Muzz Buzz
| Company type | Private |
|---|---|
| Industry | Drive-through coffee stores Retail coffee and tea Retail beverages |
| Founded | Belmont, Western Australia in Perth, Western Australia (2001) |
| Headquarters | Belmont, Western Australia, Australia |
Key people | Warren Reynolds, Executive Chairman Steven Pynt Managing Director |
| Products | Whole bean coffee Tea Made-to-order beverages Bottled beverages Baked goods Frappuccino beverages |
| Services | Coffee |
Number of employees | over 100 |
| Website | www |
Muzz Buzz is an Australian owned and operated drive-through coffee franchise chain, originating in Perth, Western Australia. Established in the metropolitan suburb of Belmont, Western Australia in 2001, Muzz Buzz has seen rapid expansion in recent years. Following a "carbon-copy" franchise model, Muzz Buzz locations can be found over 35 locations within the Perth metropolitan area, and has 10 stores in Victoria, 2 in QLD, 2 in SA and 2 in New Zealand.
History
Muzz Buzz was formed in response to growing Australian tastes for premium coffee which was, at the time, not commonly available within the Perth metropolitan area in drive-through form.
Franchising of the brand commenced in 2004, with individual outlets closely resembling the original design and ethos. The first franchised outlet was established in Mosman Park by Warren Reynolds, who was instrumental in the mass expansion of the franchise to additional Perth locations.[1] Sporting a distinctive design, reminiscent of an oversized coffee cup, the stores are adorned with the standard corporate colouration of white, green, and purple.
Expansion into non-Western Australian markets began in 2006, with potential sites earmarked in New South Wales, South Australia, Queensland and Victoria.[2] As of February 2014[update], Muzz Buzz had 56 operating drive thru outlets in four Australian states. Internationally, franchise rights have been sold to Belarus for the Eastern Bloc, Turkey and the Middle East, South Africa, New Zealand (two stores), United Kingdom[3] and Singapore, with advanced negotiations ongoing for future North American based operations. Additionally, Reynolds has mentioned in interviews that the company has received expressions of interest from China.[4]
Muzz Buzz is a member of the Franchise Council of Australia, and has been ranked as one of the top 10 franchises within Australia in 2012 based on an independent review of franchisors by 10 Thousand Feet.[5]
Menu
While item prices may differ slightly between stores, the menu selection has been tailored towards easy replication between franchisee locations. Hot drink size configurations include Short, Tall, Grande, and The Really Big One. Cold drinks are served in Tall and Grande sizes. Coffee is made from freshly ground beans. Various other drinks and food items are also on offer.
See also
References
- ^ Rachel Donkin (2006-05-16). "Muzz Buzz chief blasts red tape". The West Australian.
- ^ Rosemary Ryan (2006-04-03). "UCoffee newcomer expands drive through concept". Hospitality.
- ^ Master franchise expands Muzz Buzz brand into the UK | Franchise opportunities in Australia | Franchises available in Australia | Business Franchise Magazine
- ^ "Two UK rivals vie for MuzzK Buzz franchise". The West Australian. 2007-04-09.
- ^ http://www.topfranchise.com.au/