Boost Juice

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Boost Juice Bars
TypeSubsidiary
IndustryFood & Beverage
FoundedMarch 2000; 21 years ago (2000-03)[1]
FounderJanine Allis
Headquarters,
Australia
Number of locations
550 (2020)[2]
Area served
Australia, Brunei, Chile, Estonia, Indonesia, Saudi Arabia, Latvia, Malaysia, New Zealand, Singapore, South Africa, Thailand, United Kingdom, Vietnam .[1]
Key people
Claire Lauber (Managing Director)
ProductsJuices & Smoothies
ParentRetail Zoo
Websitewww.boostjuice.com.au

Boost Juice Bars is an Australian retail outlet that specialise in selling fruit juice and smoothies. Boost Juice Bars was formed in 2000 with the first store located in Adelaide, South Australia.[1] The company has expanded internationally with stores in Asia, Europe, South America, and the United Kingdom through franchising.

History[edit]

The founder of Boost Juice Bars, Janine Allis, noticed the fad of the juice bar when on holiday in the United States in 1999. With her husband, Jeff Allis, Janine decided to bring the idea to Australia.[3] In 2000, Allis opened her first Boost Juice Bar in King William Street, Adelaide while she was on maternity leave.[4] At the end of 2004, Boost Juice had 175 stores operating across Australia and New Zealand.[5]

In May 2007, Boost Juice Bars ceased operations in New Zealand after the franchiser (which operated all the New Zealand stores) was put into liquidation. The stores were sold to Tank Juice, which now operates the concept under the Tank brand.[6]

In 2007, the founders of Millies Cookies, Richard O'Sullivan and Mario Budwig, signed an agreement with Boost Juice Bars to launch the brand in the United Kingdom.[7] By the end of the year, the company had also expanded into Chile, Kuwait, Singapore, Indonesia and, most recently, Thailand.[8]

In 2008, Nestlé launched a range of fruit smoothies in association with Boost Juice Bars, to operate alongside the company's expansion into the United Kingdom.[9]

Between 2009 and 2012, a Boost Juice store operated in China, but it was plagued by problems—the store opening was delayed, the shop-fit was average and the product was not as good as expected.[10]

In 2010, Riverside Company bought a 65% stake in the Boost Investment Group, paying around $65 million for the share.[11] That year, Boost Juice launched "Boost the way you feel" rebranding to mark its tenth anniversary.[12] Allis also participated in the Channel Ten TV show Undercover Boss.[13][14]

In 2014, Bain Capital bought out Riverside Company to take over as the majority shareholder in Boost Juice.[15]

In 2015, Janine Allis signed onto Channel Ten's Shark Tank (Australia) as one of the five sharks.[16]

Operations[edit]

Legend:
  Former Locations
  Current Locations
  No Data

As of February 2020, stores operate in Australia, Brunei Darussalam, Chile, Estonia, Indonesia, Latvia, Malaysia, New Zealand, Saudi Arabia, Singapore, United Kingdom and Vietnam.

In 2007, Boost Juice Bars attempted to acquire the Canadian juice bar company Booster Juice, which would have led to the company being floated on the stock market, though this was unsuccessful.[17]

As of June 2017, Boost Juice has 270 stores in Australia with another 197 stores worldwide for a total of 467 stores.

Environmental Commitments[edit]

When Boost first launched in 2000, Janine employed the use of Styrofoam cups to minimize costs and to establish Boost as an environmentally friendly brand. The company took the approach that polystyrene cups require less raw materials than paper cups. The company also argues that polystyrene cups can theoretically be fully recycled. However this angle could be interpreted as greenwashing as most city councils in Australia do not recycle soft polystyrene cups.[18]

In late 2013, Boost changed its cups from Styrofoam to paper cups. It did so because:

  • The Styrofoam cups were visually dated;
  • Paper was seen as the more environmentally friendly option, in contradiction of earlier statements by Boost; and
  • The bumpy surface of the new paper cups was more aesthetically pleasing to hold and to touch.

Not long after inception, Boost Juice released an Enviro-Cup. This reusable cup could be constantly reused in store. Users of the Enviro-cup received a $1 discount per use.

In 2017, Boost updated its Enviro-Cup with a new Fill-Up-Cup, which maintained the size and discount; however, this cup was considered by the company to be more aesthetically pleasing and was ergonomically designed to be spill-proof.[19]

Later in late 2018 Boost introduced their new Reusable Stainless Steel Cup (that can be purchased for $25) and their Stainless Steel Straw and Straw Cleaner Kit (that can be purchased for $8).

See also[edit]

References[edit]

  1. ^ a b c "About boost juice!". Boost Juice Bars. Archived from the original on 7 August 2008. Retrieved 10 February 2020.
  2. ^ "Study Kit 2008/2009" (PDF). Boost Juice Bars. Archived from the original (PDF) on 8 July 2011. Retrieved 24 June 2009.
  3. ^ Dabkowski, Stephen (15 July 2003). "Boost Juice blends a success that's overflowing". The Age. Fairfax Media. Archived from the original on 25 March 2010.
  4. ^ Kermond, Clare (3 December 2009). "From little things, given a Boost, big things grow". The Sydney Morning Herald. Fairfax Media. Archived from the original on 23 June 2012.
  5. ^ O'Neill, Rob (14 December 2004). "Small tricks, big business". The Sydney Morning Herald. Fairfax Media. Archived from the original on 29 October 2015.
  6. ^ "Boost finds fresh owner in New Tank". New Zealand Herald. 10 May 2008. Archived from the original on 17 July 2012. Retrieved 24 June 2009.
  7. ^ Bond, Georgina (9 May 2006). "Smoothies: the new coffee wars?". BBC News. Retrieved 24 June 2009.
  8. ^ "Australian Boost Juice Launches in UK". Easier. 15 March 2007. Archived from the original on 23 July 2008.
  9. ^ "Nestlé and Boost Juice Bars launch Boosted Smoothies range". Talking Retail. 8 April 2008. Archived from the original on 19 August 2010.
  10. ^ Bleby, Michael (17 December 2012). "Boost Juice to try China again". Business Review Weekly. Archived from the original on 5 January 2015.
  11. ^ Greenblat, Eli (3 May 2010). "Boost Juice sells majority stake for $65m". The Sydney Morning Herald. Fairfax Media. Archived from the original on 18 April 2015.
  12. ^ "Boost ad tells customers: Smile, it won't kill you". mUmBRELLA. 1 November 2010. Archived from the original on 21 November 2012.
  13. ^ "Boost Juice boss goes undercover for tv". Franchise Business. 1 November 2010. Archived from the original on 29 October 2015.
  14. ^ Yeap, Sue (1 November 2010). "Undercover Boss visits Perth woman". Yahoo!7 News. Archived from the original on 29 October 2015.
  15. ^ "Janine Allis stays on as Bain Capital completes Boost Juice deal". Financial Review. 2 June 2014. Retrieved 2 July 2017.
  16. ^ Ten, Network. "Profiles - Shark Tank". TenPlay - Profiles - Shark Tank. Retrieved 2 July 2017.
  17. ^ "New look Boost Juice ready to expand". Smart Company. 11 September 2007. Retrieved 24 June 2009.
  18. ^ "Boost Cups" (PDF). Archived from the original (PDF) on 21 September 2017. Retrieved 3 July 2017.
  19. ^ Juice, Boost (15 January 2017). "WE GOT NEW FILL-UP CUPS! What is it? It sounds like Phillip has his own cup but it's actually just a spill proof cup for your Boost!pic.twitter.com/KGZeeALbxK". @boostjuiceoz. Retrieved 2 July 2017.

External links[edit]