

Later in 2014, Foodler was recognized by Inc. Magazine as one of America's fastest-growing private companies.[17]

References[edit]

  1. ^ "Online food ordering sites battle for Boston dining dime". Boston Business Journal. March 26, 2009. 
  2. ^ "Foodler co-founder aims to remove the edge from ordering takeout". San Francisco Examiner. June 6, 2011. 
  3. ^ "About Foodler". Foodler. May 22, 2017. 
  4. ^ Delivery service Foodler acquired by GrubHub
  5. ^ "Bitcoins burning a hole in your pocket? Try ordering some takeout". GigaOM. April 17, 2013. 
  6. ^ "Boston Getting 'All it Can Eat' with Foodler". eNewsChannels. December 6, 2006. 
  7. ^ "Online food delivery service Foodler expands in Baltimore". Baltimore Business Journal. April 15, 2013. 
  8. ^ https://www.foodler.com/user/Bitcoin.do
  9. ^ "Foodler Becomes First Food Ordering Service to Accept Bitcoin Payments". April 17, 2013. 
  10. ^ "Being Lazy Just Got Lazier: Foodler Releases iPhone App So You Can Order Take-Out Direct From Your Palm". BostInno. April 8, 2013. 
  11. ^ "Foodler Brings Your 'Best Bets' for Local Food Delivery to the iPad". Yahoo! Finance. February 5, 2014. 
  12. ^ "Foodler Makes It Easier Than Ever for Android Smartphone Users to Order Food from their Favorite Restaurant". PYMNTS.com. February 7, 2014. 
  13. ^ "LevelUp and Foodler get together". Boston.com. February 26, 2014. 
  14. ^ "Foodler.com Expands Across U.S." FSR Magazine. April 1, 2011. 
  15. ^ "The Entrepreneur of the Year New England". reuters.com. May 20, 2014. 
  16. ^ "Fastest-Growing Private Companies in Mass". bizjournals.com. April 18, 2014. 
  17. ^ "Foodler Recognized by Inc. Magazine as One of America's Fastest-Growing Private Companies". yahoo.com. August 26, 2014. 

External links[edit]