The Willows Shopping Center is located in one of the fastest growing areas of the East Bay in Concord, California. The center boasts a strong line up of national retailers including Old Navy, ULTA Beauty, Cost Plus World Market, REI, UFC Gym, Claim Jumper, Benihana and the newest member in holiday 2006, Pier One. Located in a densely populated area, the customer is a college educated, white collar professional, with over two-thirds opening their own home. The average household income of $92,574 is 24 percent above the state average. Over forty-five percent of customers are between the ages of 35 and 54 and in the prime of their career. The center is located adjacent to and is visible from the major north/south of I-680 that links the area to San Francisco. In addition, two BART stations provide rapid transit for office workers from the surrounding area to the city.