Type of site
|Alexa rank||194,490 (April 2020[update])|
Azubu's acquisition of Hitbox was announced in January 2017. At the time, they announced they were "launch a new platform, focused on optimizing the mobile user experience and monetization technologies, strengthened by our internally developed technologies, technical partner relationships and a passionate team dedicated to pushing the boundaries of video game live streaming."
On May 9, 2017, both the Azubu and Hitbox websites were shut down and redirected traffic to Smashcast. With focus on eSports, the service announced new features, such as the "Hype-o-Meter" (a viewer engagement feature that helps eSports fan cheer for their favorite teams), a feed on every profile page, and an integration with Discord. In an interview with Redbull, CEO Mike McGarvey said that Smashcast was "the largest independent eSports broadcaster outside of Asia" with more than 10 million users.
- "smashcast.tv Competitive Analysis, Marketing Mix and Traffic - Alexa". alexa.com. Retrieved April 22, 2020.
- "Smashcast emerges". Hitbox Blog. 9 May 2017. Retrieved 14 February 2018.
- "A New Beginning". Hitbox Blog. 2017-01-10. Retrieved 2017-05-10.
- Klimscha, Martin (10 January 2017). "A New Beginning". Hitbox Blog. Retrieved 14 February 2018.
- James, Chen (2017-05-19). "Azubu Resurfaces As Smashcast with Hitbox Partnership". pvplive.
- "Welcome to Smashcast". Smashcast. 2017-05-09. Retrieved 2017-05-10.
- Stubbs, Mike (11 May 2017). "Meet the new Twitch rival, Smashcast". Redbull. Retrieved 14 February 2018.
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