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|City||New York, New York|
|Broadcast area||New York metropolitan area|
Westwood One Sports
|Owner||Bloomberg L.P. |
(Bloomberg Communications Inc.)
First air date
|April 10, 1922|
Former call signs
|1250 kHz (1922–41)|
Call sign meaning
|Bloomberg Business Radio |
Public license information
|Webcast||Listen live (via iHeartRadio)|
Listen live (via Audacy)
WBBR (1130 AM) is a Class A clear-channel radio station licensed to New York City. It serves as the flagship station of Bloomberg Radio, Bloomberg L.P.'s radio service. The station offers general and financial news reports 24-hours a day, along with local information and interviews with corporate executives, economists, and industry analysts.
WBBR broadcasts at 50,000 watts, the maximum authorized power for AM stations, from a four-tower antenna array are located in Carlstadt, New Jersey. A single tower is used during the day, providing at least secondary coverage as far east as New Haven, as far west as the Philadelphia suburbs, and as far north as the Hudson Valley. At night, power is fed to all four towers in a directional pattern to protect KWKH in Shreveport, the other Class A station at 1130 AM. Even with this restriction, it can be heard across much of the eastern half of North America at night, but is strongest in the Northeast. Studios are located at 731 Lexington Avenue ("Bloomberg Tower") in Midtown Manhattan.
Early years as WNEW
The station's origins go back to 1922 as WAAM in Newark, and 1925 as WODA in Paterson. On February 13, 1934, the stations, which had been sharing time on 1250 kHz (along with a third station, WHBI in Newark), joined forces to become "New York's newest radio station", and took the new call sign WNEW to represent NEWark, NEW Jersey. WNEW was known for its popular adult music selection as well as its staff of radio personalities (including Martin Block, Dee Finch, Gene Rayburn, Gene Klavan, Al "Jazzbo" Collins, Ted Brown and William B. Williams), as well as for developing modern morning radio. In addition to its music and entertainment programming, WNEW featured an award-winning news staff and became "The Voice of New York Sports" for its coverage of New York Giants football team as well as the New York Rangers hockey and New York Knicks basketball. After years of declining ratings and management changes in the 1980s, WNEW was purchased by Bloomberg L.P. in 1992 and changed call letters to WBBR on December 15.
WNEW was acquired in 1934 by advertising executive Milton H. Biow and watch manufacturer Arde Bulova, under the name The Greater New York Broadcasting Company. It also acquired the Manhattan studios at 501 Madison Avenue which had been constructed for the recently failed Amalgamated Broadcasting System. New York socialite Bernice Judis was hired as WNEW's first General Manager, making her a rare female executive during the "Golden Age of Radio.": 2 The call sign remained the same, to represent "the NEWest thing in radio.": 2 The city of license changed from Newark to New York City only after the station's ownership changed hands.
As WNEW, the station on 1250 was a true radio pioneer, as an independent radio station, WNEW lacked the funds larger networks National Broadcasting Company, Columbia Broadcasting System and Mutual Broadcasting System used to produce daily programming, such as comedy shows, soap operas, game shows and dramatic programs. However, Judis was not discouraged, and welcomed the opportunity to develop her own schedule of innovative programming that included creating the first all-night radio show, dubbed (Stan Shaw's Milkman's Matinee), and cultivating a line-up of popular morning radio show personalities.: 5
In 1935, WNEW pioneered the concept of a disc jockey when staff announcer Martin Block needed to fill time between news bulletins during his coverage of the Lindbergh kidnapping trial of Bruno Hauptmann. Block did not have access to a live orchestra to play music during the breaks as most network stations did, so he played records instead. Soon afterward, he piloted a 15-minute experimental show called the Make Believe Ballroom, during which he played records from popular bands and singers, posed as a live performance in an imaginary ballroom. During Block's tenure as host of Make Believe Ballroom, the show attracted 25% of the listening audience in New York City. The show continued in sporadic runs until the station's end in 1992.: 8
In 1936, as the popularity of recorded music grew, WNEW was the defendant in a lawsuit initiated by bandleaders Paul Whiteman, Sammy Kaye and Fred Waring. They claimed that the playing of records on radio broadcasts was undermining performers' network contracts, which often called for exclusive services. The court ruled that WNEW, after purchasing each record, was allowed to broadcast it regardless of the resistance from artists. WNEW's victory subsequently authorized radio stations across the country to start playing recorded music and brought about the modern radio programming landscape.: 13
WNEW broadcast on 1250 kilocycles, 2,500 watts by day, 1,000 watts at night. until the North American Regional Broadcasting Agreement (NARBA) went into effect on March 29, 1941. WNEW then moved to 1130 kHz. with a boost to 10,000 watts full-time.
In 1942, Judis set up a broadcast desk at the New York Daily News and WNEW became one of the first stations to carry hourly newscasts, something that would become commonplace in the industry over the next fifteen years.: 22 The station ended its association with the Daily News in 1958 and went on to build its own news department with 13 reporters and writers.
WNEW was acquired in March 1954 by a group led by Richard D. Buckley, the future founder of Buckley Broadcasting. Less than eighteen months later, in October 1955 the station changed hands again with Buckley joining two new partners, television producer and investor Jack Wrather and banker John L. Loeb. Then, in March 1957 WNEW was purchased by the DuMont Broadcasting Corporation, the former owner of the DuMont Television Network; the sale to DuMont made WNEW a sister station to former DuMont network flagship WABD (channel 5). The TV station changed its call letters to WNEW-TV in 1958, and DuMont Broadcasting would later evolve into Metromedia.
Through the 1950s and 1960s, WNEW's programming was largely based on a personality-driven format, with a line-up of DJs who were ground-breaking at the time. Comedian Dee Finch teamed up with Gene Rayburn, and later Gene Klavan, on the long-running morning show Anything Goes. It often playfully mocked its own advertisers, who in turn were still eager to have their products touted on the popular show.
During this time, pop music was dividing between rock and roll and popular standards. Some stations moved to a predominantly rock and roll format and became known as "Top 40" stations, where the best-selling songs were played frequently, while others played popular adult standards, along with the softer hits from the current charts, earning the name "Middle of the Road" or MOR for short. DJs Ted Brown, Al "Jazzbo" Collins and William B. Williams helped define the MOR musical character of WNEW, lending their own "professionalism and elegance" to popular standards music.
The news department at WNEW flourished in the late 1950s and early 1960s and was considered among the best news operations at an independent radio station. WNEW sent reporters around the world to places like Cuba to interview Fidel Castro and to Africa to interview medical missionary Albert Schweitzer. In 1960, the station won a Peabody Award and an Associated Press Award for the best regularly scheduled news program in New York.: 40 Aerospace author Martin Caidin anchored live broadcasts for WNEW during early American space launches in the 1960s, traveling to Cape Canaveral to report on-site.
Long-time General Manager Bernice Judis left WNEW in 1959 and was replaced by John Van Buren Sullivan, who started the station's affiliation with the New York Giants football team in 1960. Since home games were blacked out on television, as much as 60% of the New York radio audience relied on WNEW for play-by-play game coverage. WNEW later aired Mets, Rangers and Knicks games, as "The Voice of New York Sports" for more than 30 years.: 43
By the mid-1960s, contemporary artists like Bobby Vinton, Connie Francis, Wayne Newton, Steve Lawrence, Andy Williams and Dinah Washington were added, as well as softer songs by rock artists like Elvis Presley, The Beatles, The Association, The 5th Dimension and Petula Clark were heard. The station also played a couple of big band songs from the 1930s and 1940s per hour. Beginning in 1965, WNEW cut back on big bands, playing them only occasionally. The station also cut back on standards artists, airing them about four times each hour. The airstaff was ordered to stop playing standards and big bands from their own personal collections and were ordered to remove them from the station. WNEW focused more on soft rock and played more charting hits on the Adult Contemporary music charts.
The 1970s marked a period of decline for WNEW as listeners' musical tastes continued to evolve. The station struggled to maintain an adult pop standards audience that was being replaced by an expanding youth market. In an effort to attract at least some younger listeners, WNEW continued to air softer Top 40 hits, despite resistance from established DJs like William B. Williams, who helped build WNEW's pop standards tradition. In 1971, WNEW shifted its programming again and evolved into a full service adult contemporary format. The station also cut back on music during morning and afternoon drive times. The Milkman's Matinee name for overnight broadcasts was shelved for a time.: 54 The program director fired anyone who was rumored to have objected to the changes, including longtime sportscaster Marty Glickman. Marv Albert was brought in to replace Glickman. Still, the station played a couple standards per hour and a big band song every few hours but also played many soft to mid-tempo top 40 hits one would not expect to hear on a MOR station. WNEW was classified by trade publications as Adult Contemporary and Pop Adult. Many of the current songs were AC only hits. Also, WNEW played a moderate amount of 50s and 60s rock and roll artists, along with some Motown hits. WNEW also had "Million Dollar Weekends" focusing on oldies from the 50s and 60s along with an occasional standard.
With FM radio taking a larger share of young listeners, WNEW as an AM station opted to return to its roots in pop standards in 1976, reinstating Milkman's Matinee on overnights. In October 1979, Make Believe Ballroom was reinstated in middays. Initially, the station mixed in additional big bands and standards in with the AC format. In 1980, WNEW slowly began reducing AC hits. Later in the fall, the station went to all big bands and standards with the exception of morning and afternoon drive times. Million Dollar Weekends also became strictly Standards and Big Bands. In January 1981 WNEW converted to big bands and standards 24 hours a day and deepened the selection of songs.: 56
By 1981, WNEW focused on album cuts by standards artists. The morning show focused on more hit based easy listening standards with some big bands mixed in. Middays played music from the 1930s and 1940s, with a mix of big bands and crooners. Afternoons concentrated on a mix of deep cuts by vocalists along with some big bands. Late nights featured traditional jazz. On overnights, WNEW launched a jazz show in 1986, blending traditional, modern and smooth jazz.
WNEW was separated from its television sister station in March 1986, when WNEW-TV and Metromedia's other television outlets came under the ownership of Fox Broadcasting Company, then owned by 20th Century Fox and controlled by Rupert Murdoch. Two years later in 1988, WNEW went through a major ownership change as Metromedia sold the station to Westwood One for $22 million. Westwood One then sold a half-interest to media entrepreneur Robert F. X. Sillerman for $11 million, while retaining operational control.
Even with new additions to programming such as Larry King's overnight radio show, the station's ratings continued to decline. Westwood One was forced to cut costs and downsize staff in an effort to attract potential buyers. By 1988, WNEW began to focus on bigger hits by standards artists. The music focused more on 50s and 60s easy listening artists. In 1990, WNEW began mixing in soft hits by baby boomer pop artists such as Neil Diamond, The Carpenters, The Righteous Brothers, Carole King, Barry Manilow, Lionel Richie and Linda Ronstadt. Late in 1991, WNEW backed off this type of music and focused again on traditional standards artists. WNEW continued cutting staff and local news in an attempt to remain profitable.
WNEW was put up for sale in 1991, with Bloomberg L.P. agreeing to purchase the station for $13.5 million in August 1992. In the period before the format change, the airstaff was given an opportunity to say goodbye, culminating on December 10 and December 11, 1992, when the station had one big farewell show. During this farewell show, the airstaff remembered WNEW highlights and talked about the end of an era. The show ended at 8:15 p.m. on the 11th, as Mark Simone signed off for the last time with the entire current and many living former personalities at his side. The last two songs played were by Frank Sinatra: "Here's That Rainy Day" and "We'll Meet Again." WNEW joined NBC Talknet in progress, followed by Larry King as usual.
After Larry King, beginning at 2:00 a.m. Saturday, WNEW began simulcasting WYNY for three days. The station broke away only for New York Giants football, Talknet, and Larry King. On December 15, the sale of WNEW to Bloomberg became final, with the station continuing to simulcast WYNY until 4:00 p.m. After airing the Perry Como Christmas Special, shows from Talknet, and the first hour of Larry King, the station signed off at 11:59 p.m. The airing of The Larry King Show ended abruptly and the pre-recorded voice of engineering director Alan Kirschner was broadcast, stating "At this time, 1130 WNEW New York will leave the air forever. Thanks for your support over the years. This is WNEW, New York".
At the transmitter site, engineer Rene Tetro then turned off the transmitter for two minutes, switching to the new feed from the Bloomberg offices. The station signed back on the air at 12:01 a.m. with the new call sign WBBR, and began simulcasting WQEW (1560 AM), then owned by The New York Times. In anticipation of the end of WNEW, WQEW had begun broadcasting a standards format some two weeks earlier. Over the next several weeks, WQEW asked listeners to 1130 to switch to 1560. The simulcast ended on January 4, 1993, when WBBR's business news format debuted.
- Blair, Jayson (30 October 2000). "Bloomberg Radio Station to Go to General News From Finance". The New York Times. Retrieved 20 July 2011.
- "You Can't Wynn" (PDF). Popular-Communications. March 1988. Retrieved August 18, 2020.
- Where the Melody Lingers On: WNEW (1934-1984). New York: Nightingale Gordon. 1984. ASIN B000KYMBDA.
- Colford, Paul D. (2 December 1992). "WNEW Fading Into Radio History". Newsday.
- Barron, James (16 August 1992). "Sale of WNEW-AM Could Replace Sinatra With Stock Reports". The New York Times. Retrieved 20 July 2011.
- Singer, Barry (7 December 1992). "Good-Bye To All That". New York Magazine. Retrieved 20 July 2011.
- "WNEW" (PDF). Broadcasting Yearbook. 1935. Retrieved July 23, 2021.
- "WNEW" (PDF). Broadcasting Yearbook. 1943.
- "SIX STATIONS BEING SOLD FOR NEARLY $15 MILLION" (PDF). Broadcasting - Telecasting. March 8, 1954. Retrieved July 23, 2021.
- "Wrather, Loeb, Buckley buy WNEW for record $4 million" (PDF). Broadcasting - Telecasting. October 31, 1955. p. 27. Retrieved November 9, 2018.
- "DuMONT PAYS $7.5 MILLION FOR WNEW" (PDF). Broadcasting - Telecasting. March 25, 1957. Retrieved July 23, 2021.
- Paul, Don (September 28, 2017). Marty Glickman and me. The Buffalo News. Retrieved September 28, 2017.
- Fabrikant, Geraldine (15 August 1992). "Company News; Bloomberg to Pay $13 Million for WNEW-AM". The New York Times. Retrieved 20 July 2011.
- Bloomberg Radio on Sirius
- WNEW News Department Historical Profile (1978)
- WNEW The World's Greatest Radio Station
- FCC History Cards for WBBR
- Official website
- WBBR in the FCC AM station database
- WBBR on Radio-Locator
- WBBR in Nielsen Audio's AM station database
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