JCDecaux

JCDecaux Group

Company type	Public limited company with an Executive Board and a Supervisory Board (Euronext: DEC)
Industry	Out-of-Home Advertising
Founded	1964 (1964)
Founder	Jean-Claude Decaux
Headquarters	Neuilly-sur-Seine , France
Products	Street furniture, Bus shelter, Self-service Bikes
Revenue	€2.813 billion (2014)
Net income	€ 215.6 million (2014)
Owners	Jean-François Decaux, Jean-Charles Decaux
Number of employees	12 300 (2015)
Website	[2]

JCDecaux Group (JCDecaux SA, French pronunciation: [ʒisedəˈko]) is a multinational corporation based in Neuilly-sur-Seine, near Paris, France, known for its bus-stop advertising systems, billboards, public bicycle rental systems, and street furniture. It is the largest outdoor advertising corporation in the world.

The company was founded in 1964 in Lyon, France by Jean-Claude Decaux. Over the years it has expanded aggressively, partly through acquisitions of smaller advertising companies in several countries. It currently operates in more than 54 countries, 165 airports and has approximately 9940 employees; its advertising reaches 175 million people each day. Its headquarters is located in Neuilly-sur-Seine, a suburb of Paris, France. JCDecaux currently employs more than 12,300 people worldwide and maintains a presence in over 70 countries. In France alone, JCDecaux employs more than 3,500 people.

Bicycle rental systems

Vélib' bicycle hire station at Sèvres – Lecourbe (Paris Métro).

JCDecaux van in France.

The public bicycle rental systems are each financed by local advertising operators in return for the cities signing over a 10-year licence to exploit city-wide billboards. The overall scheme is called Cyclocity by the company, but each city's system is branded under an individual name.

The cities that have implemented its bicycle rental systems are listed below.

To sort this table by any column, click on the icon next to the column title.

City	Country	Launch date	System name	Stations	Bikes
Amiens	France	2008	Vélam	26	313
Besançon	France	2007	VéloCité	30	200
Brisbane	Australia	2010	CityCycle	150	2000
Brussels	Belgium	2009	Villo!	360	5000
Cergy-Pontoise	France	2009	VélO2	42	400
Córdoba	Spain	2003	Cyclocity	4	35
Créteil	France	2010	Cristolib’	10	130
Dublin	Ireland	2009	dublinbikes	102	1500
Gijón	Spain	2003	Gijon-Bici	8	64
Gothenburg	Sweden	2010	Styr & Ställ	50	600
Kazan	Russia	2013	Veli’K	12	260
Lillestrøm	Norway	2013	Bysykkel	5	50
Ljubljana	Slovenia	2011	BicikeLJ	31	300
Lund	Sweden	2014	Lundahoj	17	250
Luxembourg	Luxembourg	2008	Vel'oh	72	742
Lyon	France	2005	Vélo'v	348	4000
Marseille	France	2007	Le vélo	130	1000
Mulhouse	France	2007	Vélocité	40	240
Nancy	France	2008	VélOstan'lib	29	250
Nantes	France	2008	Bicloo	102	880
Paris	France	2007	Vélib'	1746	23845
Rouen	France	2007	Cy'clic	20	250
Santander	Spain	2008	Tusbic	15	200
Seville	Spain	2007	Sevici	260	2500
Toulouse	France	2007	VélôToulouse	253	2400
Toyama	Japan	2010	Cyclocity-Toyama	15	150
Valencia	Spain	2010	Valenbisi	275	2750
Vienna	Austria	2003	City Bike	116	1500
Vilnius	Lithuania	2013	Cyclocity Vilnius	36	300

Worldwide Presence

JCDecaux operates in over 70 countries across 5 continents. 77.9% of JCDecaux’s annual revenue comes from abroad.

Europe

JCDecaux originated in France and was quickly established overseas, with its first contract in Belgium in 1966 and in Portugal in 1971.

Thanks to its partnership with Wall AG, the company settled in Germany in 1982 and then in Turkey in 1996.

JCDecaux was founded in the United Kingdom in 1984 and is the market leader in Outdoor advertising. In 2005, JCDecaux UK has unveiled the UK's tallest outdoor advertising structure: the M4 Torch. JCDecaux won several important contracts during the past 5 years such as: a contract for Outdoor Advertising at St Pancras International in London (2011), National Rail Outdoor Advertising and BAA Advertising Contracts at Heathrow, Heathrow Express, Aberdeen, Edinburgh, Glasgow Airports.

In 2010, JCDecaux completed the acquisition of UK rival Titan Outdoor. In 2015, JCDecaux won Transport for London (TfL) bus shelter advertising contract.

JCDecaux can now be found in most European countries, including Luxembourg (1985), the Netherlands (1986), Finland (1989), Sweden (1989), Spain (1990), Slovakia (1990), Czech Republic (1995), Norway (1998), Ireland (1999) and in Poland (1999).

JCDecaux can also be found in the Baltic countries (2002), Bulgaria (2007), in Ukraine (2007) and in Hungary (2012).

JCDecaux is present in Denmark (AFA JCDecaux Denmark) since 1989, in Italy (IGPDecaux) since 1995, in Iceland (AFA JCDecaux Iceland) since 1998, in Switzerland (APG|SGA) since 1999, in Austria (Gewista) since 2001, in Croatia and in Slovenia (Europlakat) since 2001, in Serbia (Alma Quattro) since 2003 and in Russia (Russ Outdoor) since 2007 through equity or joint ventures.

North America

JCDecaux has been present in the United States since 1993 in major cities and in 26 US airports, including New York, Washington DC and Los Angeles. JCDecaux was established in Canada in 2002.

Its North America division has its head office in 3 Park Avenue in Midtown Manhattan, New York City.

South America

JCDecaux was founded in Brazil and in Argentina in 1998. The company is also a part of the Outdoor market in Argentina, Uruguay since 2000 and Chile since 2001. Recently, JCDecaux strengthened its presence in Latin America by winning a contract for 1000 digital clocks in São Paulo (2012), completing the acquisition of 85% of EUMEX.

Middle East and Africa

The company’s operation also covers the Middle East with offices established in Dubai and Abu Dhabi in the United Arab Emirates, Doha in Qatar, Tel Aviv in Israel, as well as Riyadh, Jeddah, Dammam and Madinah in Saudi Arabia. Moreover, JCDecaux signed recently a 20-year exclusive street furniture contract to provide the City of Muscat, the capital of the Sultanate of Oman, with a wide range of advertising street furniture.

JCDecaux is present in three African countries: Algeria (2007), Cameroun (2011), South Africa (2011) and Tanzania ( 2016)

Asia and Oceania

JCDecaux expanded to Australia in 1997. In Asia, JCDecaux can be found in Singapore and Thailand since 1999, Japan since 2000 (as MCDecaux) and in South Korea since 2001. JCDecaux also moved to China in 2004 with 7 airports, including Shanghai and Beijing. The company also has a presence in India (2006), Uzbekistan (2006), Kazakhstan (2007) and Mongolia (2014).

See also

• MCDecaux - Joint venture between JCDecaux and Mitsubishi Corporation.

And rival outdoor advertising companies:

• Clear Channel Outdoor
• Lamar Advertising Company
• Outfront Media (formerly CBS Outdoor)
• Pattison Outdoor Advertising (Canada)

External links

• JCDecaux.com - Official site